Welcome to my Social media campaign. How Can I be a successful social media campaign in 2014? Such as Avis (Arby's) often grab the opportunity at Twitter. It wisely leveraging new social media networks such snap chat (Snapchat) is helpful (Audi cases). Put down someone like Skype, Istanbul does not provide the means to return home, and to our customers as West Jet (WestJet) can write whimsical way to 'surprise' Christmas presents.
Introduces 14 different cases in August 2013 after the introduction of the "12 cases have a strap Social Media Success interest 'can be evaluated as the best social media marketing campaign to date. Selection of professional successes was not involved in its marketing campaigns. The place was just how much creative perception and how effective was highly appreciated. In particular, please do not miss the last slide. Its success is due to the group 'Social Media Campaign of the Year'.
Oscar De Ellen DeGeneres's POV
Comedian Ellen DeGeneres is de provoked a big impact on SNS to take place at the Gonzo 2014 Oscars. De DeGeneres has taken to the Gonzo Samsung Galaxy during the broadcast, which was recorded in history as the most retweets on the Twitter picture. Branding Sullivan (Sullivan Branding) digital strategy manager, Leslie Skelton is "natural, was not overly contrived attempt is not Samsung also did not push it in all areas, he said, People were the picture they need to share. Content and Platform was good because the relevant period was higher," he added. Rand's a bad light source. According to PRO recruiting strategies and support senior director Jim Rude host, which gave an impact on Apple. Host Ruud explained that "The recent Apple has found the talent to make a position of" Buzz Marketing Manager 'effort to find talent that could expose the products to users of film and TV manufacturing. "
Last week Twitter published a new service that marketers can connect directly with potential customers who are interested in their cards through Twitter (Twitter Cards) program.
This service is used by dig, the name literally audiences targeted at corporate users that Twitter lead generation card (Lead Generation Card). Marketers can be embedded in the card promotions Twitter messages such as "50% discount on the first visit. When readers click on the embedded link to Tweet this expansion, there is provided an option to send the information to the reader in the company. Without the need for readers to write the name directly or Twitter account, email address, once you click, the contents are transferred to the company via Twitter account information.
Through this, companies can receive information of potential customers who need to follow up on its interest in the services or products of Twitter users. When combined with promotional tweets it seems to be sited such that the lead generation cards used efficiently.
Lead generation card was released in beta stage, last week aimed at some companies. According to the Twitter seems to be soon available in small and medium-sized businesses.
As a daunting prospect in social networks and being able to continue to lead marketing is expected to solve the problem of corporate marketing activities over the long social media. Several corporations have followed otherwise like is better, but forasmuch as the group had difficulty intended to sales. According to the New York Times reported last month, Coca-Cola Facebook fans are more than 60 million people, Twitter followers is not only the popularity of online far more than 79 people lead to short-term sales
Social media marketing has become mainstream a survey that is still lacking content policy strategy for the introduction of technology and ensure operational efficiency.
According to the 2013 annual survey of social marketing CMO, 77% of all respondents, and to integrate with its social campaigns or customer it was identified as to engage current customers. They are planning a variety of social tools, such as coupon offers, discounts or exclusive offers, community-based social network Foursquare provide such intensive targeting the same that can be easily shared use.
This year 10% of marketers answer would use their marketing budgets on social marketing was the most common are totaled to 52% of the respondents. Answered marketers plan to use 10% to 20% was 20%. The most popular social sites to survey marketers with Facebook, Twitter, LinkedIn, video aggregation site.
The biggest reason to invest in social 87% of respondents said thus research in order to get the chance to create a variety of clients and contacts. Also cited was the reason for such (49%) in order to start (64%), corporate customers wanted to because of the social activity (55%), conversations with customers to contact with our customers spend their time online.
Half of the marketers surveyed are creating unique content to its customers in return for the company and 32% of social network activity has been shown to display ads on social networks.
Although a large part of the investments in progress, social media management was still estimated to remain in the early stages. Marketers said they currently use social software tools to manage gown was 34% and 16% of respondents said they plan to invest in a tool such as this year's Hoot Suite (HootSuite) or Factory crowd (Crowd Factory). But 39% said they had no plans.
Similarly, social monitoring technology also introduced the survey. 24% 6 radians are using the same tools and 16% said they plan to introduce these tools by the end of the year. Almost half of the respondents said they plan to do that this year.
Questions about whether the 38% who oversees social campaign said they the most primary responsibility for marketing and 22% said social media expert staff. 13% said they share a social activity across multiple departments.
About one-third said they are certain that if a non-regular posting 29% said that post without a plan. 25% said they made some individuals the content of a plan every few days. Only 16% said they want to create divisions within the various stakeholders can make a schedule at least one month.
The survey is the result of analysis conducted by email in August, a total of 1,020 people answered the marketers. 45% of respondents said the B2B marketers, 21% of B2C marketers said, and the remaining 34% was to be responsible for investigating both.
Even as social media efforts and investments leaning simplicity is a vague concept for marketers and businesses. Facebook and Twitter executives have talked about the challenges for less complex social marketing.
The moderator asks a question in the forum audience. Did you entirely perceive the words you just respond this panel? It's just an absurd look back at the sudden question. The complexity and confusion that today's advertisers are facing a social media experience and the right look.
This is actually a static embarrassing thing happened in the place of the banquet event sink LA last week by Automotive Breakfast (ThinkLA) held (Automotive Breakfast). Initiative (Initiative) of the Executive President Digital Strategy Sector Customer Director Greg Johns impressive keynote address after Twitter, hundreds of marketers among which he answered confidently about the core of the activities focused in informing the name to analysts none There was. The banal story in a breakfast meeting place and a place for bluffing is lost.
Jones is the biggest obstacle is the complexity and to our industry is anterior the spectators. For over 15 years, we have been constantly making complicated issues we deal with, "he said.
"The ad buy is based on planning, thought would be able to solve most of the complexity by automating sales ahead, we did not achieve much. Yet, most companies said they step out to learn a new concept of social media marketing, and its complexity is going to continue to increase. In addition, we explained that it would go up in the middle of the ferocious West.”
Cookies, banner ads, time-effective Incomplete
Jones "also is considerable, as well as the value of creating a cookie and a banner day reduces the time it takes to create that value. Whilst we rushed to find out about all of the data. But soon Manda striking the barrier of issue 80/20. There will be build that fails to extract useful data from the remaining too much time there to devote to collect data, "he said.
Jones' story in the television fragmented than ever before, but the bar is not comparable with the online social media. The difference arising from the underlying infrastructure. In other words, in these spaces is trying to focus clearly requires much more. Without the filter of your own expectations, could lead to a proper value in this space was to give away, "he explained.
"The companies and marketers need to develop a high-level campaign beyond the limited screen of 55 inches. I think the only problem of the industry is the lack of these expansion capabilities than the absence or failure of regulation, "he added.
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