Internet marketing tips

Welcome to my “Internet marketing tips”.

With the advent of the era of network marketing, more and more enterprises are engaged in the ranks of network marketing here. For a time, a large number of corporate websites have mushroomed flocking, each business thought that as long as the construction of a website and search engine PPC in the first place, with high website traffic, there will be a large number of customers coming in, In fact, a basic current status of network marketing is 95% * Q ask the site after browsing, did not take the initiative and business contacts. In other words, businesses that own websites lose 95% of their online business every day. How can you keep more customers? Need to implement marketing automation.https://www.blogger.com

Obtaining potential customer information is the goal of online marketing.

Many enterprises in the implementation of network marketing, search engine bidding into a larger, concerned about the site's traffic. However, the increase of website traffic is not a goal, but the goal of network marketing is to acquire more potential customers. With this business goal, the construction of website will have goals and strategies and may have more structure and function to the website Requirements, or just a "brief introduction" website, the content of the website cannot meet customer needs, website traffic again high, but also unable to retain customers, but also unable to obtain customer information. It is not difficult to see that websites that support online marketing need to have marketing functions, that is, the front desk of the website needs to effectively match the target market, business strategy, and marketing process of the enterprise and the original marketing information delivered by personnel is relocated to the website, thereby improving The scope and efficiency of delivery; Website background to manage customers and content, manage customer status, to provide different content for different customers, will greatly improve marketing effectiveness. Website structure and content are key to retaining customers

The readability of the content is undoubtedly the key to retain customers, the core of improving content efficiency is the website structure design, the website strategy will inevitably rely on the analysis of the marketing business, on the one hand, the target customer base, on the other hand, marketing Process, analysis of the company's target customer base and product features and delivery model, is to hope that the content of the website to meet the needs of major customers; analysis of marketing processes, to understand the major marketing programs and tools, is the hope that online delivery of marketing information, website structure Design is to achieve this goal, in the planning of the site content, mainly for different visitors designing different content, such as general visitors, interested visitors, demand visitors.

1, online sales of common sense? Internet sales skills? related suggestion:

1, any website, any media listed in the "blacklist" of the Website Do not do, do not have any illusions! These are lessons, do not expect you to encounter a miracle, we should be beaten dog, let the liar never stand up.

2, feel (premonition is often very euphemistic) site should be immediately closed without any compromise, even if you still have unpaid money there, do not feel sorry to give up, or you can only get deeper and deeper.

3, more reference to the successful experience of making money, join their recommended site, you can reduce the process of exploration, to achieve a multiplier effect. At the same time, we should also share our successes and failures with those who make money. We mind, together with the dry revolution! Special attention, any software specified in the recommended level of more than 90% of the company, we must join! If you have the chance to encounter a really good company online,

4, the average daily income of less than 0.1, while the minimum payment standards in the $ 10 and above sites, it is best not to do. In other words, websites that are not eligible for payment within 100 days will be closed even with "good credit"! Because it is too risky to work in such a company, if you run out of business, your loss will be very heavy. Today, reputable companies, who can guarantee it tomorrow, what will happen? Is not that night long dreams!

5, estimated within 30 days can reach the standard of payment sites, even if the daily gain is small, can do! Because a single company's income is small, but you can register more than one group of such companies, what a small income you need to work less. Even if the company ran your loss is not large.

6, once found billing problems site, all immediately closed! It is 100% liar!

7, making the not beautiful website do not try! The real strength and credibility of the company, the page is its face, is its image, is sloppy. Imagine if you are a millionaire, wearing a beggar's clothing?

8, sometimes unable to visit the site will be closed! The reason is the same as above, a good company will naturally do its own web page protection, will not be easily hacked.

9, ambiguous, there is no specific commitment to pay, do not enter the site!

10, the payment is not paid, drag on the website must not do! As in the month of July just finished in July things, playing without hesitation farther and farther! Must be hated! Before joining it is best to examine its history.

11, join to send a lot of money website do not participate! In general, sending $ 1- $ 5 is acceptable. If you spend $ 30 or more, and some even send $ 100, do not go, the designation is a lie. Believe my word, the sky will not fall out of cake! You have to be aware of this at all times.

12, do not participate in any form of online gambling, do not listen to any seductive advertising, then there is only one result: the buns fight dogs, there is no return.

13, but also the last one: the domestic network intermediary advertising company should pay attention to double vigilance, play a few more question marks. In the current view, the Internet advertising opportunities in China is not yet ripe, not my extravagance, the credibility of such domestic companies are generally not high. Of course, this is only my personal one-sided view. I sincerely hope that such domestic enterprises will grow and develop as soon as possible.

If you are a successful salesperson, then you not only have a great career in a promising, promising future, but you also have a great place in the long run of life.

Today's world is an era of frequent and free competition, where salespeople are the hottest and winners. Although many people regard sales as a daunting, people who like to sell are always confident.

When successful gold medalists are interviewed, the biggest reason why winning is often asked is what? Often, the answer to his (them) is "faith." When asked how faith developed, their response is "training."

In the United States, a new salesperson often receives months of training. The training period for industrial products is generally 28 weeks, that for service-oriented enterprises is typically 12 weeks, and for consumer goods companies typically 4 weeks. IBM's approach is even more incredible. Its newest sales force cannot work independently for the first two years, and it requires salespeople to spend 15% of their extra training each year.

A qualified athlete, if he has not received scientific training, he probably will not be outstanding athletes. Sales growth is the same reason, but why such a simple truth but many people do not understand, do not value it? We guess there are two reasons: 1) sales staff are often considered eloquent, eloquent better, with the birth of the debate; 2) sales is a professional and science, we also lack effective training materials.

For a couple of reasons, many salespeople have been stuck in mythical fantasies of "sales are innate, innate skills," so that they cannot move fast and continue to outperform themselves and others. Please believe, this world is not a natural sales expert, only trained sales personnel.

Summary:

Ricardo, the world's richest man, is also a salesman in his youth. Here are some of the classic quotations from her autobiography: I know that without the knowledge I cannot change my destiny; on the one hand, I hold onto the role and insist on doing everything I entrust to me. On the other hand, I must Do not waste time, use the remaining pennies to buy practical books - without my knowledge, luck is all in vain.

Yes, learning is very important, professional sales staff is trained out.

Excerpt from "Regional Market Strategy" a book (January 2007 publication, Mechanical Industry Press). Author Mr. Ruixin Guo is a well-known regional marketing expert in China. He was the sales manager, marketing director and marketing general manager of a number of well-known enterprises such as Want Want Group. He is currently a senior marketing consultant and senior marketing lecturer in Kotler Consulting Group (China) And general manager of development division. Bachelor of Science in Engineering and Economics, MBA of Central State University in the United States, and advanced studies at California State University in Business Administration. With a "Raiders of the Regional Market" (Xin country), "regional strategy", "sales model" and other books. Welcome to exchange:

If you want to verify the authenticity of the pressure is not difficult, you can figure out on the spot, is inevitable pressure or just want to test your reaction.

Give an example of selling a car. Your store has two models of cars, one low price and low margin, the other high price, and high profit. Most customers will usually choose the low price of the Department, and this is the situation you most do not want to see, how to identify their funding situation? Of course, you cannot check their bankbook, but you can find the answer by asking.

They will generally tell you that you can only accept the price of this car in the current economic situation. You can ask him: "If a minivan can make your driving safer and more at ease when traveling with your family, Fast, and start-up speed is even more alarming, the green light when the other cars can be far behind; behind the stylish appearance of its stylish, friends face the top of the party, as well as interior decoration, so you have a general feeling of comfort Of course, it is 20,000 RMB more than this one, but I am sure it is absolutely worth the money. Are you interested in seeing it?

Do not worry, they will blame you. Few people will say to you: "You did not make a mistake. I am already clear about it. I only want to buy this car. I do not care about other better deals, even if it is able to fly God's car. "On the contrary, most people would say:" I can see if I can really use my date passbook if I really like what you said, although it will lose some interest, compared to one A car that is pleasing to the world is still a bargain. "It seems that this question is not unimaginable. By the way, if a person plans to purchase a product priced at more than 100,000, his credit card has at least tens of thousands of yuan of surplus, otherwise there will be no purchase action, as long as you make him feel worthwhile, he is Do not care about the extra point, why not do it.

Cite another example. If you introduce the product to the buyer, they usually say: "Your product price is too high and we can not afford it because, without this budget, I really can do nothing." Maybe you will have a sharp increase in pressure; This bearish business is probably away from you, perhaps only one way - price cuts. This is the last resort. It is the best policy. But what is the solution?

At this time you have to figure out whether the other party really did not have the budget, or deliberately pressured you, forcing you to lower prices. You can ask: "Who will decide on this budget?" Sometimes the other party may answer the truth as a certain manager, you may temporarily give up his face for the success of the transaction and ask to meet with the manager. If the other party agrees to meet, persuade the manager to agree to purchase. This will depend on your ability. If the other person does not agree with you meeting with the superior, please be careful that he may be able to pass the pressure.

See here hope you have some clearer understanding of the pressure. The most crucial word: Do not let the other side of the unforced pressure thrown at you. You should promptly identify its authenticity, if only to tempt you, then do not hesitate to give them pressure, which can be called "return to the original owner."

Many people use the electronic catalog as a webshop. Some online companies to provide more sample store content, another account has become a network of stores. But we strongly believe that a successful online store operation can never be just a modular e-catalog.

Just imagine when you shop online, you see the same product information and product images. So what are the key factors that affect the shopping you choose in that online store? Is it the lowest price? If your own online store cannot win in terms of price, what are the features that get the favor of consumers and are willing to shop in your online store? How to create and operate a self-styled online store is the key to success for many individual online store operators.

In the case of fine shops where we observed the well-known online market in Japan, when a body-shaping product was very popular, a middle-aged manager unexpectedly invented the "infrared sweat-shaping clothes" he sold and put it on his body After taking a photo of weight, and then along his store, set a jogging route, every time a fixed point will take pictures, until after returning to the store, take off the coat and then weight, found a clear weight loss of 0.5 kg. He arranged the photos of each process one by one on the product introduction. Imagine if such a product description is more persuasive than the textual descriptions of the best-selling product images and formats seen in all the buying markets? Another observed case is a farm where their products are "eggs." At the beginning of the shop, the manager discussed with the shop EC consultant, there are still some questions, an egg is suitable for opening an online store it!? But the result is that the manager not only the excellent quality of egg integrity, more attentive Record the environment around his chicken farm and the growth of all chickens so that consumers can see how this simple egg is produced before reaching consumers and making consumers feel more comfortable purchasing. As a result, we have established a long-term customer base that they have subscribed to, and have gradually developed other eggs related products.

Why repeatedly stressed the characteristics of product information and store customer service information integrity? If you do some statistics, you'll find out ... how many coincidences come about when consumers first enter your online store. The most important key coincidence is that your product is what he is looking for or wants to buy, and you decide to buy it in your store.

Offering consumers the most complete product information and "customer-friendly" customer service is a key success factor for an online store. Hundreds of consumers, each of the different requirements, it is difficult to make everyone satisfied. What is the expectation of the customer? For an online shop, the information the customer gets is all that is presented on the web page. If the manager does not have a clear explanation, despite the illusion of consumers, there may naturally be some drops But disappointed, or because consumers do not think they cannot meet the demand for service standards and lose the willingness to buy.

Most services provided by the opening mechanism only belong to the shelves of the directory module, so no matter how special goods, product information presented in the same way, cannot provide rich additional instructions and play store and the unique style of the product itself. Cannot be like the above middle-aged manager, the use of corsets to share with consumers, nor because of the entire farm style presented to consumers to see ... In short, the online store needs to be combined with the reality and fully reflect their own characteristics, Is the way to success.

For your product, of course, network marketing, and telemarketing is the lowest effective cost in today's way, like Baidu, Ali, Google above you can promote, some search on Baidu need to use your product Companies, and so on one by one consultation, I believe as long as you insist, will certainly be a result of 1. With their own product features and advantages, carefully select the customers in the data, pick out the customer base may be suitable for you. Your product features and benefits are the biggest highlights of your new customers. The new customer is willing to contact you, nothing less than several situations: First, your product is newly developed, customers need to add such a new product, the product itself is very attractive to customers; Second, the customer of the original supplier Not satisfied, and you happen to have similar products can be provided; third is the increase in customer demand for products, the original supplier cannot meet customer demand for the amount of the customer itself needs to find new suppliers; Fourth, your product is exactly Customers are imported, and your quality is the same or better, the price has obvious competitive advantage. So in the face of hundreds or even thousands of importers, your choice is very important. Do not get in touch with each other. We hope that all kinds of income will be kept in small quantities. In fact, one cannot go further. At the same time select the customer must be objective, do not be in their own conditions and strength to contact the super importer. Business or the so-called "right and proper". WALMART's business who want to do, but the choice of WALMART supplier or have a higher threshold. On the contrary, some small and medium-sized importers may be more accessible and accessible. 2. Contact the customer's mentality in a certain sense, determine whether the new customer is willing to contact you in depth. Do not give new customers a feeling of urgency. Do not let your customers feel that your business must have a new order right away to survive. Business is also a marriage, and there is no real business until both sides feel fit. Be sure to give a new customer such a feeling: We have a stable sales channels, but our business is enterprising and pioneering, and contact you is also give me a new opportunity. 3.Contact method, if you have better English conditions, we suggest the first contact try to use a combination of telephone and fax. By phone, try to find the company's specific counterparts with your product's purchasing department manager or specific staff. Knowing his name and his fax is the first step, and if you send out a fax with a copy of the recipient who is specifically responsible for that type of product and a brief description of your product, along with the URL of your product, Also interested, then he will reply you. In future contracts, you can E-MAIL with specific personnel exchanges. Do not use bulk mail or fax bulk method to contact customers, the mass of the result may never reply. At present, foreign countries have been quite disgusted with spam and even junk faxes, which is also an important reason why most importers, especially purchasing managers, are reluctant to make public e-mail addresses. 4. The establishment of an English-language website dedicated to displaying products is important to connect with and develop new customers, both to give new customers a comprehensive product introduction and to avoid the costly premature delivery of products. The more specialized and more detailed the product contained in the website, the more specific the better. Even the best to do the product packaging, packing size, and gross weight, the net weight of the introduction, so that customers at a glance. 5 for no orders for new customers, do not rush to urging, not to give up easily. You can deliver some new product images to customers over a period of time. As long as you do better than others, the customer is your last.

First, be tight but do not annoy customers. Specific you can do this: call 2 times a week, mixed familiar; two or three weeks to visit once, mixed with familiar.

Second, to understand some of your customers (the so-called confidant known idlers do not idle thing). When is the birthday? Have you got married? Have children? How old is the child? How is his position in the company?

Third, the problem of money. The most business is to make money, you make a profit margin, to achieve win-win situation is the minimum conditions for doing business.

Fourth, make friends with him. Anyway, let him trust you so that things will be easier to handle.

The loss of customers is caused by many reasons, in order to continue to cooperate in addition to effective communication, but also to do the following:

1. "Do not push" refers to do not use all kinds of excuses to deliberately delay the handling of the issue, thereby increasing customer access to related services and compensation difficulties, and ultimately make customers knowingly retreat, consider themselves unlucky, the event cannot. This is more common in today's service delivery and most have received better short-term results. But also seriously hurt the feelings of customers, reducing customer satisfaction, easily lead to customer loss. Of course, some cannot be quickly clear responsibility, the customer insists on their erroneous views, sometimes also need to use the rest method, that is, through a buffer of time, so that customers recognize their own problems, and ultimately make the problem acceptable to both parties The case of a successful solution. However, we must pay attention to methods and heat, to avoid intensification of conflicts.

2. "Do not face conflict with customers." Service personnel sometimes appear as self-proclaimed experts, do not listen to customer comments and explanations, or even blame the customer to use the problem, so that customers embarrassed. Eventually won the lawsuit lost the customer. What is even worse, in the interest of immediate short-term profits and the obscene complacency, refuses to recognize its own problems and leads to an intensification of conflicts, which may well result in malicious complaints or lay claim to malicious complaints.

3. "Do not ignore customer complaints." Customer complaints often reflect the usual "cannot see, hear, and want to incomplete" side of the issue, is a hint of dissatisfaction with the product or service. If you cannot respond and respond in time, it is easy to develop into market risk, resulting in loss of customers, corporate competitiveness in the market decline.

In short, more from the long-term development of enterprises to see the problem, invest more power to truly enable customers to use the product at the same time, more enjoyment and satisfaction, retain the customer's heart to retain customers, continuous research customers To meet customer needs in order to long-term friendly cooperation.

In the market, "no bad products, an only inappropriate way of sales!" Why are there many people cheated? Because sales are good so that some people believe a liar! Why a lot of old names overshadowed by the passage of time! Sales are not good, cannot let more people remember him, loyal to him! I think the landlord encountered the company is such a problem! Here to share my personal opinion with the landlord! I hope to be inspired by you:

First of all: What we need to do is analyze the current competitive situation in the industry: 1. what is the competitive position of the company in the industry? Is there a leader? In order to determine whether our future business is to follow the strategy, or create the industry's leading brand! 2, we are for their own business positioning? In other words, we only provide high-end exhibition services (which is to analyze the adequacy of this market segment, so as to rapid development and expansion)! Or high and low-end all to do! After determining the above, then the "compass" guiding us to work there!

Second: In the process of negotiation with customers should always ask yourself three questions: 1, the client he in the end what? Really understand the needs behind his needs! this point is very important! 2, we provide the best solution at the same time can really meet his needs? 3, I understand the customer wants, at the same time have the best solution, I explained it? Do customers really understand it completely? These three points seem simple, but the implementation really needs enough attention! The key is the third step, I believe the first two steps the landlord is no problem, only the customer really understand your program is the most suitable, he was able to work with you!

On how to do the third step, because I do not know this industry, here casually say that several common sales approach, I hope the landlord can be inspired:

1, when the customer satisfaction program, just think the price is high, you can do more for the customer some things, such as making a small booth more, your cost 500 yuan, the value of the customer may be 1,000 yuan! Or create a certain part of the additional number of things!

2, more creativity, thereby increasing the company's product-level customer value!

3, learn to promote your product, make an essay on one aspect of the product so that your product and competitors to distinguish! Of course, the price is not the same thing, the same thing only in price competition!

4, the process of communication with customers, learn more about some of the other customers some of the information, so as to do more value-added services for customers!

In short, at the right time, in the right way, selling the right product! The price is equal to the value! Want customers to work with you, you have to let your customers think your product value of this money!