Social media platforms

Welcome to my “Social media platforms”.

When Social Media first appeared, people were excited about the birth of tools to communicate with strangers around the world. However, since advertising has been enhanced, social media has become a place of publicity and marketing rather than communication. Now, we've looked at the current status of social media as a platform that allows users to shop again.https://www.blogger.com

The timeline that became a shopping mall.

In 2017, the domestic mobile shopping market is expected to increase by more than 19% to reach a maximum of 42 trillion won. The world's best smartphone penetration rate, price comparison, and convenience of purchase have been a great help for the growth of the online shopping market. Social media is also quickly pushing the ad and product buying functions into the timeline.

Shopping on the early social media did not have the Commerce feature, which allows direct billing. Here's an example of the #AmazonCart event, which was promoted in collaboration with Amazon, the world's largest e-commerce site, in 2014 by Tweeter. When a user retweets a particular product's tweets, including the Amazon link, and attaches the #AmazonCart hashtag, that's how the product is stored in the Amazon cart that works with your account. It has expanded the domain of Twitter, a social media centered on short texts, to the tools of marketing and buying.

Facebook, which boasts the highest share of the social media and the number of users, sees the rapidly growing personal direct market in 2016 and launched a service called 'Market Place' in October. This service is a function that allows a user who wants to sell a product to upload his / her product so that other users can purchase it. Users can easily search for desired products through filtering by category, price, and sales location. The service, which was initially offered only to adults 18 years and older in the United States, United Kingdom, Australia and New Zealand, has gained 7 percent in the first half of this year and 17 million in the United States last May, We expanded our services to. In the United States, we are also expanding our market by collaborating with automobile and real estate companies.

The shopping features of Instagram are more active. By the end of 2016, Instagram had partnered with Shopify, an online shopping platform company, to bring tools directly into the app that allow users to buy products right from their images. If you tap the 'TAP TO VIEW PRODUCTS' button below the INSTAGRAM picture of the vendor, you will see the name and price of each product in the picture, tapping the product you are interested in will tap the 'Shop Now' You will be connected directly to the online store where you sell the product. This allows users to easily purchase products on the timeline without leaving the Instagram app. Currently, it is implemented in Korea with 'Buy Now' and 'Learn More' buttons. It is actively used as a marketing tool to complement the policies of Instagrams that do not allow text links in post areas.

Another image-based social media Pinterest has also launched an additional feature called "Pincodes," which is linked to shopping last month.

This service recognizes the original code in the form of a circle in the store as Pinterest Lens, and you can see images of similar price items in the same shopping mall. If you do not have any items in your store, you can search through pin code to inquire about inventory, or you can order online. Companies can reduce inventory and inventory management, and the user can buy anything they want without having to double There is an advantage. Also, since it is possible to move to a specific page after recognizing it like a QR code, various companies such as Kia Motors, Real Simple Magazine, and Kia Motors announced the introduction of the pin code.

Amazon, the strongest online shopping mall, has created a new social media for its more demanding customers.

 Spark, released in July, is a social media service included in the Amazon app and is a paid membership for prime members only. The user uploads the image of the product he has purchased to Spark, posts the post about it and how to use it. If you specify 5 interest categories, you will be presented with an image feed similar to a Pinterest, and you can click on a product in the photo to go to the details and purchase page. You can check product reviews on the product and display empathy with the smile button so you can communicate with other buyers. Amazon will collect product reviews and shopping behavior data via Spark, and we expect to be able to recommend product recommendations to them in the future.

Messenger, another huge shopping platform

Mobile Messenger, the main tool of personal communication, is also becoming more and more a shopping function. Facebook, which previously announced that their future is in the messenger, is a separate app that separates Messenger (Facebook Messenger), introduces a chatbot, allows users to chat with chatbots in their corporate accounts, We have provided various services such as reservations, news recommendation, and whether confirmation. In 2016, we introduced a personalized money transfer service, which was provided within the messenger service, and introduced 'financial payment function'.

In Korea, KakaoTalk, which has already crossed the commerce area with gifts, plus talk, shopping, and other functions, is launching the KakaoTalk Store, which is reborn as a full-fledged shopping platform. KakaoTalk Store is a service that can be searched, inquired, and paid by several companies in the messenger. As a result, KakaoTalk goes one step closer to a comprehensive mobile platform that can be booked, booked and shopped like Wechat in China.

Naver's competitor, Line, launched the "Line Shop", which allows users to purchase products without signing in or register via an app in Japan, which ranks first in the messenger market, and has surpassed 10 million users in 100 days. In addition, the 'line drama', which orders or delivers groceries, is also gaining popularity in Thailand and Japan and establishing itself as a commerce platform.

Adding social features and commerce features to social media and trying to switch to a shopping platform is not just about encouraging consumer spending. The important thing is the personal shopping habits data, which is to complete a service that presents more personalized information and products. Social media closely analyzes consumer behavior through user's shopping cycles and patterns, and consumers are more comfortable with their experience and find suitable ways to buy. Meanwhile, the social media shopping platform will also evolve. Before I do a search, I will be receiving a chatbox message or feed that suggests a purchase first, considering the product usage cycle and taste.

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Root / Administrator programs / Server applications / WWW / Platforms for creating social networks

 A powerful platform for organizing corporate portals, knowledge bases and social services. It is characterized by good integration with third-party enterprise information systems.

 A social media system developed by Lockheed Martin for the safe exchange of ideas and information within the corporation. The code is written in the Java language and is distributed under the Apache license, as the DBMS uses PostgreSQL. Eureka Streams includes tools for creating and maintaining blogs, wiki pages, bookmarks and managing mail correspondence. The platform allows employees to accumulate, exchange and discuss information obtained from both internal and external sources. The program complex provides ample opportunities for personalization of the displayed information, allowing you to follow interesting discussions and share your own ideas.

 Developed in the CIA web-based platform for building a social network to ensure effective joint work of expert analysts involved in the analysis of threats and the analysis of complex international situations. The platform allows more objective analysis of competing hypotheses, even when faced with a huge number of problems associated with the problem being solved. Collaborative ACH allows each analyst to focus on developing a separate hypothesis, not to be isolated from the information received by colleagues and taking into account the opinions of outside experts, helping to jointly resolve contradictions and identify the most optimal solution. Despite the fact that Collaborative ACH was created to create a social network for the analysis of intelligence data, the methods used in the product are excellent for solving analytical problems in medicine, criminalistics, history, physics, and journalism.

 A package for the deployment of an intra corporate social network. The source code for the new product is written in PHP, based on the Drupal CMS code and freely available under the GPLv2 license. The main link of the social network are working groups, to which employees of different departments can be tied. Within each group, separate blogs are maintained, discussions are created, documents are published, supported by the wiki, plans are drawn up and polls are conducted. It supports sending notifications to employees and maintaining a calendar-scheduler.

Drupal Commons can act both as a system for maintaining exclusively intra corporate work, and for creating publicly available web resources representing the company. There are modules for integrating with the company's CRM system and organizing user authentication in a centralized LDAP directory. Administrators of Drupal Commons have flexible mechanisms for regulating the privileges of social network users, tools for generating reports and tools for analyzing the activity of individual participants.

Unlike Drupal, which is a framework for creating sites, Drupal Commons is fully ready for implementation. Drupal Commons is a distribution of preconfigured components based on Drupal, uses the standard Drupal API and supports the connection of the modules created for Drupal. The system is completely free, does not require any deductions, allows you to change the code at your discretion and create your own builds. The company Acquia plans to earn on the development of add-ons for the order, the provision of support services and the organization of access to Drupal Commons as a leased web-service.

 Written in PHP engine for the organization of social networking. The code is distributed under the GPLv2 license. Allows organizing an infrastructure for conducting blogs, the organization of thematic groups on interests and. Supported ratings, voting, invites tags.

 Built on the technologies of WordPress platform for creating social networks. It is a set of add-ins for WordPress for the organization of social connections between the owners of blogs. It supports the organization of interest groups, keeping a list of friends, sending private messages, forming a friend.

 Storytlr - open source lifestreaming and microblogging platform

 A free platform for organizing work in social networks and creating micro-blogs. The program is written in PHP using the Zend Framework. On the basis of Storytlr, you can organize the work of a separate or collective blog, aggregating micro-blogs, blogs, articles and photos from other blogs of the author and social services. The program supports integration tools (for example, you can directly read and send messages) with services.