Businesses and brands tend to spend mixed 'content marketing' and 'content strategy'. But there is a significant difference between the two words.
Content strategy should be connected to the vision and goals to be achieved through the brand content. This should worry first and plan the content production and distribution can be achieved correctly. Also, select the proper channels and platforms to target audiences only Jaya the solid content strategy, content marketing can get a consolidation plan in a timely manner in conjunction with media fade (paid media) and offline.
Content strategy should be connected to the vision and goals to be achieved through the brand content. This should worry first and plan the content production and distribution can be achieved correctly. Also, select the proper channels and platforms to target audiences only Jaya the solid content strategy, content marketing can get a consolidation plan in a timely manner in conjunction with media fade (paid media) and offline.
The reason for mixed content strategy and content marketing strategy is that usually goes to the most active external communication in the content-based marketing. However, the company stakeholders, as well as various content marketing strategy is a must as well as a variety of teams, PR, sales, investor relations (IR), product development and service departments.
In the case of Coca Cola's last production in July 2011 containing its content strategy 'Coca-Cola Content 2020 Initiative Strategy' video has presented at the time of the Cannes International Advertising Festival. (See image below)
At the time Coca-Cola has made efforts to define the future marketing strategy to keywords "content" according to the new media environment changes and customer communications, and share it with internal and external stakeholders and actively.
In the case of Coca Cola's last production in July 2011 containing its content strategy 'Coca-Cola Content 2020 Initiative Strategy' video has presented at the time of the Cannes International Advertising Festival. (See image below)
At the time Coca-Cola has made efforts to define the future marketing strategy to keywords "content" according to the new media environment changes and customer communications, and share it with internal and external stakeholders and actively.
Coca-Cola is one of the key messages to convey content strategy through its three major videos is.
First, the strategy of the Coca-Cola will go to the "excellence content (Content Excellence) 'from' creative excellence (Creative Excellence) '. Second, the vision of Coca-Cola will create that makes the world a better place development means that the value of people's lives. Third, Coca-Cola and want to share content through a variety of cultures than it is now and solve the imbalance.
Content strategy, such as Coca-Cola practices should be related to the content of the targeted brand vision. Through the vision of our brand will put the answer prepare a strategy on what to do content production, management and any content shared with stakeholders.
Based on a clear content strategy to introduce the report contained the cases that have passed the content of own brand image.
Digital strategy consulting firm Altimeter group April 6 announced a 'content strategy for building the required elements (KEY ELEMENTS FOR BUILDING A CONTENT STRATEGY)' is the leading global brand of content strategy and are classified into five types.
First, the strategy of the Coca-Cola will go to the "excellence content (Content Excellence) 'from' creative excellence (Creative Excellence) '. Second, the vision of Coca-Cola will create that makes the world a better place development means that the value of people's lives. Third, Coca-Cola and want to share content through a variety of cultures than it is now and solve the imbalance.
Content strategy, such as Coca-Cola practices should be related to the content of the targeted brand vision. Through the vision of our brand will put the answer prepare a strategy on what to do content production, management and any content shared with stakeholders.
Based on a clear content strategy to introduce the report contained the cases that have passed the content of own brand image.
Digital strategy consulting firm Altimeter group April 6 announced a 'content strategy for building the required elements (KEY ELEMENTS FOR BUILDING A CONTENT STRATEGY)' is the leading global brand of content strategy and are classified into five types.
Content strategy, the content strategy that takes food and beverage industries are consistently sold without a specific period by product changes or innovations. Manjiman competitors also have two brand advertising budget is not enough to take in order to secure a presence.
Approach taken by conventional types of content are regular brands can proceed as social media, advertising, contests, sponsorships, etc. In addition, securing the attention of the target customers, and it is appropriate to proceed with marketing content to elicit their participation.
Case brand Red Bull Media House (RedBull's Media House): a brand that is identified with the energy drink, Red Bull various extreme sports, advertising, sponsorships, which sponsored the event and share content such as reconciliation.
2. ensure trust
Strategic information is information that is useful to live a mistrust health care does not provide enough when you need to secure Wellness (wellness), food brands such as reliability and customer.
How this type of content and related companies work, critical thinking which is good value if the format of the video footage, interviews, customer stories, etc. to show the visual.
Approach taken by conventional types of content are regular brands can proceed as social media, advertising, contests, sponsorships, etc. In addition, securing the attention of the target customers, and it is appropriate to proceed with marketing content to elicit their participation.
Case brand Red Bull Media House (RedBull's Media House): a brand that is identified with the energy drink, Red Bull various extreme sports, advertising, sponsorships, which sponsored the event and share content such as reconciliation.
2. ensure trust
Strategic information is information that is useful to live a mistrust health care does not provide enough when you need to secure Wellness (wellness), food brands such as reliability and customer.
How this type of content and related companies work, critical thinking which is good value if the format of the video footage, interviews, customer stories, etc. to show the visual.
Brand Case McDonald's Canada: the end of 2011, the British star chef Jamie Oliver (Jamie Oliver) Let showing the video to point out the problems of Patti material on YouTube, in good faith, even trivial questions of social media-based customer and Website text, images, video it has made content available continues to answer.
Content strategy is a valuable financial product and services related to industries, brands are taking a content strategy to provide information required by the customer education.
In order to address the needs of specific types of content customers leverage the content of reports, webinars (webinar), proprietary information, white papers, research-based personality filled with the opinion of the experts.
Brand Case Charles Schwab (Charles Schwab): US online brokers. Put the investment tips, methods, best practices, and expertise of members such as internal reports provided to analysts on an ongoing basis. More particularly described in the text, video, infographics, slide Shea center to make it easier to understand potential customers.
In order to address the needs of specific types of content customers leverage the content of reports, webinars (webinar), proprietary information, white papers, research-based personality filled with the opinion of the experts.
Brand Case Charles Schwab (Charles Schwab): US online brokers. Put the investment tips, methods, best practices, and expertise of members such as internal reports provided to analysts on an ongoing basis. More particularly described in the text, video, infographics, slide Shea center to make it easier to understand potential customers.
It provides strategic information, hobbies, lifestyle and customer enthusiasm items related the experience, know-how, tips and success stories to content. The content associated with providing customers with angry customers at the same time providing space for the community to share their own content.
You may use a content type that address community needs tips, the website containing the content of know-how, specialized magazines, online forums and more. It also leads to regular visits by the UGC for community members to upload their own production.
Brand Case REI: Outdoor REI brand has committed to continue to produce content that inspires community members with a product-centric content.
5. Support Services
Content strategy in purchasing an expensive brand after purchase support or provide sufficient information on the service level they need to take the brand content strategy determined time-consuming.
HOWTO types of content (how to) video, FAQ, User Manual, the self-diagnosis information, specification sheets, etc. are suitable.
Brand Case General Motors (GM): After auto sales, buyers should take advantage of a variety of channels and platforms to help you get easily anywhere in the vehicle information. In customer purchasing decisions provide the content with the professionalism of its step-by-step.
You may use a content type that address community needs tips, the website containing the content of know-how, specialized magazines, online forums and more. It also leads to regular visits by the UGC for community members to upload their own production.
Brand Case REI: Outdoor REI brand has committed to continue to produce content that inspires community members with a product-centric content.
5. Support Services
Content strategy in purchasing an expensive brand after purchase support or provide sufficient information on the service level they need to take the brand content strategy determined time-consuming.
HOWTO types of content (how to) video, FAQ, User Manual, the self-diagnosis information, specification sheets, etc. are suitable.
Brand Case General Motors (GM): After auto sales, buyers should take advantage of a variety of channels and platforms to help you get easily anywhere in the vehicle information. In customer purchasing decisions provide the content with the professionalism of its step-by-step.
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