Welcome to my Social media strategy. In this study, we analyzed use social media to promote tourism strategy Chungcheong first attempt. To celebrate the "Year of Visit Chungcheong 2010" analyzed the social media marketing strategy through the development and evaluation of the app (APP) for marketing communications (MPR) plan through the implementation of practices. This was reviewing the tourism promotion concept in order to achieve the research objectives of After making a real app (APP) analyzed the reviews and review content, and even promotional Meta top rank, search engine exposure, performed twitter, special events, exposed It analyzed the strategies of content, such as blogs. As a result, first, as well as social media are generally recognized to effectively tourist consumer, and confirmed that the fact that a variety of information to help their collection activities. Second, the tourist information collected by participating in social media has also confirmed the fact that shares them but also spread. Third, the tourism function as information consumers provide tools to social media marketing tools are recognized as positive but showed that negative perception. Therefore, Twitter users will want their own hangman communication between them. Therefore tourism through social media marketing strategy is the priority rather than one-sided information provided will need to run to get their understanding and consensus.
This study was an empirical study for the strategic approach to mobile e-government in the social media era. The main countries are already actively utilizing social media for a successful e-Government mobile, the smartphone is research that has replaced its function at a faster rate for the work of the government. Analysis, social media has implemented the mobile e-government and participatory democracy through cooperation between the government and the communications, information and sharing, e-government services. In addition, the promotion of mobile e-government has been activated by the user in accordance with the technical benefits of leveraging social media, rather than the implementation of top-down (Top Down) government. However, because the mobile came by e-government is promoting social needs of the various users of social media, it is the lack of legal and institutional devices for mobile e-government. The dictionary also safeguards against leakage of personal information and privacy damage not prepared. This study is the conclusion of a strategic approach to research that is urgently requested of the integrated management system of institutions that can be trusted to leverage social media for successful implementation of mobile e-government.
This study is a study to examine the impact of social media also meet and revisit the motives of the rural village experience. Social media sites were using sample data, 397 people who have experience in the rural village experience is utilized for research and analysis was utilized for statistical analysis tools and PASW18 Lisrel8.54 for research.
In summary, the results are as follows. First, social media was analyzed using synchronous significant influence on satisfaction. Second, the use of social media has proven to be met with a significant impact on the revisit.
Based on the results of this study use social media motivated by analyzing the factors influencing the decision also meet rural villages and experience revisit proposed a variety of strategic implications, which may lead to revisiting the rural experience using customer satisfaction.
In summary, the results are as follows. First, social media was analyzed using synchronous significant influence on satisfaction. Second, the use of social media has proven to be met with a significant impact on the revisit.
Based on the results of this study use social media motivated by analyzing the factors influencing the decision also meet rural villages and experience revisit proposed a variety of strategic implications, which may lead to revisiting the rural experience using customer satisfaction.
This study is an e-commerce and on the basis of previous studies of social commerce sector reputation as an attribute of social commerce, price, using the ease and enjoyment of trust and commitment to lead by four factors parameters for variables, loyalty as the dependent variable, use set the item to adjust parameters were derived hypotheses and research model in order to achieve the research objectives.
In summary, the results are as follows. First, it was analyzed that the price of property, reputation and social commerce is on the positive effect on confidence. Second, the remaining variables except for the ease of use of the properties of social commerce effect were found a positive effect on commitment. Third, it was verified that the trust of social commerce effect a positive effect on commitment. Fourth, it showed trust and commitment of social commerce are on the positive effect on loyalty. Fifth, the impact of social commerce on the properties of the trust and commitment has been proven that there is a difference in use of the item.
Based on the results of this study to operators working in the field of social commerce presents a variety of implications required for social commerce operations.
In summary, the results are as follows. First, it was analyzed that the price of property, reputation and social commerce is on the positive effect on confidence. Second, the remaining variables except for the ease of use of the properties of social commerce effect were found a positive effect on commitment. Third, it was verified that the trust of social commerce effect a positive effect on commitment. Fourth, it showed trust and commitment of social commerce are on the positive effect on loyalty. Fifth, the impact of social commerce on the properties of the trust and commitment has been proven that there is a difference in use of the item.
Based on the results of this study to operators working in the field of social commerce presents a variety of implications required for social commerce operations.
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The copyright of all publications available in the media is to enjoy the original author, enjoy the media is not a guarantee the contents of each asset or liability. However, Nuri bibliographic information provided by the media is a work protected by copyright, mass gathering without prior permission or strictly forbidden to periodically collect use, reprint, distribute, according to the program, if you violate them, copyright and related laws It can be held responsible in accordance with the civil and criminal.
Concerns of staff to operate Facebook is largely reached (Reach) and is divided into participation (Engagement). Meaning is fraught with problems that have different argue the two are closely linked. Facebook appeared and living patterns have changed significantly. Despite the issue of privacy and tteugeoum, people communicate olrimyeo their own life. Going to the movies, drink coffee, you have to pick your clothes sosoham which is the subject of the 'relay'. The point is that the increased fun day fun but you need to pay attention to trends
According to fresh statistics, Global Web Index, generation Millennium (Y or Z - call it what you want), which appeared to light since 1981 and grown up in the digital age, today is actively using an average of more than 4 social networking sites, and more than 60 % of all Internet users. It is therefore natural that now almost every company cares about promoting your business on social networks.
In the modern world, it is no longer enough simply to have accounts on popular networks and put on the website button integration with social networks. Without setting goals and analyzing the result just does not make sense to post seals - this will not work to earn.
In the modern world, it is no longer enough simply to have accounts on popular networks and put on the website button integration with social networks. Without setting goals and analyzing the result just does not make sense to post seals - this will not work to earn.
In March 2013 RIA Novosti presented the study "Trends in the development of the news segment of the media industry." While the CIS is the first study of this scale, and although it covers only and Russian media, yet very interesting for other countries, as the development of mass media we have a similar tempo.
The research I will quote, again and again, there are many interesting calculations and themes.
Especially interesting to me Paywall topic - paid content and subscriptions. Despite the fact that our media have not to this resort en masse, paid subscriptions, and we have - it is very distant future. I would like to see the existing business model, especially in the last month of foreign online media very actively used Powell. Which of all the options will be effective remains to be seen. Paid content, too, paid attention to the study of RIA. So I recommend to all media owners, chief editors and reporters to read it.
But today, I got interested in the "Strategy of the news media in social networks Runet". How and where the Russian media are moving? And there is talk with your audience.
According to TNS17, 7 out of 10 Internet users regularly visit social networks, spending a record 46% of the time on the Internet.
If the publication is focused on adult, intelligent audience of big cities with a medium-high income, especially in Moscow, it chooses Facebook as the leading social platform, and if young people, students, and schoolchildren, the VK.com.
Note! Up until 2012 the social network "Odnoklassniki" seriously considered any publishing house, although some publications maintained their pages on the social network. However, gradually, in the course of the 2012 online conferences, publishers and enediyne brands talking about an undisclosed "Odnoklassniki" potential and promise in 2013 to begin working closely with the network audience that over the past few months, has introduced a range of services and improvements aimed at providing corporate pages.
What is done with the help of social networking news media:
• increase the traffic to their website;
• increase brand awareness;
• use the network as a convenient platform for the discussion of Materia
fishing and getting feedback from the audience;
• search for new themes and perspectives to illuminate
Key sources of traffic are the network, which ensures good performance of the external content: Facebook, VK, and partly Twitter.
On the role of VK single opinion in the market. For example, the newspaper "Vedomosti", until recently, did not use
The VK, and Internet portal Sports.ru, dedicated to the sport, getting traffic, on the other hand, mainly from VK.
Mediaanalitik Andrey Miroshnichenko explains the distrust of some publishers to the Russian analog of Facebook that architecture VK longer configured for user profile than under the "rassharivaniya" content.
How to measure success in social networks?
A difficult question remains the assessment of the success of media strategies in social networks: there are no uniform criteria on which this success could be measured. The number of publications page fans on Facebook cannot be regarded as such a criterion. Another automatic record-people talking about, which is calculated on Facebook algorithms (roughly speaking, the total number of "likes" and comments on the census posts a week), also did not become such a criterion.
The percentage of readers who click through to the article passes from the social networking site-edition publisher, ie the percentage of traffic that the publication gets from social networks to your site, too, is unlikely to be a reliable criterion for assessing the effectiveness of the SMM-media strategy.
Sports.ru receives from social networks in total about 3% (dominated by traffic from VK), «Kommersant» -5-6%
"AIF» -7%, The Moscow News-9%. According to estimates RAEC analysts, the share of traffic even in very successful projects of social networks rarely exceeds 15%.
The only exception among the study participants was a young online edition Cossa.ru, which covers the issues of new media and marketing on the Internet. According to the chief editor of the project Chernikova Anastasia, Cossa.ru gets the whole of the social networking 50% of traffic to the site, including 10-15% of the trendy "social" aggregator Surfingbird.
In general, the media are on social networks with respect to a random audience. And those who go to the site - a very different type of readers are "fans".
Those who read the news on social networks are not "go to the website to read the news." The flip side of this phenomenon: when they say "I read the news on social networks", which means that they tend to read a piece of news from the news flow on the site and do not study the subject further, that is, for their editorial efforts to texts binding one plot invisible.
Most of the readers in the social media do not use this tool, and from this point of view, it turns out that version of wasted efforts on it. Media need to improve the mechanism of presentation to users of social networks of their content so that their efforts to build the information flow should not be wasted. "
The impact of social networks on the quality of journalism:
The impact of social networks on the quality of journalism and its image in the eyes of Internet users.
It is in such a situation, with an abundance of stories produced by bloggers, journalists, and media function, as we wrote above, it is verification of the facts, long and expensive task that can afford not all media and is able to meet only the most qualified journalists.
The lack of a clear and common understanding of the media market, and what to do in social networks and what is considered a successful strategy for the media leads to the fact that highlight the leaders in this area is difficult.
Who is the leader among the media in social networks?
The only example that appeared in the majority of the respondents, it is Twitter-account Lenta.ru, whose original style and "detachment" from the general positioning of publication always find admirers. However, as the chief editor Dmitry Sports.ru Navosha, "now everything seems to be aware that social media works all funny and cheerful, and also know how to entertain."
Publishers will receive a number of bonuses in social networks, which is very difficult to measure in quantitative terms: increasing audience loyalty to a brand publication, a certain percentage of new readers of the site and in some cases the buyers paid the paper version.
However, as long as publishers do not have the opportunity to directly earn their audience in social networks, especially Facebook, all of these bonuses will likely item of expenditure than income. It is appropriate to give an example of The Associated Press, which in January 2013 became officially sell advertising on his Twitter account.
The research I will quote, again and again, there are many interesting calculations and themes.
Especially interesting to me Paywall topic - paid content and subscriptions. Despite the fact that our media have not to this resort en masse, paid subscriptions, and we have - it is very distant future. I would like to see the existing business model, especially in the last month of foreign online media very actively used Powell. Which of all the options will be effective remains to be seen. Paid content, too, paid attention to the study of RIA. So I recommend to all media owners, chief editors and reporters to read it.
But today, I got interested in the "Strategy of the news media in social networks Runet". How and where the Russian media are moving? And there is talk with your audience.
According to TNS17, 7 out of 10 Internet users regularly visit social networks, spending a record 46% of the time on the Internet.
If the publication is focused on adult, intelligent audience of big cities with a medium-high income, especially in Moscow, it chooses Facebook as the leading social platform, and if young people, students, and schoolchildren, the VK.com.
Note! Up until 2012 the social network "Odnoklassniki" seriously considered any publishing house, although some publications maintained their pages on the social network. However, gradually, in the course of the 2012 online conferences, publishers and enediyne brands talking about an undisclosed "Odnoklassniki" potential and promise in 2013 to begin working closely with the network audience that over the past few months, has introduced a range of services and improvements aimed at providing corporate pages.
What is done with the help of social networking news media:
• increase the traffic to their website;
• increase brand awareness;
• use the network as a convenient platform for the discussion of Materia
fishing and getting feedback from the audience;
• search for new themes and perspectives to illuminate
Key sources of traffic are the network, which ensures good performance of the external content: Facebook, VK, and partly Twitter.
On the role of VK single opinion in the market. For example, the newspaper "Vedomosti", until recently, did not use
The VK, and Internet portal Sports.ru, dedicated to the sport, getting traffic, on the other hand, mainly from VK.
Mediaanalitik Andrey Miroshnichenko explains the distrust of some publishers to the Russian analog of Facebook that architecture VK longer configured for user profile than under the "rassharivaniya" content.
How to measure success in social networks?
A difficult question remains the assessment of the success of media strategies in social networks: there are no uniform criteria on which this success could be measured. The number of publications page fans on Facebook cannot be regarded as such a criterion. Another automatic record-people talking about, which is calculated on Facebook algorithms (roughly speaking, the total number of "likes" and comments on the census posts a week), also did not become such a criterion.
The percentage of readers who click through to the article passes from the social networking site-edition publisher, ie the percentage of traffic that the publication gets from social networks to your site, too, is unlikely to be a reliable criterion for assessing the effectiveness of the SMM-media strategy.
Sports.ru receives from social networks in total about 3% (dominated by traffic from VK), «Kommersant» -5-6%
"AIF» -7%, The Moscow News-9%. According to estimates RAEC analysts, the share of traffic even in very successful projects of social networks rarely exceeds 15%.
The only exception among the study participants was a young online edition Cossa.ru, which covers the issues of new media and marketing on the Internet. According to the chief editor of the project Chernikova Anastasia, Cossa.ru gets the whole of the social networking 50% of traffic to the site, including 10-15% of the trendy "social" aggregator Surfingbird.
In general, the media are on social networks with respect to a random audience. And those who go to the site - a very different type of readers are "fans".
Those who read the news on social networks are not "go to the website to read the news." The flip side of this phenomenon: when they say "I read the news on social networks", which means that they tend to read a piece of news from the news flow on the site and do not study the subject further, that is, for their editorial efforts to texts binding one plot invisible.
Most of the readers in the social media do not use this tool, and from this point of view, it turns out that version of wasted efforts on it. Media need to improve the mechanism of presentation to users of social networks of their content so that their efforts to build the information flow should not be wasted. "
The impact of social networks on the quality of journalism:
The impact of social networks on the quality of journalism and its image in the eyes of Internet users.
It is in such a situation, with an abundance of stories produced by bloggers, journalists, and media function, as we wrote above, it is verification of the facts, long and expensive task that can afford not all media and is able to meet only the most qualified journalists.
The lack of a clear and common understanding of the media market, and what to do in social networks and what is considered a successful strategy for the media leads to the fact that highlight the leaders in this area is difficult.
Who is the leader among the media in social networks?
The only example that appeared in the majority of the respondents, it is Twitter-account Lenta.ru, whose original style and "detachment" from the general positioning of publication always find admirers. However, as the chief editor Dmitry Sports.ru Navosha, "now everything seems to be aware that social media works all funny and cheerful, and also know how to entertain."
Publishers will receive a number of bonuses in social networks, which is very difficult to measure in quantitative terms: increasing audience loyalty to a brand publication, a certain percentage of new readers of the site and in some cases the buyers paid the paper version.
However, as long as publishers do not have the opportunity to directly earn their audience in social networks, especially Facebook, all of these bonuses will likely item of expenditure than income. It is appropriate to give an example of The Associated Press, which in January 2013 became officially sell advertising on his Twitter account.
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