Welcome to my Content marketing definition. Content marketing is a marketing method that is associated with the production and sharing of media content and publish to get the consumers. The basic premise of content marketing is "to urge that the direct sales and provide important information and entertainment, rather than Tekken take action to positively impact the consumer." This information can be provided in the form of a variety of media, such as news, videos, e-book, infographics, case studies, Q & A, photos, and more.
Content marketing is steadily increasing popularity among marketers. CMI (Content Marketing Institute) According to the research, the B2B business of 90%, B2C business, 86% of social media, newsletters, websites, and posts one way or ways of using content marketing and more that will.
Content marketing is steadily increasing popularity among marketers. CMI (Content Marketing Institute) According to the research, the B2B business of 90%, B2C business, 86% of social media, newsletters, websites, and posts one way or ways of using content marketing and more that will.
Features of content marketing
1. The content information associated with the brand image
I came with some information on the brand, usually, "What do companies, brands, providing" message and can be connected to a media consumer, ie if viewers felt content in the affirmative, companies and brands also had positive experiences.
2. Select the image of affirmation through orientation with respect
Content marketing is by respecting user choice and taste different from the direct, aggressive advertising, you can create a positive brand image to the user. For example, if you look dazzling view siloed website and banner ads rather than explicit, for users who want to see, I do not want to see, to watch it, you will be able to choose the ads you want to see.
3. The indirect approach is not borne
Other features of content marketing are that it does not burden by providing information not related to indirect and sometimes completely different way of direct advertising to consumers that certain actions, such as purchasing behavior. For example, if you provide an event to create a direct relationship without sugar and sugar produced in sugar factories and provide relevant content, the user can directly participate in the event or to enjoy the event content via related articles, advertisements, articles, and videos. In the end, indirectly without direct appeal to consumers about sugar as a raw material of sugar, but that will have a positive impact.
4. Advertising material from the effects of the conversation
Another advantage is that it can be a conversation with the consumer material. When people gather, talk to a lot of movies, drama story. How was he an actor, it is the material of all conversations, including clothing, accessories, personal belongings during the coming pole. Similarly, it would grow to lead a good content marketing materials also have this conversation. For example, last year, concurrent 800 million people live in the Red Bull Space Jump interconnector, it has earned an effect equivalent to enforce more than $ 100 million, including 2.6 million of advertising on social media mentions per day.
1. The content information associated with the brand image
I came with some information on the brand, usually, "What do companies, brands, providing" message and can be connected to a media consumer, ie if viewers felt content in the affirmative, companies and brands also had positive experiences.
2. Select the image of affirmation through orientation with respect
Content marketing is by respecting user choice and taste different from the direct, aggressive advertising, you can create a positive brand image to the user. For example, if you look dazzling view siloed website and banner ads rather than explicit, for users who want to see, I do not want to see, to watch it, you will be able to choose the ads you want to see.
3. The indirect approach is not borne
Other features of content marketing are that it does not burden by providing information not related to indirect and sometimes completely different way of direct advertising to consumers that certain actions, such as purchasing behavior. For example, if you provide an event to create a direct relationship without sugar and sugar produced in sugar factories and provide relevant content, the user can directly participate in the event or to enjoy the event content via related articles, advertisements, articles, and videos. In the end, indirectly without direct appeal to consumers about sugar as a raw material of sugar, but that will have a positive impact.
4. Advertising material from the effects of the conversation
Another advantage is that it can be a conversation with the consumer material. When people gather, talk to a lot of movies, drama story. How was he an actor, it is the material of all conversations, including clothing, accessories, personal belongings during the coming pole. Similarly, it would grow to lead a good content marketing materials also have this conversation. For example, last year, concurrent 800 million people live in the Red Bull Space Jump interconnector, it has earned an effect equivalent to enforce more than $ 100 million, including 2.6 million of advertising on social media mentions per day.
1. personal information, likes and dislikes will diverge, such as religion or politics
If you do not want to make other people think to make every enemy of all information of this kind I think that it is not involved.
2. The expression of unconditional fur import information
Unconditionally pooh the content of such other great articles, photos, videos are the people. These days unconditional living in the information flood cannot seem to get the attention of people. Seeing what people while spending time on the Internet articles, photographs, and videos because it is worth spending time. Peomgeul This is because not only means that you can see in other places people do not pay attention.
3. Slow content updates
Was a fan of the looks created content, the fans saw all the fun content. Since unless new content is updated continuously, the fans do not come back. It is recommended that any regular or non-regular intervals reduce the content published. It is the cause of disappointing the reader back content marketing failure.
4. outdated content
Since cultural content also exists what is called fashion. The communication cycle, with the development trend of the Internet, is faster. Allowing the contents of the content, everyone knows the obvious content of the outdated information, the reader is adverse affects the corporate brand image.
If you do not want to make other people think to make every enemy of all information of this kind I think that it is not involved.
2. The expression of unconditional fur import information
Unconditionally pooh the content of such other great articles, photos, videos are the people. These days unconditional living in the information flood cannot seem to get the attention of people. Seeing what people while spending time on the Internet articles, photographs, and videos because it is worth spending time. Peomgeul This is because not only means that you can see in other places people do not pay attention.
3. Slow content updates
Was a fan of the looks created content, the fans saw all the fun content. Since unless new content is updated continuously, the fans do not come back. It is recommended that any regular or non-regular intervals reduce the content published. It is the cause of disappointing the reader back content marketing failure.
4. outdated content
Since cultural content also exists what is called fashion. The communication cycle, with the development trend of the Internet, is faster. Allowing the contents of the content, everyone knows the obvious content of the outdated information, the reader is adverse affects the corporate brand image.
It will have a clear goal for their content
Do you want to raise awareness about your business? Do you attract your potential customers? You are increasing customer loyalty and trust? Make sure what you want to achieve your content before you start.
Consider the value of their expertise and
The company is also important to note that continued to gain considerable knowledge in the field, but consider that this is a map that you want to inform their business has wanted to be known in some respects and in some expertise. For example, if your company is launching a new brunch menu restaurant, you may want to create and share a favorite brunch recipe.
Consider your target layer
Point of content marketing is to consume your content to a target layer. However, if the content is of value to your target layer target layer film it is not even really care about them. Whether your website visitors and social media followers and who they think what they think the content is appropriate. Something that you can offer them as well is interested in your content did not make the online sharing network of their friends and family? Try to understand your target layer that reflects the content provided on the understanding gained from both sites and social media channels.
Compare the costs and benefits of different options, content development
You can do it yourself without any difficulties when writing a blog or take a picture. However, highly complex content creation related to the movie or large graphics, you may want to get professional help of creative agency services at a reasonable price. Even get outside help to be involved in the creative development.
Do you want to raise awareness about your business? Do you attract your potential customers? You are increasing customer loyalty and trust? Make sure what you want to achieve your content before you start.
Consider the value of their expertise and
The company is also important to note that continued to gain considerable knowledge in the field, but consider that this is a map that you want to inform their business has wanted to be known in some respects and in some expertise. For example, if your company is launching a new brunch menu restaurant, you may want to create and share a favorite brunch recipe.
Consider your target layer
Point of content marketing is to consume your content to a target layer. However, if the content is of value to your target layer target layer film it is not even really care about them. Whether your website visitors and social media followers and who they think what they think the content is appropriate. Something that you can offer them as well is interested in your content did not make the online sharing network of their friends and family? Try to understand your target layer that reflects the content provided on the understanding gained from both sites and social media channels.
Compare the costs and benefits of different options, content development
You can do it yourself without any difficulties when writing a blog or take a picture. However, highly complex content creation related to the movie or large graphics, you may want to get professional help of creative agency services at a reasonable price. Even get outside help to be involved in the creative development.
Online content optimized for best results
Remember, all online content will be accessible for search engine optimization (SEO). For example, static text in the graphic may not understand the search engine crawlers. For a search engine crawler using the design techniques to provide greater accessibility and context.
Often measured
As with all aspects of your business metrics is a key component to identify trends and seize the opportunity to show off your investment. This content is no different from any topic or content type that is best known to you will help you develop new content.
Hwadoemyeon your business is online, it would make sense to see that your content think what the targets are. The path to get the information because it has a very diverse situation, the buyer will become wiser when the investigation into the company and other companies. Your online content, visit the company online or established a relationship with potential customers to give interested can become the first and best opportunity to be converted into actual customers. Take advantage of it properly.
Marketing Guide for Content Curation
Have you and take advantage of content curation as an indispensable part of a content marketing strategy? In fact, content curation is the best way to increase their investment in content marketing to complement the original content assets. In addition, to enhance the brand reputation and lead generation while simultaneously reducing content development costs, to perform a very important role to accelerate the achievement marketing initiatives.
Have you and take advantage of content curation as an indispensable part of a content marketing strategy? In fact, content curation is the best way to increase their investment in content marketing to complement the original content assets. In addition, to enhance the brand reputation and lead generation while simultaneously reducing content development costs, to perform a very important role to accelerate the achievement marketing initiatives.
Only the interest in content marketing go up, you do not deserve the related reference materials it is a remarkable reality. This report was created to become marketers to help you effectively establish goals and implementation strategies for content marketing.
Ryujeonghwa cone is represented "began gotta be considered necessary benchmarks in order to introduce a more systematic marketing content," said the survey conducted background. Content marketing is an approach to put in the value and focus to deliver relevant content to our customers.
A total of 355 people took part in the survey for domestic marketers in February-March 2016. Among them, the proportion of B2C sector (business and personal transactions between) B2B sectors (corporate and inter-company transactions) is about half and half. The report was written divided according to the sector. Of the total respondents that said they worked 63% 10% Marketing Public Relations team, the management team was back to 10%.
Although institutionalization is the poverty of interest
"Content shopping has a" towering, but the percentage of surveyed responses are close to 70% were documented rate to 15%. "There is a team of committed content shopping 'and the answer rate was 20%. However, there is a new plan, it answered proportion B2B 11%, B2C is found to be 17%. Interest in content marketing, and also putting together a strategy, but rather is intended to be an institutionalized form.
The goal of content marketing is brand awareness, customer loyalty, customer engagement was to enable Net (multiple responses allowed). By writing to the effect that if measures were used mainly to increase traffic (60%) and subscribers (50%). B2C marketers sales also had to answer important criteria (47%), relatively higher than the B2B marketers appeared (38%). But the answer that effective measures should be higher as well 40%. B2C marketers have responded in a more negative.
Higher utilization of social media seems content
Had an average content marketing and use three content format. E. more than 80% of marketers that use social media, blogs, and videos have been followed. The video was embossed side effects. B2B marketers are making this movie was rated as the most effective (70%), B2C marketers also put the video directly to the rear ranks of social media content.
Ryujeonghwa cone is represented "began gotta be considered necessary benchmarks in order to introduce a more systematic marketing content," said the survey conducted background. Content marketing is an approach to put in the value and focus to deliver relevant content to our customers.
A total of 355 people took part in the survey for domestic marketers in February-March 2016. Among them, the proportion of B2C sector (business and personal transactions between) B2B sectors (corporate and inter-company transactions) is about half and half. The report was written divided according to the sector. Of the total respondents that said they worked 63% 10% Marketing Public Relations team, the management team was back to 10%.
Although institutionalization is the poverty of interest
"Content shopping has a" towering, but the percentage of surveyed responses are close to 70% were documented rate to 15%. "There is a team of committed content shopping 'and the answer rate was 20%. However, there is a new plan, it answered proportion B2B 11%, B2C is found to be 17%. Interest in content marketing, and also putting together a strategy, but rather is intended to be an institutionalized form.
The goal of content marketing is brand awareness, customer loyalty, customer engagement was to enable Net (multiple responses allowed). By writing to the effect that if measures were used mainly to increase traffic (60%) and subscribers (50%). B2C marketers sales also had to answer important criteria (47%), relatively higher than the B2B marketers appeared (38%). But the answer that effective measures should be higher as well 40%. B2C marketers have responded in a more negative.
Higher utilization of social media seems content
Had an average content marketing and use three content format. E. more than 80% of marketers that use social media, blogs, and videos have been followed. The video was embossed side effects. B2B marketers are making this movie was rated as the most effective (70%), B2C marketers also put the video directly to the rear ranks of social media content.
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