Welcome to my “Developing a social media strategy”. With the increasing popularity of social media, digital thinking is becoming more and more important for content marketing. Speaking of content, as a storyteller, we need to effectively provide information about the target audience. Each piece of content needs to have a communicable, easy-to-understand message as a center. Quality is often better than quantity.
What is the content pillar important?
As the social media channel audience level, can attract potential customers, the channel content should be consistent with the brand's personality and image, to maintain the same tone to convey the message. The easiest way to achieve this is to build a pillar of content, that is, the central message that each channel content has in common. Developing a social media strategy based on content pillars will help the company's "organic growth" and tell the audience exactly what you want to say.
How to build a successful content pillar
Regardless of any brand, the production of content messages should consider the following four points:
Strengthen the brand image
Any brand should set a social media content strategy to set goals, through the content of the message to strengthen the brand hope to shape the image. For example: When building content pillars for fashion brands, we hope that the design will lead the trend, fashion, health, positive and lively image to achieve the ultimate goal of boosting sales. Therefore, we should follow this image to design stories on social media channels.
Understand the audience
The content of the audience interested in each division of the market is different. To produce effective content, we must first identify the audience and understand their interests and needs. Depending on the social platform you choose from your campaign, you can identify and segment your audience using the appropriate analytics tool (such as Facebook's "Ad audience insights report").
Understanding the gender, age, interest, race, geographical distribution, educational level, and socioeconomic status of the audience can help you understand their needs and help build the most powerful content pillars and effectively deliver messages to your brand.
Build content pillar
Once you've found your audience, you can see what they are talking about on the web, watch other accounts or network celebrities they track and create a variety of audience-related content based on that information to cover the designed central message. To fashion brand, for example, the effective content pillar can be this:
• Educational nature: "how to wear" / fashion match / modeling tips
• Information nature: share the latest fashion trends
• Inspiring Nature: Quotes Appreciation / Positive Quotations
• Promotion of nature: Introduction of brand trump card product production content
After the establishment of a good content pillar, the next step becomes simple: the appropriate tone to produce high-quality content. The information that can be delivered in the content and the delivery method should be based on the data search you made when you set up the content pillar. Want to use image or picture? How long should it be in the text? When considering, you should also decide on the social platform you choose. There are many different factors due to the establishment of the content pillar, and there should be no single answer for all cases. In the digital world, writing content for content does not solve the problem at all.
What is the content pillar important?
As the social media channel audience level, can attract potential customers, the channel content should be consistent with the brand's personality and image, to maintain the same tone to convey the message. The easiest way to achieve this is to build a pillar of content, that is, the central message that each channel content has in common. Developing a social media strategy based on content pillars will help the company's "organic growth" and tell the audience exactly what you want to say.
How to build a successful content pillar
Regardless of any brand, the production of content messages should consider the following four points:
Strengthen the brand image
Any brand should set a social media content strategy to set goals, through the content of the message to strengthen the brand hope to shape the image. For example: When building content pillars for fashion brands, we hope that the design will lead the trend, fashion, health, positive and lively image to achieve the ultimate goal of boosting sales. Therefore, we should follow this image to design stories on social media channels.
Understand the audience
The content of the audience interested in each division of the market is different. To produce effective content, we must first identify the audience and understand their interests and needs. Depending on the social platform you choose from your campaign, you can identify and segment your audience using the appropriate analytics tool (such as Facebook's "Ad audience insights report").
Understanding the gender, age, interest, race, geographical distribution, educational level, and socioeconomic status of the audience can help you understand their needs and help build the most powerful content pillars and effectively deliver messages to your brand.
Build content pillar
Once you've found your audience, you can see what they are talking about on the web, watch other accounts or network celebrities they track and create a variety of audience-related content based on that information to cover the designed central message. To fashion brand, for example, the effective content pillar can be this:
• Educational nature: "how to wear" / fashion match / modeling tips
• Information nature: share the latest fashion trends
• Inspiring Nature: Quotes Appreciation / Positive Quotations
• Promotion of nature: Introduction of brand trump card product production content
After the establishment of a good content pillar, the next step becomes simple: the appropriate tone to produce high-quality content. The information that can be delivered in the content and the delivery method should be based on the data search you made when you set up the content pillar. Want to use image or picture? How long should it be in the text? When considering, you should also decide on the social platform you choose. There are many different factors due to the establishment of the content pillar, and there should be no single answer for all cases. In the digital world, writing content for content does not solve the problem at all.
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