Welcome to my “Gathering competitive intelligence.”
Nine ways to collect intelligence information about competitors
Literature investigation method
Obtain competitor intelligence by collecting public publications, gray literature information, and confidential literature information.
The methods are:
1.From public libraries, archives, intelligence information center and other public information services query and loan phase
Books, periodicals, magazines, newspapers, government publications, industry publications, industry yearbooks, research reports, etc.
Literature information, extract, copy information about competitors;
2. Procurement, access to the industry related to the official publications and non-official publications, subscription and browsing phase
Off the newspapers, magazines, trade associations publications access to competitor information;
3. Through to the relevant departments access to external public files, business registration information, the industry of listed companies
Performance reports, product descriptions of competitors, corporate recruitment advertisements;
4. Credit Investigation Report, Industry Research Report, Competitive Intelligence Study by Purchasing Third Party Institutions
Reports and other access to competitor information;
5. To obtain promotional materials on competitors by participating in exhibitions, job fairs, and seminars,
Product descriptions, advertising materials, and other documents;
6.Through the relevant government departments (such as industrial and commercial tax), financial securities market statistics, the law
Information disclosure information access to competitor intelligence;
7. Retrieve competitor technology R & D information through patent literature retrieval. These are intelligence gathering of competitors
Commonly used methods.
2.Search engines and web databases
Internet intelligence gathering is one of the most convenient and effective ways of obtaining competitor information
Internet information search
Set the generally preferred search engine, the use of scientific search strategies, methods, and techniques, with the help of the network
Search services, find valuable information from the ocean of information, convenient and quick, and a wide coverage, the amount of information
Big. Another important method of network intelligence gathering is the use of network databases.
3. Competitor company website tracking monitoring method
Competitor websites are the most important source of competitor information
You can browse frequently through competitor websites
Interest access to competitor intelligence information, in addition, you can also use a variety of website information tracking and monitoring software, since
Website monitoring.
4,, Field survey and field collection method
Field investigation and site collection are the most important methods for collecting competitive intelligence
A lot of intelligence information through the open letter
Source of information can not be obtained, the need for specific information needs of special investigations. The main methods of investigation: the scene
The survey, visit, questionnaire, sample collection and so on.
Literature investigation method
Obtain competitor intelligence by collecting public publications, gray literature information, and confidential literature information.
The methods are:
1.From public libraries, archives, intelligence information center and other public information services query and loan phase
Books, periodicals, magazines, newspapers, government publications, industry publications, industry yearbooks, research reports, etc.
Literature information, extract, copy information about competitors;
2. Procurement, access to the industry related to the official publications and non-official publications, subscription and browsing phase
Off the newspapers, magazines, trade associations publications access to competitor information;
3. Through to the relevant departments access to external public files, business registration information, the industry of listed companies
Performance reports, product descriptions of competitors, corporate recruitment advertisements;
4. Credit Investigation Report, Industry Research Report, Competitive Intelligence Study by Purchasing Third Party Institutions
Reports and other access to competitor information;
5. To obtain promotional materials on competitors by participating in exhibitions, job fairs, and seminars,
Product descriptions, advertising materials, and other documents;
6.Through the relevant government departments (such as industrial and commercial tax), financial securities market statistics, the law
Information disclosure information access to competitor intelligence;
7. Retrieve competitor technology R & D information through patent literature retrieval. These are intelligence gathering of competitors
Commonly used methods.
2.Search engines and web databases
Internet intelligence gathering is one of the most convenient and effective ways of obtaining competitor information
Internet information search
Set the generally preferred search engine, the use of scientific search strategies, methods, and techniques, with the help of the network
Search services, find valuable information from the ocean of information, convenient and quick, and a wide coverage, the amount of information
Big. Another important method of network intelligence gathering is the use of network databases.
3. Competitor company website tracking monitoring method
Competitor websites are the most important source of competitor information
You can browse frequently through competitor websites
Interest access to competitor intelligence information, in addition, you can also use a variety of website information tracking and monitoring software, since
Website monitoring.
4,, Field survey and field collection method
Field investigation and site collection are the most important methods for collecting competitive intelligence
A lot of intelligence information through the open letter
Source of information can not be obtained, the need for specific information needs of special investigations. The main methods of investigation: the scene
The survey, visit, questionnaire, sample collection and so on.
1.Observations: Observations are ways of looking at competitors from one side, such as observing competitors' companies
Public places in the downtown area or the suburbs
Observe the size and layout of the plant,
Watch the competitor company commute to get off work
Of the traffic flow, the number and type of vehicles in the parking lot to speculate on the economic strength of competitors, size,
Production capacity, employee income status.
2. Site Survey: Visiting the Site, Meeting, Participating in Exhibitions, Symposia, Trade
Fairs, expositions, exchanging experiences, competitor press conferences, etc.
Hand information. For example, by visiting companies that have access to advanced technologies and processes, they gather valuable information.
3. Access to the survey: access to information through interviews, telephone conversations, etc., for example with competitors
User contact
Ask and obtain competitor product information and the user's credit rating of the product,
And competing
Competitors suppliers, distributors access to access to raw material supply, distribution, competitor raw materials
Purchase and so on
This is an important way to obtain interpersonal intelligence
In general
Before conducting an interview survey
Need to make interviews plan, the development of the interview outline, the question of the object, time, manner and possible
The design of situations and coping strategies requires a great deal of interviewing skills.
4. Sample survey: collecting physical information is commonly used method to obtain competitor information, through the purchase,
Loan
Exchange and other ways to get competitors in-kind products,
Through disassembly,
Reorganization
try out,
Observed,
measuring,
Test methods such as mining competitors product information.
5. Questionnaire: Through to competitors, employees in the field of industry, experts and scholars, customers
Households issued questionnaires to collect intelligence information
There are ways to issue questionnaires issued questionnaires to investigate,
through
Mail sent by mail questionnaires, e-mail questionnaires, online survey and so on.
The key to the survey method lies in the design of the questionnaire and the selection of the survey object
Questionnaire content,
mention
Asking questions all have a direct impact on the effectiveness of information gathering.
5. Interpersonal intelligence exchange law
Through the network of relationships, information often not available through open channels can often be obtained, for example through relatives, friends
Friends, classmates, teachers, villagers and other relationships to keep abreast of competitors or potential competitors planning
Information, keep abreast of potential competitors price strategy, sales strategy, and promotion strategy. This method of hair
The key to playing a huge effect is the construction and accumulation of a network of relationships
Widely related to the industry sector,
Institutions and personnel to establish a good relationship are to obtain a large number of high-quality interpersonal intelligence on the premise and foundation.
6.Expert Consultation Law
Ask the industry veterans, business professors, relevant media writers, columnists and others for advice
To the industry is very familiar with the situation, there may be very clever insights. And they have ample sources of information
Pan, more importantly, business competitors are also very willing to contact with them, in order to obtain experts and scholars, the media
Body in the right to speak and publicity on the support
therefore,
These veterans can thoroughly grasp the industry
Competitive environment and competitive situation
And can accurately analyze the current and potential business competitors there,
And this
These competitors pose a competitive and challenging business
therefore,
This is a very important intelligence information received
Take method.
7. Commissioned consulting law
By commissioning a market research firm, credit investigation company, information consulting firm, clipping service agencies and other professional
Information gathering and analysis agencies help collect and analyze intelligence about competitors
Buy their intelligence product.
current
Engaged in market research
Competitive intelligence research and service consulting firm more and more,
Some provide media monitoring service
Services, media information analysis services, and some provide market research, credit investigation, user surveys, corporate security profile.
Fairs, expositions, exchanging experiences, competitor press conferences, etc.
Hand information. For example, by visiting companies that have access to advanced technologies and processes, they gather valuable information.
3. Access to the survey: access to information through interviews, telephone conversations, etc., for example with competitors
User contact
Ask and obtain competitor product information and the user's credit rating of the product,
And competing
Competitors suppliers, distributors access to access to raw material supply, distribution, competitor raw materials
Purchase and so on
This is an important way to obtain interpersonal intelligence
In general
Before conducting an interview survey
Need to make interviews plan, the development of the interview outline, the question of the object, time, manner and possible
The design of situations and coping strategies requires a great deal of interviewing skills.
4. Sample survey: collecting physical information is commonly used method to obtain competitor information, through the purchase,
Loan
Exchange and other ways to get competitors in-kind products,
Through disassembly,
Reorganization
try out,
Observed,
measuring,
Test methods such as mining competitors product information.
5. Questionnaire: Through to competitors, employees in the field of industry, experts and scholars, customers
Households issued questionnaires to collect intelligence information
There are ways to issue questionnaires issued questionnaires to investigate,
through
Mail sent by mail questionnaires, e-mail questionnaires, online survey and so on.
The key to the survey method lies in the design of the questionnaire and the selection of the survey object
Questionnaire content,
mention
Asking questions all have a direct impact on the effectiveness of information gathering.
5. Interpersonal intelligence exchange law
Through the network of relationships, information often not available through open channels can often be obtained, for example through relatives, friends
Friends, classmates, teachers, villagers and other relationships to keep abreast of competitors or potential competitors planning
Information, keep abreast of potential competitors price strategy, sales strategy, and promotion strategy. This method of hair
The key to playing a huge effect is the construction and accumulation of a network of relationships
Widely related to the industry sector,
Institutions and personnel to establish a good relationship are to obtain a large number of high-quality interpersonal intelligence on the premise and foundation.
6.Expert Consultation Law
Ask the industry veterans, business professors, relevant media writers, columnists and others for advice
To the industry is very familiar with the situation, there may be very clever insights. And they have ample sources of information
Pan, more importantly, business competitors are also very willing to contact with them, in order to obtain experts and scholars, the media
Body in the right to speak and publicity on the support
therefore,
These veterans can thoroughly grasp the industry
Competitive environment and competitive situation
And can accurately analyze the current and potential business competitors there,
And this
These competitors pose a competitive and challenging business
therefore,
This is a very important intelligence information received
Take method.
7. Commissioned consulting law
By commissioning a market research firm, credit investigation company, information consulting firm, clipping service agencies and other professional
Information gathering and analysis agencies help collect and analyze intelligence about competitors
Buy their intelligence product.
current
Engaged in market research
Competitive intelligence research and service consulting firm more and more,
Some provide media monitoring service
Services, media information analysis services, and some provide market research, credit investigation, user surveys, corporate security profile.
Search, competitor research, industry research and research and other services. Inappropriate circumstances, companies can appoint
Support this professional intelligence investigation and consulting agencies for competitor information collection and analysis.
8.Reverse engineering
Through the purchase of competitors' products, the product trial, test, demolition and other methods to study access
Competitor product information
This is a very effective method,
For example, an engine manufacturer in Japan to buy
Motorcycle engine product samples from all over the world were purchased after Japan was purchased for anatomical study to learn from and change
Into technology, reduce costs.
As long as they do not violate the relevant provisions of the Patent Law and the Trademark Law, they can obtain information through reverse engineering without compensation. Now
The reverse engineering approach has been extended to understand the services of competitors
If you know about investment tools,
Through the purchase
Insurance contracts to understand adversary service policies, quotes, and more. Some analysts find that buying regularly comes the same way
Source of a product, through the product serial number of the sample analysis, can know the opponent's production capacity.
The use of reverse engineering to pay attention to its legitimacy, requirements: the product is freely purchased in the open market; manufacturers use
Contract supply, contract lease or hire purchase
hire purchase
Protect their trade secrets, they should fulfill the contract rules
set
9. Synthesis and special methods
Obtain competitor information by participating in various exhibitions or seminars. Various types of trade fairs, ordering,
Press conference
Industry seminars and other industries in the industry and related industries convergence platform,
Yes
Take the intelligence of the most important opportunities and places
By attending these conferences you can get a wealth of documentation,
Physical information
Interest, interpersonal intelligence, etc., and can make full use of interpersonal communication, observation, investigation, photography, camera,
Recording techniques and other methods to collect information and access to intelligence.
2. Other special ways: Customers who purchase competitor's products as a competitor's company
Take and intelligence gathering
Obtain intelligence information through cooperating with competitors;
Get through the rival company
Waste of intelligence
By contacting rival employees,
Employee or former employee who hired a competitor
Obtaining information; obtaining information by hiring a former employee of a competitor's company; obtaining intelligence through aerial reconnaissance; Make
With these special methods to note is
Must be carried out under the framework of legal and professional ethics,
avoid
And put an end to competitors in the workplace
Production site
Staff quarters and other private facilities to monitor
theft
Use conspiracy to trick extortion, buy competitors, secretly steal record, fake identity, track competition
Rivals staff and other illegal ways and means.
Support this professional intelligence investigation and consulting agencies for competitor information collection and analysis.
8.Reverse engineering
Through the purchase of competitors' products, the product trial, test, demolition and other methods to study access
Competitor product information
This is a very effective method,
For example, an engine manufacturer in Japan to buy
Motorcycle engine product samples from all over the world were purchased after Japan was purchased for anatomical study to learn from and change
Into technology, reduce costs.
As long as they do not violate the relevant provisions of the Patent Law and the Trademark Law, they can obtain information through reverse engineering without compensation. Now
The reverse engineering approach has been extended to understand the services of competitors
If you know about investment tools,
Through the purchase
Insurance contracts to understand adversary service policies, quotes, and more. Some analysts find that buying regularly comes the same way
Source of a product, through the product serial number of the sample analysis, can know the opponent's production capacity.
The use of reverse engineering to pay attention to its legitimacy, requirements: the product is freely purchased in the open market; manufacturers use
Contract supply, contract lease or hire purchase
hire purchase
Protect their trade secrets, they should fulfill the contract rules
set
9. Synthesis and special methods
Obtain competitor information by participating in various exhibitions or seminars. Various types of trade fairs, ordering,
Press conference
Industry seminars and other industries in the industry and related industries convergence platform,
Yes
Take the intelligence of the most important opportunities and places
By attending these conferences you can get a wealth of documentation,
Physical information
Interest, interpersonal intelligence, etc., and can make full use of interpersonal communication, observation, investigation, photography, camera,
Recording techniques and other methods to collect information and access to intelligence.
2. Other special ways: Customers who purchase competitor's products as a competitor's company
Take and intelligence gathering
Obtain intelligence information through cooperating with competitors;
Get through the rival company
Waste of intelligence
By contacting rival employees,
Employee or former employee who hired a competitor
Obtaining information; obtaining information by hiring a former employee of a competitor's company; obtaining intelligence through aerial reconnaissance; Make
With these special methods to note is
Must be carried out under the framework of legal and professional ethics,
avoid
And put an end to competitors in the workplace
Production site
Staff quarters and other private facilities to monitor
theft
Use conspiracy to trick extortion, buy competitors, secretly steal record, fake identity, track competition
Rivals staff and other illegal ways and means.
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