Welcome to my “How to develop a social media strategy.”
Almost every modern consumer has accounts on social networks. That is why the promotion of products, services, brands through social networks is of great importance for companies. For marketing in social networks to provide the desired effect, you need to properly build a strategy. Below are described several steps that will allow you to effectively conduct the promotion.
Decide on the strategy
To do this, answer a few questions:
What goals do you want to achieve? Set specific goals. Let's say, increase the number of transitions from social networks to the site.
Who is your target audience?
What information does your customer need?
In which social networks is your target audience?
At what time do users go to social networks?
Choose the tactics of communication
It is important to decide who will leave notes, respond to user comments. Identify the responsible person for communicating with people in social networks. Think about how you would like to present your brand visually on social networks.
Create content
Posts should be interesting and attractive. Stimulate group members to create content, comment on entries.
Optimize your content
Use photos, they attract users. Create catchy headlines. Make sure that the content is readable. Encourage users to act.
Plan the conversion of users
Laiki and comments alone will not bring profit. In order for users of social networks to become clients, you need to stimulate them to this. Write your own contact information, encourage the visitors of the group to leave their phones, e-mail addresses. Direct users to the pages of your site.
Communicate
Publish new content and try to promote it. Make reposts. Actively participate in the discussions of the group. Ask the experts to evaluate the created content. Answer questions, encourage users to actively communicate.
Evaluate the results of promotion
Track the number of subscribers, likes, from social networks. See how the promotion has affected your sales.
Once every six months, it is recommended to determine the effectiveness of the chosen promotion strategy. Based on the results of the assessment, it is possible to adjust the existing strategy. Consider the features of your product and the audience's requests.
Decide on the strategy
To do this, answer a few questions:
What goals do you want to achieve? Set specific goals. Let's say, increase the number of transitions from social networks to the site.
Who is your target audience?
What information does your customer need?
In which social networks is your target audience?
At what time do users go to social networks?
Choose the tactics of communication
It is important to decide who will leave notes, respond to user comments. Identify the responsible person for communicating with people in social networks. Think about how you would like to present your brand visually on social networks.
Create content
Posts should be interesting and attractive. Stimulate group members to create content, comment on entries.
Optimize your content
Use photos, they attract users. Create catchy headlines. Make sure that the content is readable. Encourage users to act.
Plan the conversion of users
Laiki and comments alone will not bring profit. In order for users of social networks to become clients, you need to stimulate them to this. Write your own contact information, encourage the visitors of the group to leave their phones, e-mail addresses. Direct users to the pages of your site.
Communicate
Publish new content and try to promote it. Make reposts. Actively participate in the discussions of the group. Ask the experts to evaluate the created content. Answer questions, encourage users to actively communicate.
Evaluate the results of promotion
Track the number of subscribers, likes, from social networks. See how the promotion has affected your sales.
Once every six months, it is recommended to determine the effectiveness of the chosen promotion strategy. Based on the results of the assessment, it is possible to adjust the existing strategy. Consider the features of your product and the audience's requests.
The human mind is like a small fragile shell - and physically cannot accommodate the bottomless abyss of social networks.
Marketing and advertising in social networks without a clear plan, tactics, and strategies, from the advertising campaign, turn into chaotic spam. After all, if you do not have a strategy for promoting social networks with clearly defined goals, then, first of all, you will not be able to find out whether you get a return on your efforts in social media!
Here are a few simple steps to implementing your marketing strategy in social networks:
Step 0: What you need to start
Before you start developing a marketing strategy on social networks, you need to make sure that you have:
good website: Your site is the center of your online business and should look professional and demonstrate what you can offer your customers.
a clear business model, or an understanding of how you make money. This seems obvious, but many entrepreneurs work on an intuitive level and do not evaluate things like cost and how much money they can (and should) allocate for marketing and advertising.
optimized and well-designed pages in social networks: good examples of design can be found in the articles:
10 bright pages on Facebook
Advertising in Google Plus - a new way to design pages!
If all these elements are present, then you can start developing a marketing strategy
Step 1: Setting Goals
Let it sound like a phrase from the book "Marketing for Dummies", but any strategy begins with setting goals, and from this, you can not get away. For example, what do you want from your Facebook page? Sales are an obvious choice, but they can not always be achieved directly. So pay attention to the secondary goals that lead to sales growth, here are some of the possible ones:
Increase overall awareness of your business or products. This goal can be a little difficult to measure, as an option you can monitor the increase in the number of "layers" of your page. Set specific, and most importantly achievable goals (for example, 300 new "Likers" in the next 3 months).
Creating a community of loyal consumers. Pareto law works more or less in any field, and it can be argued that 20% of loyal customers will generate 80% of your sales. To measure this indicator, see how many people are discussing your page, how many people are "larking" and discussing individual posts - these are not indifferent people and are your loyal consumers.
Strengthening of authority and demonstration of professionalism. Social networks are a great place to showcase your past achievements, your deep expertise and prove the uniqueness of your company.
Identify people who may be interested in your product or service. You can distribute samples of products free of charge to subscribers, you can give a discount coupon for new "Likers" or hold a competition, with prizes from your products. So you will have a base of people who are interested in your product or service.
Marketing and advertising in social networks without a clear plan, tactics, and strategies, from the advertising campaign, turn into chaotic spam. After all, if you do not have a strategy for promoting social networks with clearly defined goals, then, first of all, you will not be able to find out whether you get a return on your efforts in social media!
Here are a few simple steps to implementing your marketing strategy in social networks:
Step 0: What you need to start
Before you start developing a marketing strategy on social networks, you need to make sure that you have:
good website: Your site is the center of your online business and should look professional and demonstrate what you can offer your customers.
a clear business model, or an understanding of how you make money. This seems obvious, but many entrepreneurs work on an intuitive level and do not evaluate things like cost and how much money they can (and should) allocate for marketing and advertising.
optimized and well-designed pages in social networks: good examples of design can be found in the articles:
10 bright pages on Facebook
Advertising in Google Plus - a new way to design pages!
If all these elements are present, then you can start developing a marketing strategy
Step 1: Setting Goals
Let it sound like a phrase from the book "Marketing for Dummies", but any strategy begins with setting goals, and from this, you can not get away. For example, what do you want from your Facebook page? Sales are an obvious choice, but they can not always be achieved directly. So pay attention to the secondary goals that lead to sales growth, here are some of the possible ones:
Increase overall awareness of your business or products. This goal can be a little difficult to measure, as an option you can monitor the increase in the number of "layers" of your page. Set specific, and most importantly achievable goals (for example, 300 new "Likers" in the next 3 months).
Creating a community of loyal consumers. Pareto law works more or less in any field, and it can be argued that 20% of loyal customers will generate 80% of your sales. To measure this indicator, see how many people are discussing your page, how many people are "larking" and discussing individual posts - these are not indifferent people and are your loyal consumers.
Strengthening of authority and demonstration of professionalism. Social networks are a great place to showcase your past achievements, your deep expertise and prove the uniqueness of your company.
Identify people who may be interested in your product or service. You can distribute samples of products free of charge to subscribers, you can give a discount coupon for new "Likers" or hold a competition, with prizes from your products. So you will have a base of people who are interested in your product or service.
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