Welcome to my “Improve social media engagement.”
The purpose of the social media communication activity diagnosis is to build a friendly relationship in the online conversation space and to lay the basis for the distribution of the company's brand story. Focusing on the points discovered through dialogue diagnostic activities, companies can plan new social media campaigns and improve their communication activities.
Three Types of Social Media Communication Diagnosis.
Companies that have tried to deliver their products, brands and corporate information via social media usually need to diagnose the activities of social media communications at three points in time.https://www.blogger.com
1. Initial Corporate Social Media Action Plan Diagnosis: As part of the initial social media activity planning process, companies should diagnose their associated online conversation space. Develop a conversation index through social media communication activity diagnostic partners, identify the most talked-about business keywords and phrases, customer experience stories related to their products and services, and check their competitors' activities.
2. Diagnosis for a one-year activity review: The social media communications team, together with the marketing team, should understand how their marketing activities have been reflected in the social web over the past year and why they have been so reflected. Analyze the key opinions of online brand evangelists and brand attackers, and identify the types of conversation topics that have been made. The most important thing is to review meaningful insights by reviewing past social media communication activities and identify the implications of the changes led by key marketing activities.
3. Diagnosis for continuous monitoring of social media conversations every day: Strictly speaking, social media monitoring activities are not a diagnostic area, but they are important and necessary activities to keep an eye on your brand. Continuous monitoring activities enable us to respond appropriately to the conversations that are taking place in the real-time web era in which our customers participate, thereby leading to a positive change in perception. An example is the proactive response process for crisis situations that may occur during the weekend.
There are not many companies that diagnose their social media communications activities and derive direction and strategies. For more effective progress, three things companies should keep in mind are:
Keep an eye on effective social media communication diagnosis.
First, diagnosis is unnecessary in the blank space of information. It is not meant to diagnose social media communication activities for newly launched brands. This is because there is not a lot of analysis target and conversation amount. In such a situation, it is even more meaningful to launch similar products, to list up the business stakeholders of competitors who have developed social media communication activities, and to discover relevant keywords and phrases.
Share the listed keywords with the main teams in the company and discuss with them what they want to gain from the diagnostic work. The insights gained through the related diagnostic activities can be continuously reflected in the social media marketing activities of newly launched brands.
Second, we need to look for a social media monitoring company to be involved in the long term. Once you have found a partner that understands your business, you should check to see which channels in the social media are diagnosed. Big data analysis has emerged as an important keyword in the communications industry, and there are a number of companies that are able to monitor social media and analyze conversations. It is a good idea to select specialized companies who have experience in the industry in which the brand they want to analyze, and to pursue long-term cooperation.
Third, internal personnel and budget should be appropriately arranged. It's hard to expect social media monitoring partners to understand the nuances of every conversation topic discussed in the industry.
Therefore, internal experts or external communication partners with some industry experience should be constantly interpreted and reflected in corporate social media communication activities. Appropriate consensus on this part is also necessary, as budgets can vary depending on the scope of services required.
Companies that have tried to deliver their products, brands and corporate information via social media usually need to diagnose the activities of social media communications at three points in time.https://www.blogger.com
1. Initial Corporate Social Media Action Plan Diagnosis: As part of the initial social media activity planning process, companies should diagnose their associated online conversation space. Develop a conversation index through social media communication activity diagnostic partners, identify the most talked-about business keywords and phrases, customer experience stories related to their products and services, and check their competitors' activities.
2. Diagnosis for a one-year activity review: The social media communications team, together with the marketing team, should understand how their marketing activities have been reflected in the social web over the past year and why they have been so reflected. Analyze the key opinions of online brand evangelists and brand attackers, and identify the types of conversation topics that have been made. The most important thing is to review meaningful insights by reviewing past social media communication activities and identify the implications of the changes led by key marketing activities.
3. Diagnosis for continuous monitoring of social media conversations every day: Strictly speaking, social media monitoring activities are not a diagnostic area, but they are important and necessary activities to keep an eye on your brand. Continuous monitoring activities enable us to respond appropriately to the conversations that are taking place in the real-time web era in which our customers participate, thereby leading to a positive change in perception. An example is the proactive response process for crisis situations that may occur during the weekend.
There are not many companies that diagnose their social media communications activities and derive direction and strategies. For more effective progress, three things companies should keep in mind are:
Keep an eye on effective social media communication diagnosis.
First, diagnosis is unnecessary in the blank space of information. It is not meant to diagnose social media communication activities for newly launched brands. This is because there is not a lot of analysis target and conversation amount. In such a situation, it is even more meaningful to launch similar products, to list up the business stakeholders of competitors who have developed social media communication activities, and to discover relevant keywords and phrases.
Share the listed keywords with the main teams in the company and discuss with them what they want to gain from the diagnostic work. The insights gained through the related diagnostic activities can be continuously reflected in the social media marketing activities of newly launched brands.
Second, we need to look for a social media monitoring company to be involved in the long term. Once you have found a partner that understands your business, you should check to see which channels in the social media are diagnosed. Big data analysis has emerged as an important keyword in the communications industry, and there are a number of companies that are able to monitor social media and analyze conversations. It is a good idea to select specialized companies who have experience in the industry in which the brand they want to analyze, and to pursue long-term cooperation.
Third, internal personnel and budget should be appropriately arranged. It's hard to expect social media monitoring partners to understand the nuances of every conversation topic discussed in the industry.
Therefore, internal experts or external communication partners with some industry experience should be constantly interpreted and reflected in corporate social media communication activities. Appropriate consensus on this part is also necessary, as budgets can vary depending on the scope of services required.
Diagnosis direction based on whether or not social media channels are operated.
The diagnosis of social media communication can be carried out somewhat differently depending on the diagnostic target, the presence of channels, the type of industry, competitor activity, and channel characteristics. Major checklists and important items according to the existence of social media channels are as follows.
A company that runs social media channels.
· Are brand images delivered uniformly for each channel? Are the same company logo and company description phrases being used? Do employees use the same company name and description?
· If you have Twitter and Facebook channels, does your company push messages through each channel? Or is it constantly creating dialogue? Are the questions and claims left on Twitter, Facebook, and blogs appropriate? Does it reflect personality in content sharing?
· Facebook insights check that the relevant page posts a high post view, but the feedback volume is weak, what kind of content over the past month has led to the most comments, Facebook "likes" You need to make sure that you have the highest interaction.
· How much content is updated on a per-channel basis? The amount of content that is updated appropriately may vary from platform to platform, and decision on the most appropriate number of times is required.
How many interactions are being done for each posted content? How many blog comments / Facebook likes / Twitter mentions or retorts (RT) activities are conducted by networked fans, followers, and blog visitors? It's important to understand what kind of content you need to share in order to drive people's feedback and interaction.
· If a company is large and consists of a number of business units or franchise businesses, it is important that these members decide whether to create their own profile on social networks. If so, you need to analyze the similarities and differentiation of these companies' social media profiles. Proposals on how to connect these issues with corporate and brand identity are critical to the diagnosis.
· To check the presence of an online presence of a given company, do not analyze all of the social networks and conduct an individual section diagnosis according to each social network. Sub-sections should include what platform elements were reviewed, what interests them, and suggestions for improving the company's social media communication efforts and presence.
· The important parts that you want to emphasize must be shared internally through screenshots. It will help business executives understand the information more easily through visuals.
· What do people say about corporate social network channels? Is related content positive? Is it neutral or negative? If the budget is available, you should get help from social dialogue analysts.
A company that does not have a social media channel.
· It is similar to the above, but it should be understood from the main social media channels whether there is content produced by the relevant enterprise-related users. For companies that are not active in social media conversations, I am often surprised that there are already many online conversations about their companies, products, and services.
· Do you check if your employees and affiliated business units are running social media channels? What kind of platforms do they work on? Are there any inaccurate or offensive content in the shared information?
· What are the competitors doing online? Does it show a strong presence? Or is it a rudimentary activity? This is very important for companies to get ideas about the opportunities and challenges they need to get a social media presence. Competitors' online activities based on social media are the most important part of the diagnosis.
· What social network is right for your company? Of course, initially, you may think that Twitter and Facebook are necessary, but through the initial diagnostic research, the relevant social network service is not suitable for the company, and the blog launching which is the content hub may be the priority.
The diagnosis of social media communication can be carried out somewhat differently depending on the diagnostic target, the presence of channels, the type of industry, competitor activity, and channel characteristics. Major checklists and important items according to the existence of social media channels are as follows.
A company that runs social media channels.
· Are brand images delivered uniformly for each channel? Are the same company logo and company description phrases being used? Do employees use the same company name and description?
· If you have Twitter and Facebook channels, does your company push messages through each channel? Or is it constantly creating dialogue? Are the questions and claims left on Twitter, Facebook, and blogs appropriate? Does it reflect personality in content sharing?
· Facebook insights check that the relevant page posts a high post view, but the feedback volume is weak, what kind of content over the past month has led to the most comments, Facebook "likes" You need to make sure that you have the highest interaction.
· How much content is updated on a per-channel basis? The amount of content that is updated appropriately may vary from platform to platform, and decision on the most appropriate number of times is required.
How many interactions are being done for each posted content? How many blog comments / Facebook likes / Twitter mentions or retorts (RT) activities are conducted by networked fans, followers, and blog visitors? It's important to understand what kind of content you need to share in order to drive people's feedback and interaction.
· If a company is large and consists of a number of business units or franchise businesses, it is important that these members decide whether to create their own profile on social networks. If so, you need to analyze the similarities and differentiation of these companies' social media profiles. Proposals on how to connect these issues with corporate and brand identity are critical to the diagnosis.
· To check the presence of an online presence of a given company, do not analyze all of the social networks and conduct an individual section diagnosis according to each social network. Sub-sections should include what platform elements were reviewed, what interests them, and suggestions for improving the company's social media communication efforts and presence.
· The important parts that you want to emphasize must be shared internally through screenshots. It will help business executives understand the information more easily through visuals.
· What do people say about corporate social network channels? Is related content positive? Is it neutral or negative? If the budget is available, you should get help from social dialogue analysts.
A company that does not have a social media channel.
· It is similar to the above, but it should be understood from the main social media channels whether there is content produced by the relevant enterprise-related users. For companies that are not active in social media conversations, I am often surprised that there are already many online conversations about their companies, products, and services.
· Do you check if your employees and affiliated business units are running social media channels? What kind of platforms do they work on? Are there any inaccurate or offensive content in the shared information?
· What are the competitors doing online? Does it show a strong presence? Or is it a rudimentary activity? This is very important for companies to get ideas about the opportunities and challenges they need to get a social media presence. Competitors' online activities based on social media are the most important part of the diagnosis.
· What social network is right for your company? Of course, initially, you may think that Twitter and Facebook are necessary, but through the initial diagnostic research, the relevant social network service is not suitable for the company, and the blog launching which is the content hub may be the priority.
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