Social media marketing firm

Welcome to my “Social media marketing firm.”

Social marketing strategy in 2014, why is it Reed Media?

The ultimate goal of companies investing in social media marketing is to promote brand awareness and user loyalty. Therefore, it becomes most important that the user's evaluation of the social network and the word-of-mouth media become the main axis. Under media is a channel for users who are associated with a certain brand to directly inform the brand. For example, on Facebook, people start seeing the content of a brand, starting to use it as a way for users to comment, recommend, share, and "like".https://www.blogger.com

This report, published by Wildfire, shows how companies can maximize the benefits of Reed Media by using a variety of Facebook campaigns. Particularly noteworthy is that campaigns with the highest participation rates do not necessarily guarantee a high share rate. Campaigns with the highest participation rate were coupon events, presentations, and lottery events. On the other hand, campaigns with a high share rate, which is helpful to the media that are represented by word of mouth, were in the order of preference survey, quiz, and common sense quiz.

So what kind of strategy do you need to get two rabbits at the same time through participation in participation and sharing? Here are five ways Wildfire suggests:

1. Carry out a unique campaign.

You should implement a campaign that can clearly show style, personality, and brand characteristics. Compared to the simple sharing of photo contests and prize draw events, the rate of sharing their scores or results through preference surveys or quiz shows was three times higher than the former. It is fundamental to understand the types of campaigns and characteristics of users and to proceed.

2. Always think in terms of the user.

Before sharing a particular piece of content, users consider their posting to be content that would benefit both friends and social network users without being "spam." For example, if a user asks, "What is your favorite engagement ring style?", You might be tempted to share it with friends and family who are not interested in marriage, will be.

3. Encourage sharing in a creative way.

The user now does not simply press the 'Share' button. Developing exciting games, encouraging user participation and sharing, and giving an advantage is a way to attract new customers.

4. Apply criteria to your goals

Before setting and implementing a campaign strategy, you need to be clear about your goals. It is necessary to first determine whether the purpose of the campaign is the height of participation rate or the height of the media, and then select the strategy based on the appropriate criteria and indicators. As mentioned earlier, if you want to create a campaign with a high participation rate, you have to go through one of the coupon, promotion or lottery events.

5. Combine different campaigns and channels.

The participation rate, the sharing rate, the use of the word media was low. Therefore, it is a good idea to prepare a combination of various campaigns and channels that will keep users interested in your brand consistently. In addition to paying attention to under-media, it is necessary to continue to attract and analyze other activities and interests of users through fade media such as advertisements.

"WildFire's report shows how to use social media," said Park Joon-Seok, CEO of Wildwood Interactive Inc., an official partner of Google's WildFire, which introduced the report in Korea. "We need to maximize the opportunity for media outlets based on fade media."

Redwood Interactive has posted five of its media best practices on Redwood Interactive Facebook along with the original text of our partner, Google Wildfire.

Triple Media is a combination of Paid Media, Owned Media and Earned Media, which mixes these three channels appropriately in consideration of the characteristics of their brand.

Fade media is a purchasable media channel that media companies pay for media, and they are newspapers, broadcasts, and online advertisements. OnMedia is the most well-known official website of the company's own media, its Facebook page, and Twitter account. The more media there is, the greater the opportunity to expand its influence online. Under media is an evaluation medium through which a third party generates information on its own, which is referred to as an 'online' mouth. If it is the basic basis for the opportunity to raise the influence of the company, the media is the power to continuously create and expand new information in it.

The biggest difference between Under media and Fade Media and Onmedia is that you can not buy a channel directly with money, but you can create an opportunity for your brand to become an active marketing channel. As a result of the research, it was found that the user of social media marketing increased the user participation rate by more than 12%.

Han Dae Hee (Han Han): Hello, this is Han Dae Hee. I started my career as a brand researcher when I got my master's degree in advertising and communication and launched 'olleh' at KT. Since then I have run a college lecture and a PR agency, and I have been running a digital solution team at a PR company called PAL One. In recent years, I have been looking for the next way through the head of the marketing department of TLX PASS. In a word, it's all about digital marketing.

Lee: What did you do at work?

Han: In the past, when we talked about what we do at work, we have events and marketing programs that can earn 2 million won for a million won in advertising costs. By sending out 100 ad copies at the same time, we can redistribute the most efficient in-house budget, or collaborate with big brands for brand halo. We also plan product development together. I think I'm doing something (...)

Lee: What is your digital marketing?

A: Usually marketing is all the same. Plan a program and advertise through a lab agency or obtain a performance marketer and get ready to run. After the hard work and the ad go out, there is only one thing left.

In short, digital marketing can be said to be a more predictable prayer than just praying. For example, KPIs vary by brand, budget size, market conditions, and size of the competition. Discuss which KPIs you want to set as a goal, and then review what programs are effective in achieving those goals. Finally, I will configure what the next step KPI will be. If you focus only on the current stage, you will miss the next step.

2. The Power of Digital Marketing: Measure, Analyze and Try

Lee: Could you elaborate on that?

Han: You can save money by spending money, but if you aim for sales from scratch, there is nothing you can do. Ultimately, even if you are aiming for sales, you need to set different goals in stages. I need a series of steps. So I think I need digital marketing. Why do you need to run a social channel, why you need an A / B test, why you should spend a lot of money on Facebook, run YouTube or run Facebook ... Making the right decision is the key to digital marketing.

Lee: Well ... Is not it the only decision maker that can be at the top?

A: In start-ups, developers do it. It's called Growth Hacker. I can do it without spending money. Large companies will be worried about the marketing department, but the agency cannot survive without worrying about it.

Lee: How is it different from existing marketing?

A: In traditional advertising and marketing, KPIs soon became awareness and preference. Now, advertising does not pay for recognition and preference alone. I want to see the effect of my money in measurable form. From there, digital media works. The effects of digital media are proven numerically. It is difficult to connect different numbers according to the steps, but most of the effects are measurable anyways.

Let's take a concrete example. When I run a 10-million won bus commercial for a month, it's hard to see how many people are searching for my service and subscribing and paying for it. But if you run Facebook ads with the same money, you can measure. The KPIs of both of them will definitely be different. But that's what I think about. Nevertheless, why do you want to advertise 'Yogi yo' or 'Delivery Tong' by bus? Under what circumstances does the bus ad run? Decisions can be different depending on goals.

Perhaps it is because I have experience of high awareness-related coverage when offline marketing is cross-media rather than online advertising. More specifically, the market for delivery apps is now on a triple-play basis. There is no one who does not know the 'Yumi' or 'Delivery'. From now on, it is TOM (Top of Mind) fight. The more visible a brand is, the more likely it is to win. Online coverage alone is not enough. But when you see a better creative, you find a formula that increases your share of the competition.

Mark Zuckerberg says he does not force sales data to designers or developers. There is a formula that says that it is not related to sales if you peck at them. The formula varies from service to service. The experience of others' success cannot be used by us.

That 's the end of it. I do not know how to do it, but I do. Take the O2O market as an example, there is something short and long from initial to purchase. As a result, marketing programs are changing to different levels.

Let's compare Yi Min and Ya Nol. There is a big difference. The process is very short as 'I am hungry → searching → ordering'. However, Yeoliza says, "I think about going to play → plan from a month ago → waiting for an event → payment → I am satisfied". It is a long-term from the recognition to the purchase experience. So there's a huge difference in marketing programs. I have to look at everything from installation to app installation/subscription, purchase decision, satisfaction after purchase. Let's play at a much more complicated stage. Decision factors are different.

Han: Gross hacking has a lot of good examples. For example, when I was expanding the dropbox market, I did not pay ads, but I wanted to put only one phrase that was recommended when sending mail. But with this, the user has been enlarged and it can be called Gross Hack. Gross hacking can be used in all areas. The difficult thing is to find your own formula. It gets harder and harder, I'm looking for that formula.

Lee: There seems to be a side that I feel more like when the media is fragmented.

Han: Marketing is a complex world. There is a lot of media, too, and it has the same feeling as spring and autumn. All the media are saying, 'Our media is the best, if you spend money, your sales will go up.' In the "Google think2017" event, "YouTube advertising leads to sales." But the numbers were not great.

Nowadays, 5 ~ 6 seconds bumper advertisement is also famous for Bae Min. He also makes content that emphasizes seizure while frying chicken. I am moving toward a clear purpose of making payments. Maybe in the first half of this year, I would go to the bumper advertising side.

Lee: Is it because of your friend?

Han: Even before Baxter, there were many bumpers, but YouTube is doing a lot of sales to big advertisers. But I wonder if the formula will go to anyone. And he writes a six-second commercial in media like movies. I'll be offline too. Whether or not it works depends on your step-by-step goals and strategies.

In TLX, the six-month 78-pass 300,000 won is the best. There are 30 items in it, and yoga is the best. Yoga / Pilates has a high rate of closure, and my teacher and my sum are important items to worry about. TLX can offset this risk because it can experience it. Since market share is important, I focused on sales instead of CAC. The return on ad spending (ROAS) was 100%. It was my goal to bring 200 million to 200 million.

Lee: I've seen a lot of lead rates, but I've seen a lot of buy-to-buy conversions.

A: It makes sense if the GDN can raise the same number of days within a 29-day period to 7 days, even if the conversion rate is now the same. It's very important to be able to set up a strategy to send a push on the 29th or give it a coupon within 7 days, even if the conversion rate is the same.

Lee: Do you have a solution to use in practice?

A: I see a lot. First, let's look at Adbrix. But there are many disadvantages. For example, someone who deletes and re-installs is not counted, but if you pay for it, the person who deletes and re-installs gets a count, and then a leak occurs. Apple and Android go to the developer site and check that there is a different standard time. Big ... There is no limit.

Internally, I look at data related to LTV, sales. You can see many facts from the data. For example, do you feel that the viral that you write reviews and write manuscripts is very old-fashioned now? But even if I use only one blogger, the ROAS increases to 3,000%. I can find such a formula. It's funny.

Lee: I want to hear stories about numbers related to marketing. But when I went to the lecture, I talked a lot about branding examples.

Han: We can talk about performance to brands. Why are customary consumer goods such as Nongshim and Red Bull running Facebook? I think Nongshim brand marketers are doing well. The most important thing about habitable consumer goods is to expose them in a timely manner. Let's talk about it with a more traditional advertising theory. 3 Exposure Theory tells you that you have to expose it at least 3 times before you can buy it. So what do you do to expose the brand of onion ring to me?

The Red Bull case can be the answer for him. When the rubber duck came to Seokchon Lake, the wind of the rubber duck fell out, and the face of the lean on the lake was exhausted. Then I put a red light on the photo and wrote it up with "I give it to you, rubber duck". It's fun.

There is a formula in my habit-like product that shows my product once more and it's fun to show it as sales. That's much quicker and more meaningful than a three-month decision to prepare, bide and expose TBC. You can check and solve your formula through Facebook.