Social media

Welcome to my “Social media.”

Social media (social media, social networking services - social media, network communication services) is a kind of mass communication through the Internet. Has a number of significant differences from traditional species.https://www.blogger.com

Social forms of communication through the Internet represent a historically new type of communication. Here the message content producers enter into relations with the users of these messages, which themselves are involved in its further production, when each reader/subscriber of the blog can perform the functions of the author, acting as a commentator, reporter,

 photojournalist and/or editor of the service [the source is not 1853 days specified]:

Speech, in essence, is about an initial stage of planetary significant actions carried out through a rapidly developing set of electronic communication technologies, which already now allow billions of people to communicate with the speed of electricity to achieve various goals. Participants in electronic communication can share their knowledge, experience, opinions, news, videos, photos, music, links to websites, etc., establish and develop contacts.

Andreas Kaplan and Michael Haenlein define social media as "a group of Internet applications on one or another ideological and technological basis of Web 2.0, allowing participants in social networks to create content in the process of exchange (User-generated content)".

At the same time, social media with their colossal management potential are regarded as a fundamentally new and very effective means of concentrating power, whose opposition to the action requires appropriate efforts.

According to some statements, unlike traditional mass media, relying on an institutionalized authority, social media appeal to the sense of belonging to a certain community.

Understanding the problems of electronic communication outside the traditional QMS involves taking into account the entire set of relationships that characterize social networks.

So, for example, according to Mike Murphy,

"Advertising agencies trying to conduct aggressive advertising campaigns on social portals simply do not understand what they are dealing with: users are extremely negative about this presence"

It does not take into account that the advertising agencies acting through the Internet are able to know its impact so effectively that it allows them to create powerful ways and methods of advertising through it.

Let's start with the definition, taken from the "Blogger's Dictionary": "Social media sites that build a community and a certain interaction around a certain type of content (text, video, photos). For example blogs, forums, social networks, wiki-projects.

In 2007, the American researcher B. Solis in his article "Defining social media" gives several definitions of social media, one of which is of some interest to us: "Social media, in its most general form, is the way people discover, read, and comment on the news, information and content. It is the fusion of the social component and high technologies that transform a monologue (from one to many) into a dialogue (many to many).

In McConnell's book The Content Epidemic. Marketing in social networks and the blogosphere "suggests understanding by social media" the community of people expressing thoughts online, as well as those who interact with them.

The following definition was published by one of the social media researchers J. Thornleigh: "Social media is an online communication in which the individual smoothly and flexibly changes his role, speaking as an audience, then as an author. For this, social software is used that allows anyone without special knowledge in the field of coding, post, comment, move, edit information and create communities around shared interests.