E marketing

Welcome to my “E-marketing”.

E-marketing

E-marketing is a marketing approach that uses the Internet to harness the power of computer communications, digital interactive media, and modern communications technologies to achieve marketing goals. Insiders believe that the characteristics of e-marketing are completely customer-focused, interactive, targeted and strong customer accuracy, unique advantages of space-time, spread a wide range, you can do all-round display, with the traditional marketing Unparalleled advantage.https://www.blogger.com

The ultimate goal of marketing, in the final analysis, is to enhance performance, make money for the enterprise. In addition to the above-mentioned Marketing and Management two points for the enterprise to bring the most real customer and sales, EMS is still a good economist. From the combination of e-commerce and marketing, EMS has saved businesses a significant amount of money, including significant system costs, development costs, human resources, advertising costs and more. By selling and buying the EMS system, enterprises can reduce their previous one-time investment and minimize the costs. In addition, EMS through the electronic way to do marketing, but also greatly enhance the promotion efficiency of enterprises, efficiency is money, efficiency is performance.

Steps / e-marketing editor

The first step is to move your business completely and quickly to the internet. Enterprises in the establishment of their own network marketing programs, we must first consider their own websites is a marketing site.

The second step is to promote and maintain your corporate website through a variety of online marketing tools and methods. Any outreach and promotion we make on the Internet must center on the corporate website.

The third step is website traffic monitoring and management. Usually, we use traffic monitoring and analysis system and online customer service system to achieve. Marketing website needs a set of functions of online customer service system, in order to help us from time to time will be initiated to discuss timely and effective flow (potential customers or potential customers) into online sales.

Specific steps are as follows:

Marketing programs develop ideas

1, network marketing strategic planning: the overall goals and strategic plan;

2, network marketing plan:

①. Network marketing goals;

②. Enterprises to implement the content and methods of network marketing;

③. Enterprise web design framework;

④. Internet marketing implementation plan;

⑤. Internet marketing should pay attention to the problem

Today's Internet marketing tools

1, yellow pages landing: a short period of time your company information will be added to thousands of business information website company's database, so that your potential customers more easily through the network to find your company's relevant information.

2, product promotion: Members of the user can set a good variety of corporate products, including product sample pictures, quickly released to thousands of B2B platform product library, to achieve the image of product promotion.

3, business release: quickly publish each of the different companies to thousands of business categories corresponding to the B2B platform and industry websites, to assist member users to achieve overwhelming business opportunities publicity.

Internet Sales Strategy

New network marketing, marketing strategies in the following ways:

1, online discount promotions

Discounts are also known as discounts, discounts are currently the most commonly used online promotions. As online sales of goods can not give a comprehensive and intuitive impression, nor trial and touch and other reasons, coupled with the complexity of delivery costs and payment methods, resulting in decreased enthusiasm for online shopping and ordering. At present, most online sales of goods have different levels of price discount.

2, online gifts promotions

At present, there is not much application of gift promotion on the Internet. Under normal circumstances, better promotion effect can be achieved by using gift promotion under new product launch trial, product update, counter competition brand and opening up the new market. Enhance brand awareness and website popularity; encourage people to visit the website frequently for more favorable information, and analyze and analyze the marketing effect and the reaction of the product according to the enthusiasm of consumers for obtaining the added product.

3, online lottery promotions

Lottery promotion is the most popular way to promote the site. Lottery promotion is based on one or more people to get more than the cost of activities to participate in the prizes as promotional goods or services, online lottery activities are mainly attached to the survey, product sales, celebrations, promotion of an event. Consumers or visitors get lucky draws by completing questionnaires, registering, buying products, or participating in online activities.

4, points promotions

Integral promotions in the network than traditional marketing methods to be simple and easy to operate. Online integration activities are easy to program and database, etc., and the results of a high degree of credibility, the operation is relatively simple. Credits can increase the number of Internet users visit the site and participate in an activity; can increase the loyalty of users on the site; can enhance the visibility of the activities.

5, search engine marketing: According to CNNIC "2007 China search engine market research report" shows that 44.71% of Internet users often use (multiple uses per day) search engine, once a day using search engine users accounted for 17.2%, that is Up to 69.4% of users use search engines daily, meaning more than half of Internet users have begun to rely on the use of search engines.

Internet marketing planning

For different products and markets in the network marketing activities before the product must be on the market and the effect of an advanced prediction, the emergence of market research, network with the network under a variety of promotional activities, constitute the entire marketing links. The following are the network SEO For the business network marketing work before the most important two points: Once conducted Internet marketing, but the rapid development of the network and update faster, at the same time, the existing network marketing mechanisms have been unable to meet the public tastes, multiple Aspects have been affected. Zhong Yee promotion Liu Yu said that negative news products directly affect the product in the market by the extent of the promotion of network marketing links too crowded lead to products cannot get the trust of consumers. And all these kinds of network marketing activities that have ever been implemented will be eliminated and new programs will be needed to improve the existing programs. This is what we call the improved premise of network marketing planning.

For improved network marketing planning, focusing on the original constraints on the basis of considerations, not only to keep up with the pace of the Internet market but also need to peer adversary in the network marketing to take a variety of ways. For a company in the development process of the problems encountered, must be combined with the network market, network and market development in order to share in the network marketplace.

Enterprise Internet marketing plan: 5w2h law: 5 w is: what program to solve the problem? After the implementation of the program to achieve what kind of goal? For the enterprise to create much value. Who is responsible for creativity and preparation? Who is the chief executive? Who is responsible for the implementation of each part? where: the problem for product promotion where? When to implement marketing programs to be involved when? unit? why: Why do we propose such a plan? Why do you want to do this? when: how time is arranged? How long does it take for a marketing program to execute? 2 h means: how the series of activities to operate? How to deal with the new problems encountered in the operation? how much: How much money is needed in the program? How much manpower? This is like fighting, to be careful. Know thyself, the side is known yourself! If you can read the above said, then no matter under what circumstances can write a preliminary network marketing plan.

Related errors

SME network marketing there are four errors. With the full penetration of the network into business operations and personal life, online marketing is gradually being recognized and adopted by more and more enterprises. However, since internet marketing is a new type of marketing tool, many misunderstandings inevitably arise in the process of implementation. As a result, the effect of input and output is always failing to meet the hope of those enterprises that are full of confidence and hope. More or less affected the development of Internet marketing, the most promising marketing tool in the 21st century.

The first misunderstanding - "build a website to help businesses make money." This sentence itself is no problem, wrong is wrong most people in the phrase understood as "a website will certainly be able to make money." In fact, companies build Web sites, only representatives out of the network to carry out the first step in marketing. With the website, there is a window for displaying products and displaying services through the Internet.

The second misunderstanding - "online advertising is network marketing." Advertising ads on the Web site, but the network marketing network marketing is a way, just the tip of the iceberg of the network marketing system. Successful online marketing is more than just one or two online promotions, but a new sales system that integrates brand planning, advertising design, web technology, sales management, and marketing. There should be a complete and detailed planning, coupled with accurate and effective implementation, to be able to get the desired effect.

The third misunderstanding - "SMEs do not have the strength to do Internet marketing." On the contrary, SMEs have full strength to do Internet marketing, the lack of only awareness. Internet marketing relative to the traditional means of publicity, the lowest price, is suitable for small and medium enterprises to adopt. Liu Yu: In the vast sea of ?? how to build your brand, so that more people understand your products and services, this is the network marketing really want to solve the core issues.

The fourth misunderstanding - "Internet marketing is online sales." Online sales are the result of the development of online marketing to a certain stage. Internet marketing is a basic activity for the purpose of online sales. However, online marketing itself does not mean online sales. For the difference between the two, refer specifically to the following discussion of the difference between online marketing and e-commerce.

Tips / e-marketing editor

The realization of the function of network marketing needs to be through one or more kinds of network marketing tools. Commonly used methods of network marketing include, in addition to search engine registration, keyword search, online advertising, TMTW pay-per-view advertising, exchange of links, information dissemination, integration Marketing, mailing lists, licensed E-mail marketing, personalized marketing, affiliate marketing, viral marketing and more. Here are some commonly used Internet marketing methods and effects.

1. Exchange link:

Exchange links or reciprocal links, is a simple form of cooperation between sites with some complementary advantages, namely placing the LOGO or website name of the other party's website on each other's website and setting the hyperlink of the other party's website so that the user can obtain the website from the cooperation website Discover your own website, to promote each other's purpose. The role of exchange links mainly in several aspects: access to traffic, increase the impression when users browse, increase the rankings in search engines, increase the credibility of the visitors through the recommendation of cooperation sites. More importantly, the significance of the exchange of links has been beyond whether it can increase the number of visitors, the direct effect is more important than the industry's awareness and recognition.

2. Online Advertising:

Almost all of the Internet marketing activities are related to the brand image. Among all the online marketing methods related to brand promotion, online advertising plays the most direct role. BANNER was once the mainstream (though not the only form) of online advertising. After 2001, a vigorous and innovative campaign was launched in the field of online advertising. New forms of advertisements were emerging. New advertisements, as a result of overcoming the standard banners Advertising banner carrying a limited amount of information, poor interaction and other weaknesses, so get a relatively high click rate.

3. Information release

Information release is not only the basic function of network marketing, but also a practical means of operation, not only through the Internet to browse a large number of commercial information, but also to publish their own information. The most important is the timely release of valuable information on their own website, in order to give full play to the site's features, such as new product information, promotions, and other promotional information.

4. Permit E-mail marketing:

Email marketing based on user license has obvious advantages over traditional promotion methods or unauthorized E-mail marketing. For example, it can reduce the nuisance of advertisement to users, increase the accuracy of potential customers' positioning, enhance the relationship with customers, and improve Brand loyalty and so on. The premise of E-mail marketing is to have potential users E-mail address, these addresses can be from the user, potential users of self-collected information, you can also take advantage of third-party potential user resources. For example, the domestic 51mymail, Topeng database marketing belongs to this category.

5. Mailing list:

E-mail list is actually a form of e-mail marketing, mailing list is also based on the principle of user permissions, the user voluntarily joined the free exit, slightly different is that E-mail marketing to send promotional messages directly to the user, and mailing list is through To provide users with valuable information, content in the message by adding the right amount of marketing information, so as to achieve the purpose of marketing. The main value of mailing list in four areas: as a promotional tool for the company's products or services to facilitate the exchange of users, access to sponsorship or sale of advertising space, billing information services. There are many manifestations of mailing lists, such as newsletters, various electronic publications, new product announcements, promotional offers, important event reminders and more.

6. Personalized Marketing:

The main contents of personalized marketing include: users customize their own information content of interest, choose your favorite form of web design, according to their own needs to set the way to receive information and accept time and so on. Personalized service has an obvious effect in improving customer relationship, cultivating customer loyalty and increasing online sales. According to research, in order to obtain certain personalized service, the user is willing to provide limited personal information when the personal information can be protected, This is the premise of personalized marketing assurance.

7. Membership marketing:

Affiliate marketing has proven to be an effective marketing tool for e-commerce websites. Many foreign online retailing websites have implemented affiliate programs that cover almost all industries. Affiliate marketing in China is still in the early stages of development, but it has been seen The e-commerce enterprises showed great interest and strong momentum of development.

8. Online Store:

Built on the e-commerce platform provided by third parties, the online store operated by a merchant is a relatively simple form of e-commerce, just as a store opening a store in a large shopping mall. In addition to the basic functions of online stores selling products directly through the Internet, online marketing is still an effective means of marketing. From the overall marketing strategy and customer perspective, the role of online store mainly in two aspects: on the one hand, online store for enterprises to expand online sales channels to provide a convenient condition; the other hand, built on the well-known e-commerce platform Of the online store to increase customer trust, from the functional point of view, do not have the e-commerce capabilities of the corporate website is an effective supplement to enhance the corporate image and directly increase sales with good results, especially the corporate website and online The combination of shops, the effect is more obvious.

9. Viral battalion:

Viral marketing is not really marketing the virus, but through the word-of-mouth publicity network, where information spreads and spreads like viruses and uses fast copy to thousands and millions of people. The classic example of viral marketing is. Almost all free e-mail providers now take a similar approach to promotion.

10. The emergence of call-paying and competitive advantage:

According to receive the number of customer effective telephone payment, English "PayPerCall", is a new advertising and billing model in Europe and the United States in recent years, to achieve planning without charge, show no charge, click no fee, only advertisers Received the customer after the effective call charges. In other words, pay for the call is a true pay-as-you-go model.