Social media sites

Welcome to my “Social media sites”.

The first social networking website SixDegrees.com appeared 15 years ago. Five years later, a site called Friendster.com was launched, causing a social networking boom in which the current MySpace and Facebook could exist.https://www.blogger.com

But before that, people used computers to communicate with doctors. Of course, it was quite different from the social networking we think of these days. Sometimes social networks were built on a single computer. People with different time zones would see a message left in the morning in the evening.

I decided to dig deeper into the era of computer-based social networking before the Internet. The term social networks have become a big deal in the last few years, but the origin of today's services has existed long before most people realize it.

American People / Link (1984)

American nation/linkage provide online messaging, email, live chat, and other services through a system similar to the nationwide national dial-up BBS network. In 1985, APL released an advertising flyer to introduce People / Link online dating services. It was an unconventional idea at the time. At the peak of popularity in the late 1980s, APL had about 5,000 members. This service was terminated in 1991.

Image: American People Link

Microsoft officially announced its acquisition of Yammer, a cloud-based enterprise social networking software, for $ 1.2 billion in cash.

Founded in 2008, Yamaker will continue to lead the current CEO, David Sachs, after the acquisition and join Microsoft's office division.

Enterprise social networking software allows you to use features such as Facebook and Twitter in your workplace for employee profiles, activity streams, discussion forums, microblogging, wikis, idea creation software, joint document sharing and editing, content tagging, and evaluation.

In recent years, productivity has been evaluated to be more efficient than e-mail or IM, and many are being introduced for ways to improve collaboration and communication among employees.

Jammer's competitors include Jive Software, NewsGator, and Socialtext. In addition to corporate social networking companies such as Yahoo, large software companies such as IBM, Oracle, Salesforce.com, and Cisco are also adding enterprise social networking capabilities to their collaboration suites and enterprise applications.

With the acquisition of YAMMER, Microsoft will be able to enhance its corporate social networking capabilities, which have been lagging behind its competitors in its communications and collaboration products, including Office, SharePoint, and Lync.

In this announcement, Microsoft did not specify how to integrate YAMAR's technology into its product line. Microsoft will continue to develop its own software, "and will continue to provide a" simple, innovative, platform-independent experience. " "Microsoft will also complement Microsoft's products such as SharePoint, Office 365, Dynamics and Skype through the acquisition of Yarmor," he said.

On the other hand, a rumor that Microsoft is going to take over Yarmor was blown up on June 14, when Bloomberg report said that Microsoft is in the process of negotiating for Yarmor for $ 1 billion in an unnamed source.

Yammer's software is currently in use by 5 million enterprise users and 85% of Fortune 500 companies are in use. Basically, it provides a free version and a three-tiered version. It has an investment of $ 142 million and has 300 employees.

The timing of the completion of acquisitions approved by the regulatory body is unknown.

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More organizations expect IDC to increase the demand for enterprise social software to improve communication between customers as well as collaboration and communication among employees.

IDC predicts that between 2011 and 2016, the combined annual growth rate for software spending, commonly referred to as enterprise social collaboration and enterprise social networking software, will climb to 42.4 percent. 

"We expect the major players in this market to continue to grow in the marketplace," said Michael Bousquet, who wrote the IDC report on enterprise social software this week. According to the report, companies spent $ 767.4 million in 2011 and $ 4.5 billion in 2016.

Enterprise communal software uses facial appearance such as Facebook and Twitter for work, including employee profiles, activities, blogs, forum discussions, wiki kisses, content tags, ratings, and reviews.

"Enterprise communal software is a vital tool for sharpening the possibility of workers and supporting decision making, and is an important tool for productivity improvement across the industry," said Post chat.

One of the growth drivers is pushing the ability to add social collaboration capabilities in other enterprise applications and employees to use external software similar to customer applications.

However, adoption may be delayed by several factors, including concerns about ROI, security, compliance and intellectual property protection, as well as IT departments that deploy and integrate software.

In another study entitled 'Worldwide Enterprise Social Software 2011 Market Share,' IDC selected their 2011 revenue-specific vendors. IBM is leading the market with $ 154.0 million, followed by Jive software ($ 65.3 million), Communities ($ 60 million), Telelyngs ($ 42.7 million), and social text ($ 34.5 million). The top ten vendors include Mzinga, Lithium, Yammer, NewsGator, and VMware.

With the increasing importance of software, Microsoft said last week that it will acquire Yahoo for $ 1 billion. Microsoft, which is a little behind in this area, can acquire Yami and improve the social capabilities of its collaborative product, SharePoint.

Google has officially said it is working on a workplace version of the Google + social networking site available to businesses. This version will support the lack of enterprise social components in Google Apps.

Large software companies such as Oracle and Salesforce.com, as well as professional vendors, will also add enterprise social capabilities to their enterprise application stack.