Make money online-vii

Welcome to my make money online-vii.

How to learn and test traffic to your site or someone else's - statistics, counters, and bounce rate

Hello, dear blog reciter KtoNaNovenkogo.ru. Nowadays I wish to talk about such an idea as traffic to the site. Perhaps the question of how to find and check occurs immediately after the start of the resource itself, and rightly so because traffic is everything (the higher it is, the more money you'll earn).

Although at some point the question may arise about the verification poses chalky not your project, and someone else, it would be quite logical, too, because it is always interesting how successful your competitor or colleague.

Today I will try to combine all the aspects related to the counting of visitors in a single article. We talk about the way to know and appreciate the traffic to your site, take a look at some statistical indicators should pay attention to, and which can be left without much attention, let's see how you can learn, or at least to estimate the popularity of another resource (the presence or absence of meters).

Well, actually, we know what are the ratings of sites in popularity and which counters can be used on the project.

Naturally, all of this together into one article would hardly have got me, but a lot of what I have listed above, and with regard to the counting of visitors, I was already quite detailed, including I will only have to put down the necessary links with a few comments on the subject. But something will have to be seen in this article. Actually, let's start.

Once you manage yourself to build a website or buy it from professionals, attendance becomes thus a factor for which you grind away like hell, do not sleep at night, trying to implement the idea of his self-promotion and advancement, or go along with the help of contextual advertising (placing ads in Yandex.Direct AdWords or Google), then tracking visitor statistics for you to become a vital occupation, allowing to know and test the effectiveness of your actions and investments.

The number of visitors (how many people come to the site and where they came), specifically its analysis of statistics - this feedback, which allows evaluating the correctness of your actions, aimed at the development of the project. However, search engines have a very significant momentum and this feedback will work is not in real time.

Sometimes you have taken action on the promotion and optimization will give a response in the analysis of visitor statistics of only a few weeks or even months. Nevertheless, attendance, or rather its increase, it is something for which we are working.

Since the early days of the blog KtoNaNovenkogo.ru I started to track his stats, while still paying attention to a number of other indicators of the success of the promotion - Tietz and Pr, site positions in the rankings, the number of subscribers to the RSS feed (Feedburner counter), the number of foldover on Twitter likes on Facebook and in Vkontakte, and more. Now I continue with the same enthusiasm only look at the attendance, for all the rest proved a minor and have little impact on the real popularity of the project.

Here, of course, we can say that the concept is relative. Yes, indeed, for commercial projects, selling goods or services, it is very important to increase traffic is the target audience, which is interested in the most goods and services (garbage traffic only will create additional load on the server and the illusions of the sponsors).

And that is the approach for the analysis of user statistics, understanding the sources of traffic, audience interest assessment materials or suggestions and will need to dive into the subject of what are the ways to learn and test traffic to the site, what kind of data you will be able to trace, etc. Even if your project is not commercial, the track poses chalk still necessary, but it is possible that this could be used for more than simple tools.

So, let's first look at how you can learn to check and see the statistics of site traffic. Well then, perhaps, there are several key ways:

    The most accurate way is to use a so-called server attendance statistics (usually analyze server logs). Most virtual hosting services offer this service, well, if your project is posted on a real or virtual server, then you yourself can install and activate the appropriate scripts, allowing to know, check out a detailed analysis and the approach of visitors to your site.

    The most popular software to work with the server statistics are:

AWStats - server log analyzer.

CNStats STD - modern system for collecting and analyzing attendance statistics

Nevertheless, the server statistics method, though a number of benefits compared with other methods of website traffic analysis, the results of their work will be available to you. Over time, learn to check the quantity and quality of your visitors want your potential advertisers who want, for example, to place banner ads. Yes, actually, even when taking your project in the Yandex Advertising Network, about which I wrote here, you need to provide a reference to the attendance statistics.

In many of the CMS, both paid and free, it is possible to track visitor statistics. If this opportunity is not built into most CMS, then surely find suitable third-party extensions to its inspection and analysis.

But as a rule, such methods collect statistics in the engines are not perfect (although, in the Bitrix it is even nothing), and again raises the question of access to statistics to potential advertisers, but they are at a penny will not believe what will count statistics of visits is available in your CMS.

The third, and the most commonly used way to know, check and to analyze traffic to the site, is, of course, the so-called counts and ratings based on them (they are called client statistics method). In fact, it is almost the same, and work counters and ratings on a fairly simple principle.

Their main advantage - is that they do not have any relation to your resource. Your task is using them only in their correct installation - implementing counter code at all, without exception, the pages of his life, because only in this case will be guaranteed at least some accuracy check attendance.

The code counter can be of an Html or fragment which simultaneously downloading your web pages will load on the server side (the owner of the system) image of the informer, or code of the counter may contain script, which again will be loaded from the outside.

The result is that if the user's browser loads any page of your site, it will be required to address this external to your server or to download a picture of the informer, or to download the script. Well, this is the external server simply counts the load (hence the name - traffic counters).

This is the main advantage of client statistics - absolutely not biased counting visits, but in case of problems with counter server will, firstly, make an error in counting, and secondly, can be a delay in loading the pages of your site (stick both ways).

Use the counters is quite simple and that is what they are bribed. Although not possessing the minimum skills to work with the site via a free FTP manager, which I wrote here and not knowing the basics of Html and CSS, this seems to be an easy task to install on-site traffic counters can suddenly become difficult or even intractable. I have tried to address this point in two articles that tell about installing traffic counters on Joomla and insert them into WordPress and SMF; maybe they will be useful to you.

Now let's go directly to a listing of some of the most popular counters and “troop sites in presence ".

    Rambler Top 100 - in fact, it is considered a directory, but the rating, ie it is only those resources can get that will place them on the counter. By itself, the Rambler search system already exists, but this directory is still live.

    As soon as you remove the hit counter, then you are never the same and kicked out of Rambler Top100. In the link, you will find an article about the registration in the catalog and receive the code. Well, as a reference to the description of the installation I quoted just above.
    Hotlog - another ranking, for participation in which you will need to install the counter. How to work with them is given at the end of the article, which I mentioned in the previous paragraph.
    Layvinternet - the most popular in the runway to learn and test traffic to the site. Saying there is nothing special, especially because the link you will find a detailed article to obtain the code and work with statistics. In general, for most non-commercial projects (where there is no need to track conversions) will be one of it’s more than enough.
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