Make money online-viii

 Welcome to my make money online-vii.

Now let's complete system for recording and analyzing traffic.

    Yandex Counter metric - an appetizer, I left the true monsters that will not only allow to know and check the attendance, but also allow you to shape your goals and track their achievement. In general, it is, of course, not the usual counters and full analytics system. Although Yandex Metrics recently made a step in the direction that it could be called counter Yandex.

    Google Analytics - the most advanced of all the available free systems analysts visits and user behavior on the site. Call it counter has language somehow does not turn.

    Actually, for a long time Analytics called a little differently and was paid system (a few hundred dollars a month for it to find its attendance and related parameters), but then it was bought by the great and mighty Google and made available to everyone absolutely free.

    In addition, she has since strenuously developed and improved, reaching to the current moment of unprecedented strength. One frustrating - for Google Analytics is very difficult to drive, especially immediately.

There are the basic parameters of site traffic, which allows us to learn and to test virtually any monitoring devices (meters, server statistics, or embedded in the CMS analysis tools), and need to learn to understand what is meant by the names of these parameters (how to interpret the terminology used). the terminology may be different for different systems, but still, denote them as follows:

    Hits - often called a hit loading a page from a site, ie the, in fact, one call to the server. Restart the same page will be considered as one more hit. Counters and other systems Attendance statistics collection typically display the number of hits taken during the day.

    Measuring the number of hits for the statistics service is quite simple and exactly solvable problem having a small degree of error, so if you need to learn the dynamics of change in attendance over time, it is best to use the charting hits it as having a minimum error in the measurement.

    Hosts - a count of the unique network address (IP), which is being downloaded from the pages of your site. Take the number of hosts for an unambiguous indicator of the quality of your life (equated hosts to visitors) is very difficult due to the inherent hosts a large proportion of error since it is not always associated with a particular user.

    The same mobile user can during the day to work with your resource with dozens of different IP, and if your project will be focused on corporate users, it is likely that many of the visitors will sit in the network under a single IP address. In general, hosts special attention, probably not worth it to pay - this is not the method that will uniquely identify or estimate the exact traffic to the site.

    Visitors - how many unique people visited your site? How can I count unique visitors? For this purpose, so-called cookies (cookies) - a small text label that the server your site is written in a user's browser. For each user, this is a unique text label. The consequence of that is very easy to be traced - whether new visitor comes to you, or is re-docked already visited just before the user.

    Although, by and large, so we can not know the number of users and the number of browsers that open your website. There is, in fact, the probability that the user deletes the cookie in the browser, or goes down the next time the browser from another, but it already relates to a measurement error that is a few percent.

    Sessions - a process of continuous operation with a user's site. For example, if the same visitor three times per day came to you through a decent period of time, it will be counted as one visitor and three sessions. To determine the sessions use a special cookie that is destroyed after you close your browser, or simply measure the time between page loads your site, and if it exceeds 30 minutes, the session will be the fixed gap.

    Sessions - this is one of the most important and relevant parameters, which allows you to learn and test the quality of your site based on collected statistics. Remember, everyone is talking about the behavioral factors influencing the attitude of the search engines to your resource? So, the basic parameters by which to assess user behavior on your project are derived from such thing as a session in the attendance statistics:

        Session Time - as a visitor spent on the site until he made a break in the opening pages of more than 30 minutes or did not close the browser. Therefore, probably, it is clear that precisely measure the time the session is very difficult because of the uncertainty of the moment of leaving the user.

        Therefore, many systems in place to check the rate of attendance at the statistics, it is measured not fully view the last page visited by the user, and before the start of her show. Therefore, many counters will give greater accuracy when checking the time of the session, and, certainly in the smaller side.
        The depth of the session - how many pages a user looked for a single session.

        The entry point - the first page viewed by visitors during its session. According to this index, resulting in the analysis of attendance, you can see and check the quality of the optimization of your project. If often the entry point becomes the home page, then you have given little time addressing the issue "How to promote your site."

        But if the entry points are the internal pages of your life, it could be the result of successful investing in contextual advertising, or be the result of a successful and proper optimization and promotion.
        exit point - the last page viewed in a session.

        Bounce Rate - This parameter attendance statistics, which shows the ratio of single sessions with depth (entry point coincides with the exit point) to the total number.

        Although this option is called "index", however, it will not be for many types of projects revealing. For example, the famous "pizza delivery" will bounce rate of 100 percent and it will be fine (the visitor came, saw and left contact phone number to call and order the pizza).

        At the same time, for the usual information resources (well, probably, like my KtoNaNovenkogo.ru) to test and analyze the bounce rate is very revealing. Then again, if you would be in the region of 50 - 70 percent, that is no reason to sound the alarm, especially if your site has a wide audience (diverse, has many topics).

        It should start to worry if your information resource failure rate approaching 90 percent. Here and search engines can give you your fi as lowering your site in the search results, it will be followed by an immediate decrease in attendance.

How do I know the attendance of another site

Well, in conclusion, I want to talk about how to find and evaluate the attendance of someone else's site, which has hit counters closed password or non-existent, which is quite rare, but it happens. Let us start right from this very case when no client statistics systems have not been established.

In this case, the only way to know the attendance of another project will be exemplary and rather indirect in terms of its evaluation Alexa Rank. In the link, you will find a long article dedicated to Alexa and methods for improving this indicator, but if you are too lazy to read, I will briefly tell you about it.

Actually, Alexa Rank has appeared on the Internet even before the search engine Google, which already speaks about its importance. But, unfortunately, the operating principle, which is based on the collection of attendance in the Alexa statistics, is not very cool running in runes. Why? Because few people in runes in their browsers set to Toolbar, and which collects data about users browsing sites for its subsequent interpretation and processing in the ranking of the most visited resources in the world and in particular in runes.

In short, the place you are interested in a resource (for which you want to learn to check attendance) in the ranking Alexa Rank just tell you (you'll ever need for a very, very roughly) how it is visited.

For example, the indicator KtoNaNovenkogo.ru Alexa Rank = 7800 (a place he occupies in the world ranking of the most visited resources of the world), and the actual attendance at mine right now is 5 500 unique visitors per day, but at the maximum it just reached a value of 6500, although it is, of course, just a coincidence. I hope that over time, Alex will go down dramatically, and poses chalk just as sharply upward, but they are quite a long time clung to each other in these magic numbers.

But if another site where you want to know the attendance, there is any client system of statistics, you can try using Pingis service - enter into the proposed form of the address of one or more other people's resources and get the data. How effectively operates the service, I can not say, but I did not overlap with it.

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