Welcome to my Content manager. Content Manager - a specialist in the creation, dissemination and supervising the content, site editor. The duties of the content manager are filling the site text, graphics and other types of information, useful and easy to read the selected target group (content).
Job content manager and includes managing freelancers, and other contractors performing work for the maintenance of site performance, expand its functionality and the creation of materials, superior in quality, material generated by the content manager. Another management feature content manager becomes the establishment of business processes within the company related to the work site: newsgathering for the mailing novelties tracking to catalog and collect information about the goods, as well as off-line component for handling requests users of the site (order processing, consulting and support for shares announced on the site, etc.).
Do not confuse the profession poster and database operator with content manager job. The poster only places available to it information on the site. Database operator fills the directory information on the set of content standards manager. Content Manager is the terms of reference for these employees, monitors the implementation of works and checks its results.
Content Manager also performs at a basic level marketing work to identify the needs of the target audience. Ideally, they implemented a content strategy, it's part of a unified marketing strategy to promote the company and its products.
In fact, the content manager - a manager of Internet projects with the creation of skills, distribution and content curation. Content Manager takes responsibility for the development of a web resource. It acts according to accepted marketing hypothesis and is able to analyze obtained in the course of its implementation statistics in order to correct their actions. If the measurement is performed quality of business performance, the content manager job to associate with him.
Pluses of the profession:
Improvement in several subject areas works with the website and the target audience - the perfect start to a career.
Participation in the most complex and interesting marketing activities, the ability to switch from routine repetitive work on the creative and vice versa.
Useful contacts and communication with the industry (for the company) specialists, IT professionals, marketers, salespeople, and entrepreneurs.
Getting rich experience which can be used to promote your own web projects, including monetize that allows you to create sources of passive income.
In a qualitative planning can be combined with studies and other work.
Sufficiently high wages and the ability to scale it, depending on your business needs.
Job content manager and includes managing freelancers, and other contractors performing work for the maintenance of site performance, expand its functionality and the creation of materials, superior in quality, material generated by the content manager. Another management feature content manager becomes the establishment of business processes within the company related to the work site: newsgathering for the mailing novelties tracking to catalog and collect information about the goods, as well as off-line component for handling requests users of the site (order processing, consulting and support for shares announced on the site, etc.).
Do not confuse the profession poster and database operator with content manager job. The poster only places available to it information on the site. Database operator fills the directory information on the set of content standards manager. Content Manager is the terms of reference for these employees, monitors the implementation of works and checks its results.
Content Manager also performs at a basic level marketing work to identify the needs of the target audience. Ideally, they implemented a content strategy, it's part of a unified marketing strategy to promote the company and its products.
In fact, the content manager - a manager of Internet projects with the creation of skills, distribution and content curation. Content Manager takes responsibility for the development of a web resource. It acts according to accepted marketing hypothesis and is able to analyze obtained in the course of its implementation statistics in order to correct their actions. If the measurement is performed quality of business performance, the content manager job to associate with him.
Pluses of the profession:
Improvement in several subject areas works with the website and the target audience - the perfect start to a career.
Participation in the most complex and interesting marketing activities, the ability to switch from routine repetitive work on the creative and vice versa.
Useful contacts and communication with the industry (for the company) specialists, IT professionals, marketers, salespeople, and entrepreneurs.
Getting rich experience which can be used to promote your own web projects, including monetize that allows you to create sources of passive income.
In a qualitative planning can be combined with studies and other work.
Sufficiently high wages and the ability to scale it, depending on your business needs.
Cons profession:
Small mobility heavy load on vision.
Depending on the quality of work-related professionals, the relevance of software and applicable web solutions, business colleagues skills.
The need to make decisions with limited information and limited resources, replace several specialists.
The need to convince the employer to follow the standards of the industry and to the statistics, but not their own tastes and ideas surface.
At first, colleagues and managers can take content manager as "a computer" specialist or assistant, offering to carry out non-core tasks.
Systematic work on the computer, which can affect health.
Content Manager - a person responsible for the creation of site content. In some cases, he also wrote advertising copy for offline materials and advertising campaigns. Content Manager - Specialist working with the information provided on this website. His duties usually include search, editing, posting on the site text, images, audio/video files.
The main tasks performed by the content manager:
An analysis of the goals, objectives, target audience of the web resource.
Identification of competitive request.
Selection of materials for writing text, using not only the Internet but also to other sources.
Writing unique texts, optimized for reading and search engines.
Editing and optimization of the finished text.
Keeping news feeds.
Adding information to a website using CMS.
Site management.
Content Manager contributes to the promotion and popularization of the Internet site.
Develops and maintains the basic concept of the site, makes suggestions to refine the concept and content of the site, on the introduction of the new service to visitors.
Monitors the text content of the site, the constant updating of information, as follows:
carries out continuous cooperation with the authors of articles and materials posted on the site;
working with internal and external sources of information, it provides for the selection of accommodation on the site;
performs work on the structuring of the future site of headings (sections of the site), the selection of names for them, and the definition of the nature of their content (subject to the selected site concept) and update rate;
selects the sources of information for each section (materials Paper versions of the publishing house, other sources);
making urgent changes in the composition, content, location or title columns, sections of the site;
It fills the sections relevant information supports the upgrade;
monitors compliance with the schedule updates of the site;
performs search and selection of external authors, personnel policy in the framework of its competence;
adapting all materials for use on the Internet (link arrangement, illustrating the addition of interactive features, create hypertext, etc.).
The main tasks performed by the content manager:
An analysis of the goals, objectives, target audience of the web resource.
Identification of competitive request.
Selection of materials for writing text, using not only the Internet but also to other sources.
Writing unique texts, optimized for reading and search engines.
Editing and optimization of the finished text.
Keeping news feeds.
Adding information to a website using CMS.
Site management.
Content Manager contributes to the promotion and popularization of the Internet site.
Develops and maintains the basic concept of the site, makes suggestions to refine the concept and content of the site, on the introduction of the new service to visitors.
Monitors the text content of the site, the constant updating of information, as follows:
carries out continuous cooperation with the authors of articles and materials posted on the site;
working with internal and external sources of information, it provides for the selection of accommodation on the site;
performs work on the structuring of the future site of headings (sections of the site), the selection of names for them, and the definition of the nature of their content (subject to the selected site concept) and update rate;
selects the sources of information for each section (materials Paper versions of the publishing house, other sources);
making urgent changes in the composition, content, location or title columns, sections of the site;
It fills the sections relevant information supports the upgrade;
monitors compliance with the schedule updates of the site;
performs search and selection of external authors, personnel policy in the framework of its competence;
adapting all materials for use on the Internet (link arrangement, illustrating the addition of interactive features, create hypertext, etc.).
Scans all published online documents and materials, deletes and edits materials that do not meet the general concept and rules of use of the site.
Monitor compliance with the rules of use of site visitors, as well as other mandatory requirements, put forward by its creators.
It monitors compliance with general information in the field of the website for the convenience of all users, ethical and other standards of conduct adopted by the online community. Assist in the design of the authors of published materials. Performs work Editing & Proofreading materials and their structuring, including word processing design, tables, etc. Puts on the website only reliable and consistent information to the authors, making changes, eliminates errors, if necessary. Participates in the decoration is placed on the website together with the information webmaster.Issleduet needs and demands of visitors. Monitors the work of the competition, that is, sites with similar themes, concepts, and content.
It analyzes information from site visitors and taking into account the technical possibilities and on the basis of the information received is developing and implementing new services that improve the efficiency of users of the site.
Given the dynamics of the market introduces changes to the work site: change the name of columns, their content, location, the frequency of updates, or the number of different materials depending on their relevance.
The specifics of the profession
pros profession
improvement in the domain of website;
You can combine with their studies;
a lot of new and interesting information.
cons profession
in most cases monotonous;
systematic work on the computer;
Work at the computer affects the health.
Place of work
The companies and organizations whose work is connected with the Internet activities.
Personal qualities
Choosing this profession, one must have a calm character and be prepared for monotonous repetitive work. There is important diligent and responsible attitude to deadlines. Since content management requires a personal interest in the issues, which is dedicated entrusted to its website. Only then will he be able to make it attractive to visitors.
Career
The project manager, editor of the web edition, web editor of the internal corporate Web site, virtual literary editor of the newspaper. The companies and organizations whose work is connected with the Internet activities.
Education
In addition to a good command of the Ukrainian language content management requires knowledge of the subject area they are editing a website. Other questions about the competence and the need for this or that information will constantly arise. This is particularly true of sites relating to literature, high technology or specific scientific and industrial topics.
Content Manager must be sure of the PC user. It is highly desirable knowledge of HTML and image editors, such as PhotoShop.
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