Welcome to my Social media strategy. The presence of Twitter ... There!
the brand page on Facebook ... Yes!
Channel on YouTube .. There!
Socially-oriented business strategy ... TBD
While each of the methods mentioned above brings a noteworthy result, this media strategy social resources that list does not create. The presence in the network, waiting for all the keywords and too close attention to updates and issues creates the appearance of the interaction, which, at best, trivial. And if absolutely frankly, without this investment ideas, focus and belief (V.I.V.U.) we minimize both the opportunities that could open up in front of us and the thoughts, emotions and all the potential that would be rich in our communities, if they had supporters and influencers.
Most of my time I spend today to work with companies to first develop their understanding of social resources and then broaden their view of the opportunities. As a result, we switch to a more sophisticated level of creativity, vision, and implementation. When I came across in a recent study, the fact that the majority of firms feel like they are acting within the framework of this media strategy in social resources, I was both surprised and not surprised. Many managers and brand managers are confident that, once the work of social resources transferred from the category of a pilot program in the category of the declared function, regardless of the goals, objects, performance or volume, it becomes a strategy.
In June 2010, King Fish Media, HubSpot and Junta42 published an interesting report on "Social Resources - 2010, usage, attitudes and measurability of what marketers think?"
According to his data, 72% of companies declare their activities under the banner of the media strategy of social resources. 27% say that they do not have a formal strategy. Trio surveyed 457 North American marketers and managers, with 52% of respondents were in publishing, media, advertising, and marketing sector.
Companies with the media strategy of social resources, June 2010
While these figures indicate the maturation of the market to the perception of the social resources and understanding of the phenomenon as such, I was confused by the definition of "media technique of social capital." On the contrary, in May 2010, Digital Brand Expressions survey showed that 52% of social resources, market participants start the program in the social resources without a specific strategy. This finding corresponds to the April report R2Integrated, which stipulates that half of the market participants react to social resources rather than to manage them.
The study also found that most companies were in favor, to plan an increase in investments in working with social resources in the next twelve months.
Companies that plan to increase their investments in working with social resources in the next 12 months
Defining media strategy social resources
Social resources are measured by the sum of their parts. In general, many of the strategies that I have discussed are designed to create visibility. Social services like Twitter, Facebook, Tumbler and the like are centralized channels to promote content. Tools observations are then used to evaluate the activity, response, and the area of influence opinions.
In addition, an activity that fills the brand column, community, or "dashboard" manager of social media, cause responses, conversations, and interactions that do not contribute to the overall business efficiency indicators or missions. I'm sure that between visibility and presence there is a difference. The social resources presence felt. Presence controls strategy and structure, designed to stimulate impressions, cause-driven responses and lead to the desired. Eto affects brand itself and is part of marketing strategies as well as the "promise" of the brand.
Consumers, or let's just say - "people" learn how to "live" in social networks, much deeper than we can think or imagine. They define and personalize their skills based on what with whom they communicate what they consume than the divided and that recognize and, as a result of what they publish. Just getting answers, "I like it", repost or coveted readers comments cannot be compared with anything more at this point. The friends, fans, and followers (3P) are not key indicators of performance or system performance worthy define or measure the media strategy of social resources.
Social resources - is more than one unit. A full range of approaches, in the end, socialized and transformed into organizational forms, processes, and platforms, inside and out, including the term "lodge in the mind of the consumer" () and everything connected with it.
We have a lot of work, and together we will derive social resources from captivity in corporate silos and woven directly into the fabric of their brand and organization.
The socialization of business - is a complex structure reconsidered plans, business processes and supporting technologies, each of which is inspired by the actors, who are the true face of the brand and its features.
The work programs of social resources are not awarded ribbons participants simply for their existence. The recognition, response, and trust - these are awards for his contribution to permanent, personalized and attentive listening (really listening, not watching) and interaction. Programs and actions based on empowerment, raise the necessary promotion and loyalty. And the strategy is based on processes that are informed of the decision-making cycles that govern the company for innovation and adaptation through learning desires of the consumer, ensuring relevance and contributing to continuity.
This media strategy social resources socialize the entire business as well as its individual parts, which perform specific functions - both incoming and outgoing. Again, with the integration of social resources are measured by the sum of their parts and the relationship of processes and strategies and, as a result, begin to create criteria for social CRM.
Social Media: how to plan, implement and optimize the SMM-strategy
As part of the 3rd Annual Conference "Social Media", organized by MSB Events, for the first time in Russia was made by Lee Odden, CEO of TopRank Online Marketing, author of the bestseller «Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing ». The long-awaited guest of the United States presented to the audience a master class titled "How to plan, implement, and optimize your social media strategy for audience growth and increase the number of customers?".
According to the speaker, everyone who decided to engage in the promotion of social networks should be well aware of what is happening in the digital world, and to study in detail each event that has to do with it.
Today 1 in 4 people using social networks. The Rapporteur proposed to look at the picture of events that occur on the Internet for 1 minute:
Thanks to the ubiquity of the Internet and the availability of the smartphone in the pocket of every person, we were able to publish anything you wish at any time. Smart people have learned to good use all the features of our time and use them to grow your business.
Russia is currently the leader in the number of Internet users and social networks users. VKontakte is the largest social network in Europe: 46 million unique visitors every day. Also, Russia is among the 15 most active on Facebook using, Twitter, Google+. 27% and 28% of the population subscribed to brand pages on Twitter and Facebook. From all this, it follows that the audience in Russia is ready to ensure that marketers want to convey through social networks.
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