Digital marketing definition

Welcome to my Digital marketing definition. To consumers through online advertising to digital marketing (digital marketing) device is based on the Internet to inform their products and services to sell. A web browser, a smartphone, a (console) game, such as an example of a typical Internet-based device. As technology advances and more devices and devices that provide Internet search function, there is a trend in digital marketing potential is realized progressively.

Digital marketing has greatly Pull and Push is two types.

Pull to digital marketing is consumer email, text message or through the news feed to allow the ad is sent to the sales items of a particular company as a consumer direct voluntary search for a specific item over the Internet, there are two composed. Internet Web sites, blogs and streaming media (Youtube, streaming source site) are Pull it is an example of marketing. Or have a specific purpose, that article has the specific target capture is a very good factor to attract that particular consumer. Current through the Web browser, but consumers have access to items you are interested in this additional Internet marketing techniques to attract more consumers are better.

Push looks like advertising is digital marketing, Website or Internet News, the seller will send the ad without the consent of the recipient. Email, text messages or news feed is also referred to as spam or spam to be sent without the consent of the recipient, which can be classified as Push digital marketing. Push Digital marketing can be the right moment to send an ad is created, Pull is more than a consumer-oriented digital marketing. But it is almost entirely lacking compared to the cost of production and distribution costs for advertising the number of consumers watching carefully the ad problems. The Push  Digital Marketing will be able to shine if performed Permission marketing strategies to get pre-approved advertising the product.

Digital marketing of the above two types is compatible. As an example, the contents of the e-mail can include, as an ad banner Push and a possible link to download information for a specific item Pull, these two.

Since I began to be interested in digital marketing, but you want to find the definition (Definition) of 'digital marketing' which is commonly played an obsession rather than clinging conclusion other digital marketing shared by both 'definition (Definition)' is look there yet it seems to Subang.

Even now undergoing rapid change, and thus for the digital marketing mix also reduces the variety of perspectives thought, 'I think you want to find an exact definition is how you were not irrational. Find the one originally defined in the Administration Probably one should not say it.

So now, let's stick to the definition put away to one side grasp what digital marketing. As I read the description introduction to digital marketing in various media can find some features of digital marketing. Should you for sharing this information.

Today we will focus on the description of the Digital Marketing First, I find

First, the British economy newspaper Financial Times has described as follows for the 'Digital Marketing'

Using digital channels to reach consumers, marketing products and services. The purpose of the digital key is to promote the brand marketing through various types of digital media.

Digital marketing extends to channels that do not require the Internet beyond the Internet marketing. Phone (including SMS and MMS), none of the forms of social media marketing, display advertising, search engine marketing and digital media are included in the digital marketing.

Most experts believe this not yet another channel of marketing a 'digital'. Digital requires a new understanding of customer behavior and new approaches to marketing. For example, a mobile device app, Twitter tweets, "likes" on Facebook and analyze the value of such demands now that the quantified.

Digital marketing is a broad word that refers to a variety of promotional techniques are used effectively to reach customers through digital technology.

Digital marketing, mobile, as well as traditional TV, radio and the internet is realized by a commonly used service, product and brand marketing tactic as a key promotional the press.

Digital merchandise is also known as Internet marketing, but their actual process is different. Digital marketing is becoming more targeted, and measurable, and is therefore considered to interaction.

The barriers of time and space that acts as barriers in existing marketing activities coming down refer to the integrated network marketing company and is going to make the customer interconnected value. Specifically, fax, cellular phones, digital coupons belong to all commercial activities that the Internet and digital technology products, such as email using this application. In comparison, the Internet is used as a marketing consultation means that digital marketing to refer to the commercial activities that are based on the Internet.

Let's start with the known digital marketing, concept ②

January 14, 2016, The Brilliant KEY

<Let's start to know digital marketing, from the concept①> In the last post we looked at a variety of definitions for digital marketing. The details are described find a common feature in that little by little but are different. Today I will share more about this.

Below are the three characteristics of digital marketing to introduce today.

1. Digital Marketing is "marketing" corresponding to the digital environment.

2. Digital marketing can be quantitative value measurements.

3. Digital marketing requires interaction with the company and its customers.

Now we look at one.

1. Digital Marketing is marketing corresponding to the digital environment.

In talking about the bombing in a very obvious but in the future much digital marketing strategy and terms befall us one story that I think we should not forget. We'll look at the last hairs digital marketing concepts previously discussed again.

Using digital channels to reach consumers, marketing of products and services _ Financial Times

_ Technopia comprehensive word that refers to a variety of promotional techniques are used effectively to reach customers through digital technology

Probably the two kinds of explanation fit. Many companies writing various digital channels and digital technology to reach customers.

But, in my opinion, it seems to be a little more thought needs to move here. In other words, the 'why' It's that companies are using a variety of digital channels and digital technology to think about your customers.

And just because our lives are changing the digital environment. As digital devices such as spreading your smartphone, tablet, PC anytime and anywhere we have an environment that can access the Internet. Was lovable happen to buy things with your smartphone into a mobile credit card payment nature installed on a smartphone instead of a magnetic card. In addition, the future home appliances that do as well as lighting, garden management is automatically controlled machine or spread by the Internet of Things is making allows users to control, and now we think 24 hours is with the digital environment is more familiar.

Look at these environments stance on traditional marketing, it really is a huge change. Became a channel for communication with consumers have been a great variety of approaches also vary accordingly. For example, in the past, assuming that the video advertising reminded of the TV nowadays would have also come up with an ad seen before Web TV Show in the morning commute, the more the news feed of Facebook may recall the ads that were playing automatically it will be. In the same way, you did in the previous longer necessary consumer marketing techniques, channels, etc. Another strategy that can adapt to fit them finds the digital environment because of our products and services. Eventually, they can immediately see that the totality of digital marketing.

2. Digital marketing can be quantitative value measurements.

So what is the biggest difference between traditional marketing and digital marketing? If a blind spot because of traditional marketing that the quantitative performance evaluation of marketing difficult. According to the LG Economic Research Institute, published in 2003, meaning and enforcement point of marketing performance evaluation ', then' marketing costs, but continue to increase, the goal-effectiveness and ROI of effective management in terms of business is done properly It cannot be 'high-are mentioned. The report also gave some indicators suggest possible utilization of marketing performance evaluation model, financial performance evaluation area includes sales, profits, margins, etc.

But can we really see it as a comprehensive indicator? Because necessarily the variables that affect the increase of sales marketing is guaranteed. As such why did not the past many companies despite rising marketing costs measure the performance will probably not the clear causal relationship between marketing and variable.

But unlike traditional marketing techniques are difficult to trace the exact performance of marketing, digital marketing will be analyzed. For example, Facebook advertising tells us that the user can see how much our advertising budget of how much you write. You can also set only to set targets, including consideration of a certain age to age, interests will not serve ads in any time zone. Also, when exposed two of Xi'an similar ads targeted to the target map to identify which ads get higher preference. This means your ad is a science experiment becomes possible.

3. The digital marketing requires the interaction with companies and customers

On the other hand, the most notable changes in the digital environment worth if you plug two kinds is the amount of information that enables real-time communication with consumers that huge. Share their favorite content with your friends via SNS or you can immediately respond to any such content to express their opinions on the content posted by the company. In addition, past advertising, if you buy something through and use of acquaintances flat now view, compare the prices online, read the reviews of others, if you want things to the domestic often buy the things they want from the overseas website via googling The.

The digital environment is not only to create not only oriented to focus on the relationship between companies more customer structure. Already too much information to consumers, our product is best 'message of the one-sided exposure to the company's formula is not annoying to use because it is recognized as advertising. Rather, because the time we Message requires active communication method that allows providing content that consumers prefer to be the necessary information to them, and by reflecting the feedback for this constantly communications consumers to recognize our products the digital marketing is interactive communication with customers necessarily need to be seen.

Now that we've talked about the three characteristics of digital marketing.

After all, digital marketing can at the same time to establish the best strategy to reach customers in the digital environment continued to analyze the effects of this active communication with customers because all the process of achieving the goals of the company. Of course, I'd think digital marketing many people also feel very different forms of traditional and Marketing.

Marketing (marketing) activities that an organization is created, and offering that benefit the entire organization and its stakeholders and society, communication and exchange ._AMA (American Marketing Association)

This seems to market, but you need to remember that the value has not changed with the addition of high oil prices changed only its appearance to match the environment we live marketing itself.

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