Welcome to my Marketing mix-part-2. Price is a factor that directly defines the revenues of the company. Prices are therefore exerted great influence on the purchasing decisions of consumers consider these pricing strategies for various environments should be judged comprehensively in the marketing mix requires a consistent pricing policy that reflects the corporate decision.
Pricing strategies can build differently depending on the goals, costs, demand, competitive environment, and consumers. If you want to maximize your profit, you want to increase your sales and marketing objectives can be determined depending on whether you want the status quo, such as may be priced at cost plus appropriate margin products. Depending on the competitive environment may be priced or expensive or cheaper than the competition and may be determined according to the demand of consumers and psychological factors. It can be determined in a number of ways.
Pricing strategies can build differently depending on the goals, costs, demand, competitive environment, and consumers. If you want to maximize your profit, you want to increase your sales and marketing objectives can be determined depending on whether you want the status quo, such as may be priced at cost plus appropriate margin products. Depending on the competitive environment may be priced or expensive or cheaper than the competition and may be determined according to the demand of consumers and psychological factors. It can be determined in a number of ways.
The price competition from rivals cost leadership strategy is required by default. Cost Advantage strategy aims to maintain a fair profit as much as possible to lower the production cost per unit and seize a favorable position in price competition with competing products. The cost leadership strategy is based on the experience curve (Experience Curve). Experience curve should indicate that the unit cost of production has been regularly reducing enterprise costs with increasing production location on the curve and gain experience that can stand the competition by falling prices.
Components of the marketing mix
It means the combination of components required to achieve the marketing objectives in; (4P's marketing mix) is the target market marketing mix. Marketing mix consists of a large product (Product), price (Price), elements called 4P, such as distribution (Place), promotion (Promotion), to achieve your marketing goals by combining these elements at the core of the marketing mix.
The product is subjected to a complicated step until the delivery to the end consumer from the development of hand. Companies to analyze a company's internal and external environment prior to developing products to predict the chance to find new markets. When the opportunity to establish a market segmentation of the market to find the target market by setting marketing objectives and product concepts to perform marketing activities, enabling customers to purchase its products. It is the marketing mix to create a flowing product, price, distribution, promotion, etc. in the center of this complex flow in a consistent direction. Marketing mix strategy is a comprehensive marketing strategy to effectively combine these four factors do not act independently of each other.
Product (Product)
The products have been well contained only the product itself but also factors such as design, packaging, and services. The product is strong and any consumers even if it is not pretty either provide the desired benefits package is sloppy there is no other service cannot sell much. In the product strategy, it should be considered with the even lower mix of these products.
Companies must create a product that can meet the needs of the target market. To be able to sell a lot of products to meet the needs of customers for the product, and in order to do this, you must first grasp the needs of consumers must develop products that meet the tastes of consumers and increasing the added value of third-party products and differentiation. To stand a competitive advantage over competing products is necessary product differentiation strategy.
Product differentiation strategy is a strategy that says that their products offer superior benefits than the competition recognizes unique to the consumer. To differentiate their products also it must be considered as the only comprehensive functionality of the product, quality, and convenience as well as price, packaging, design, image, service.
Distribution (Place)
It is the distributor supplying products when and where needed. Since the end of the distribution is the customer and the product must meet the customer in the purchase decision fails to purchase the constraints of time and space. That is the most appropriate distribution channels through selected distributors meet the demand of the product can effectively sell products supplied must perform as planned. Distribution is to change once again when the flow path is determined because most inflexible among marketing mix costs a lot of time and money.
Distribution channels, including exclusive distribution channel that has to be handled only selective distribution channel, depending on the coverage of all its products to companies with open distribution channels, the appropriate qualifications to handle its products, so you can handle. When designing this distribution channel by comprehensively considering the characteristics of its products, the size and characteristics of the market, and the competitive environment and to build the most efficient distribution structure.
Promotion (Promotion)
Promotion is to make available information about the product and enhance the customer's purchase desire to purchase the product. Companies to deliver products to consumers through the promotion concepts and information to stimulate the purchase desire of consumers for their products or services. It also emphasizes the distinction and superiority of the competition and contributes to increase product sales and brand image of the company.
Promotion activities are carried out through advertising, public relations, sales promotion, personal sales. The ad is a limit to the amount of information delivered to the consumer as a means of communication with the consumer through a non-personal medium and can deliver the intended message of the rapid and extensive enterprise difficult but also measure the effect. It is a means to promote without spending a lot of money through the news, such as newspapers, broadcast to inform the company's products or services. Although not in control of the company because the intended consumer confidence is also high for the size of the media that does not incur much cost effective. Promotion sales and human are shown as a means for inducing a fast effect direct purchase of consumers.
Promoting strategies to encourage full (Full) sales strategy and human sales and dealer for that retailer is responsible for their products on a voluntary basis and to strengthen the promotion of advertising, public relations, etc. intended for the final consumer to consumers to buy its products and it is divided into a push (push) strategy to actively sell its products. These various promotion strategies should be pursued with the complementarities fit for marketing purposes.
It means the combination of components required to achieve the marketing objectives in; (4P's marketing mix) is the target market marketing mix. Marketing mix consists of a large product (Product), price (Price), elements called 4P, such as distribution (Place), promotion (Promotion), to achieve your marketing goals by combining these elements at the core of the marketing mix.
The product is subjected to a complicated step until the delivery to the end consumer from the development of hand. Companies to analyze a company's internal and external environment prior to developing products to predict the chance to find new markets. When the opportunity to establish a market segmentation of the market to find the target market by setting marketing objectives and product concepts to perform marketing activities, enabling customers to purchase its products. It is the marketing mix to create a flowing product, price, distribution, promotion, etc. in the center of this complex flow in a consistent direction. Marketing mix strategy is a comprehensive marketing strategy to effectively combine these four factors do not act independently of each other.
Product (Product)
The products have been well contained only the product itself but also factors such as design, packaging, and services. The product is strong and any consumers even if it is not pretty either provide the desired benefits package is sloppy there is no other service cannot sell much. In the product strategy, it should be considered with the even lower mix of these products.
Companies must create a product that can meet the needs of the target market. To be able to sell a lot of products to meet the needs of customers for the product, and in order to do this, you must first grasp the needs of consumers must develop products that meet the tastes of consumers and increasing the added value of third-party products and differentiation. To stand a competitive advantage over competing products is necessary product differentiation strategy.
Product differentiation strategy is a strategy that says that their products offer superior benefits than the competition recognizes unique to the consumer. To differentiate their products also it must be considered as the only comprehensive functionality of the product, quality, and convenience as well as price, packaging, design, image, service.
Distribution (Place)
It is the distributor supplying products when and where needed. Since the end of the distribution is the customer and the product must meet the customer in the purchase decision fails to purchase the constraints of time and space. That is the most appropriate distribution channels through selected distributors meet the demand of the product can effectively sell products supplied must perform as planned. Distribution is to change once again when the flow path is determined because most inflexible among marketing mix costs a lot of time and money.
Distribution channels, including exclusive distribution channel that has to be handled only selective distribution channel, depending on the coverage of all its products to companies with open distribution channels, the appropriate qualifications to handle its products, so you can handle. When designing this distribution channel by comprehensively considering the characteristics of its products, the size and characteristics of the market, and the competitive environment and to build the most efficient distribution structure.
Promotion (Promotion)
Promotion is to make available information about the product and enhance the customer's purchase desire to purchase the product. Companies to deliver products to consumers through the promotion concepts and information to stimulate the purchase desire of consumers for their products or services. It also emphasizes the distinction and superiority of the competition and contributes to increase product sales and brand image of the company.
Promotion activities are carried out through advertising, public relations, sales promotion, personal sales. The ad is a limit to the amount of information delivered to the consumer as a means of communication with the consumer through a non-personal medium and can deliver the intended message of the rapid and extensive enterprise difficult but also measure the effect. It is a means to promote without spending a lot of money through the news, such as newspapers, broadcast to inform the company's products or services. Although not in control of the company because the intended consumer confidence is also high for the size of the media that does not incur much cost effective. Promotion sales and human are shown as a means for inducing a fast effect direct purchase of consumers.
Promoting strategies to encourage full (Full) sales strategy and human sales and dealer for that retailer is responsible for their products on a voluntary basis and to strengthen the promotion of advertising, public relations, etc. intended for the final consumer to consumers to buy its products and it is divided into a push (push) strategy to actively sell its products. These various promotion strategies should be pursued with the complementarities fit for marketing purposes.
Source, the experience curve cost leadership strategy (Experience Curve)
Experience curve (Curve Experience) is a graph showing the fact that the costs per unit of the product decrease regularly with increasing cumulative production. Experience Curve 1968 is BCG (Boston Consulting Group) research, released by the concept of labor input into the production of the cumulative increase in accordance with a percentage to reduce the learning curve that represents the fact that (Learning Curve) development that will. That is due to the learning curve to get the accumulated experience in producing in accordance with the increase in production while increasing the efficiency of labor, production equipment, work processes will have a cost-reducing effect occurs.
Experience curve (Curve Experience) is a graph showing the fact that the costs per unit of the product decrease regularly with increasing cumulative production. Experience Curve 1968 is BCG (Boston Consulting Group) research, released by the concept of labor input into the production of the cumulative increase in accordance with a percentage to reduce the learning curve that represents the fact that (Learning Curve) development that will. That is due to the learning curve to get the accumulated experience in producing in accordance with the increase in production while increasing the efficiency of labor, production equipment, work processes will have a cost-reducing effect occurs.
A company continually so that the competition can not maintain a stable balance in order to have a dominant market share, or until large, as the greater the overall market growth rate is slowing down businesses to expand their market share and reduce unit costs accordingly in the market. However, if the market is to some extent lock-profitable companies are determined by the cumulative production experience.
To maximize the effects of these experiences to formulate a marketing strategy to secure a position in the high experience as a learning curve effects and technological innovation, creating demand for one product. Because you can create an effective marketing strategy, product demand, the unit cost of production by the experience curve will be lowered to midrange in a competitive market.
To maximize the effects of these experiences to formulate a marketing strategy to secure a position in the high experience as a learning curve effects and technological innovation, creating demand for one product. Because you can create an effective marketing strategy, product demand, the unit cost of production by the experience curve will be lowered to midrange in a competitive market.
Marketing mix strategy
Businesses should seize the market opportunities by analyzing the changes in the market environment. Changing customer needs of the more diversified opportunities in the market, but much closer to hand it Ohio the change is a threat to the company. Eventually, Companies must analyze the environmental crisis, all markets and all the opportunities it may seem a competitive advantage in competing companies and by combining its strengths and weaknesses.
Marketing mix strategy is to enable the efficient combined to achieve the synergies brought consistency while complementary marketing elements of product, price, distribution, promotion, etc. make the maximum effect. The marketing mix is the desire of consumers with diverse and ever-changing competitive environment, companies must respond appropriately to market changes. https://www.blogger.com/home
Businesses should seize the market opportunities by analyzing the changes in the market environment. Changing customer needs of the more diversified opportunities in the market, but much closer to hand it Ohio the change is a threat to the company. Eventually, Companies must analyze the environmental crisis, all markets and all the opportunities it may seem a competitive advantage in competing companies and by combining its strengths and weaknesses.
Marketing mix strategy is to enable the efficient combined to achieve the synergies brought consistency while complementary marketing elements of product, price, distribution, promotion, etc. make the maximum effect. The marketing mix is the desire of consumers with diverse and ever-changing competitive environment, companies must respond appropriately to market changes. https://www.blogger.com/home
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