Welcome to my Marketing mix. Marketing Mix means a constant environmental condition and constant time strategy used by managers to combine appropriate to harmonize the different forms of marketing tools within. Ie adjusting the aggregate of all the marketing strategies used in any product, it is to configure. The term marketing mix was first introduced in 1960 by professor E. Jerome McCarthy, a professor at Michigan State University. Professor E. Jerome McCarthy companies target their customers in order to meet the product (Product), price (Pricing), place (Place), promotion of largely divided into four kinds of marketing strategies that claims were properly mixed use (Basic Marketing, 1960).
There is also a secondary victorious and no damage to the United States not wearing 1950s were the boom of World War II. Entry into the middle class grew into large-scale, purchasing power of consumers has become sufficient. As a result, people became the better house and home appliances, car use by selecting their full purchasing power, traditional manufacturing companies have been guaranteed a higher position and success to satisfy the needs of these customers. Therefore, competition became fierce, the concept of marketing to reach customers in the purchase of products has become more important than ever. That is why the overall adjustment of marketing strategy, marketing mix strategies to study what constitutes the core strategy was a must see, and research to businesses looking eagerly to satisfy the needs of customers, especially in the 1960s that point. Until that time, current marketing mix from the last 50 years is situated in important key concepts that should be addressed in the field of marketing research and many attempts are utilized in a number of related books and practice (The Evolution of Marketing, 2010).
Professor E. Jerome McCarthy introduced the marketing mix because introducer who is unfamiliar with the concept of marketing is not without a systematic study and classification of time marketing themselves, most will be classified as the specific company to introduce the use of the four strategies. That is to be introduced by dividing the 4P strategy based categories, the engaging portion is not covered depths. However, 50 years later now often form away from each business or company manufacturing the traditional nature of progress was also quite a lot of research on marketing. In the current society, especially transportation, a simple application of the 4P concept of the past to be very grown with differences in the importance of the components of the traditional marketing mix of innovative changes in the media are a bunch. Nowadays rather is an issue how to do by combining the components accessible to the consumer. Because in the opinion of the modern many scholars unsuited to modern society is a pluralistic dividing the components of the marketing mix, Roman 4P elements of traditional marketing, and to improve it consists of familiar components to more consumers, particularly focused on the Internet Marketing four elements of 4C (Cost, Convenience, Consumer, Communication) to (daily News dictionary, 2014), a process the existing 4P less important became elements not in modern business (process), physical evidence, people have three complementary elements to expand to a component such as 7P and 4P definition coined in its written extensively utilized (study apparent and 2014) of.
There is also a secondary victorious and no damage to the United States not wearing 1950s were the boom of World War II. Entry into the middle class grew into large-scale, purchasing power of consumers has become sufficient. As a result, people became the better house and home appliances, car use by selecting their full purchasing power, traditional manufacturing companies have been guaranteed a higher position and success to satisfy the needs of these customers. Therefore, competition became fierce, the concept of marketing to reach customers in the purchase of products has become more important than ever. That is why the overall adjustment of marketing strategy, marketing mix strategies to study what constitutes the core strategy was a must see, and research to businesses looking eagerly to satisfy the needs of customers, especially in the 1960s that point. Until that time, current marketing mix from the last 50 years is situated in important key concepts that should be addressed in the field of marketing research and many attempts are utilized in a number of related books and practice (The Evolution of Marketing, 2010).
Professor E. Jerome McCarthy introduced the marketing mix because introducer who is unfamiliar with the concept of marketing is not without a systematic study and classification of time marketing themselves, most will be classified as the specific company to introduce the use of the four strategies. That is to be introduced by dividing the 4P strategy based categories, the engaging portion is not covered depths. However, 50 years later now often form away from each business or company manufacturing the traditional nature of progress was also quite a lot of research on marketing. In the current society, especially transportation, a simple application of the 4P concept of the past to be very grown with differences in the importance of the components of the traditional marketing mix of innovative changes in the media are a bunch. Nowadays rather is an issue how to do by combining the components accessible to the consumer. Because in the opinion of the modern many scholars unsuited to modern society is a pluralistic dividing the components of the marketing mix, Roman 4P elements of traditional marketing, and to improve it consists of familiar components to more consumers, particularly focused on the Internet Marketing four elements of 4C (Cost, Convenience, Consumer, Communication) to (daily News dictionary, 2014), a process the existing 4P less important became elements not in modern business (process), physical evidence, people have three complementary elements to expand to a component such as 7P and 4P definition coined in its written extensively utilized (study apparent and 2014) of.
Advertising companies that are used to achieve the marketing objectives, sales personnel, sales promotion, PR, says the incentive scheme leading to a purchase based on good communication to the public by means of direct marketing, etc.
Place
Above a simple arrangement of the space that now is utilized in order to promote sales of specific goods, a supply chain management, including the management of the whole distribution channel to be made contact with the customer.
Price
The company is the most objective value of specific goods is the strategy represented by a numerical index. And the like Skimming, Penetrating (catch low price penetration strategy), EDLP (Every Day Low Price), Competitive Pricing (pricing strategies using the relationship between competitors).
Product
Simply to reach collectively the overall benefits that can haneungeot its products in addition to produce goods or services. Including a wide range of design, brand, symbol, warranty, product images, and a strategy to manage it.
"4C" classification by 1993 by the time the buyer side in the rotor Robert has appeared. It's 4P is identified at the time of the seller side will again be identified as a consumer viewpoint. 4C theory consumers from started IMC has placed a framework by creating lost. Koteles expression perspective in looking at the age of marketing, "Marketing 2.0" as defined and four C is the Consumer (consumer needs and demands) or Customer solution or Customer Value the Customer cost (consumer prices), convenience (convenience of distribution), Communication
Steve Jobs is important at this point of like expecting everyone to preempt the demands of buyers and launch a product was needed today seller buyers both sides Symbiosis (co-creating value) to be together businesses and consumers, state and national human and nature with symbiotic marketing or co-marketing (w: co-marketing: commensal marketing, symbiotic marketing) mix of factors is another 4C is (1972 Waseda University Graduate School of Commerce master's thesis excerpt) this koteulreo perspective "marketing 3.0" the result is equivalent. 4C is called as follows.
Commodity: Product
(Wettest Latin is Commodus: With convenient), but the product out (product out) to produce sales by simply creating a company and (Co · creation) products, daily necessities consumers together to create concerned about the recent commodity screen (Commodity) no.
Cost: Cost (wontteut is constant: with sacrifice), there is little bunch hagieneun the only price competition. Production and sales costs as well as the need to include the social costs of environmental basis. The crowd followed only by default costs
Communication
Communications (wontteut is the community: has the meaning together) is not enough alone category of promotion, is not communication in developing the Northeast Asian advertising, promotion, PR, Public Relations, CI, personal selling, enterprise communications, SNS (social media), the MIS, etc.
Channel:
Distribution Channel (wontteut is cannabis: Canal) is important as well as the distribution of goods retailer. In the case of a non-dealer distribution channel also it includes stores such as real convergence with the mall stores and on the Internet. More than the marketing mix (w: Marketing mix): a framework "7Cs COMPASS MODEL" 4C a symbiotic marketing (Co-marketing w) of Mounthttps://www.blogger.com/home
Commodity: Product
(Wettest Latin is Commodus: With convenient), but the product out (product out) to produce sales by simply creating a company and (Co · creation) products, daily necessities consumers together to create concerned about the recent commodity screen (Commodity) no.
Cost: Cost (wontteut is constant: with sacrifice), there is little bunch hagieneun the only price competition. Production and sales costs as well as the need to include the social costs of environmental basis. The crowd followed only by default costs
Communication
Communications (wontteut is the community: has the meaning together) is not enough alone category of promotion, is not communication in developing the Northeast Asian advertising, promotion, PR, Public Relations, CI, personal selling, enterprise communications, SNS (social media), the MIS, etc.
Channel:
Distribution Channel (wontteut is cannabis: Canal) is important as well as the distribution of goods retailer. In the case of a non-dealer distribution channel also it includes stores such as real convergence with the mall stores and on the Internet. More than the marketing mix (w: Marketing mix): a framework "7Cs COMPASS MODEL" 4C a symbiotic marketing (Co-marketing w) of Mounthttps://www.blogger.com/home
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