Welcome to my pricing strategies. All organizations and companies, to determine the price of their goods and services they offer. This price may be in the form of various concepts such as tuition fees, subscription fees, commissions, and as the value Ajrah.
Among the components of the marketing mix, the price is the only factor that can create income. The price of the marketing mix known as flexible as it can be changed quickly.
Although competing on price is one of the major problems that companies face, but a lot of companies can solve this problem in a great way.
This is truer today due to the increasing spread of the Internet.
● Define pricing
Price from Nzrlghvy the measure, assess, measure and benchmark. The market price of the exchange value of goods and services in the form of currency is expressed.
The pricing is idyllically set a price for the product or service. Pricing is an activity that should be repeated and the process is continuous. The continuity of environmental change and instability of market conditions that create the need to modify the price.
● pricing objectives
In general, pricing pursues goals that companies are divided into five groups:
1) Maintain survival
The aim is for companies with overcapacity, fierce competition and constant changes consumers have experienced difficulties. If the price can be variable and some fixed costs to cover costs, the company could also continue its commercial viability.
2) to maximize current profits
3) to maximize market share
In other words, such companies to penetrate the market, their prices are set at the lowest level. This strategy may be appropriate under the following conditions:
▪ the market is overly sensitive to price, market growth will result in lower prices.
▪ experience with production and distribution costs will decrease.
▪ low prices caused a scene out of the competition.
4) Drag extracts market.
Some companies prefer to set prices at a high level and thereby extract to kill the market. Companies can achieve this goal in the following terms:
▪ Despite the large number of buyers and high levels of market demand
▪ set the initial price at a high level not to attract the attention of competitors to the market.
5) Leading in terms of quality
Such companies can set prices at a higher level.
● Factors affecting pricing
For pricing and favorable pricing should identify the factors influencing them to build set. One of the experts believes that three general categories of factors that affect pricing decisions. Which include:
1) organizational factors:
Such as product life cycle (PLC), and portfolio pricing, product line
2) client agents:
Factors that affect the customer pricing because there is an inverse relationship between price and demand. Such as the customer's interests and values, created or inherent demand
3) Market factors:
Factors that affect the market pricing. Such as environment and competition (2000KOTLER) divides these factors into two categories:
▪ Internal factors: marketing objectives, marketing mix strategies, cost and organizational contemplation
Among the components of the marketing mix, the price is the only factor that can create income. The price of the marketing mix known as flexible as it can be changed quickly.
Although competing on price is one of the major problems that companies face, but a lot of companies can solve this problem in a great way.
This is truer today due to the increasing spread of the Internet.
● Define pricing
Price from Nzrlghvy the measure, assess, measure and benchmark. The market price of the exchange value of goods and services in the form of currency is expressed.
The pricing is idyllically set a price for the product or service. Pricing is an activity that should be repeated and the process is continuous. The continuity of environmental change and instability of market conditions that create the need to modify the price.
● pricing objectives
In general, pricing pursues goals that companies are divided into five groups:
1) Maintain survival
The aim is for companies with overcapacity, fierce competition and constant changes consumers have experienced difficulties. If the price can be variable and some fixed costs to cover costs, the company could also continue its commercial viability.
2) to maximize current profits
3) to maximize market share
In other words, such companies to penetrate the market, their prices are set at the lowest level. This strategy may be appropriate under the following conditions:
▪ the market is overly sensitive to price, market growth will result in lower prices.
▪ experience with production and distribution costs will decrease.
▪ low prices caused a scene out of the competition.
4) Drag extracts market.
Some companies prefer to set prices at a high level and thereby extract to kill the market. Companies can achieve this goal in the following terms:
▪ Despite the large number of buyers and high levels of market demand
▪ set the initial price at a high level not to attract the attention of competitors to the market.
5) Leading in terms of quality
Such companies can set prices at a higher level.
● Factors affecting pricing
For pricing and favorable pricing should identify the factors influencing them to build set. One of the experts believes that three general categories of factors that affect pricing decisions. Which include:
1) organizational factors:
Such as product life cycle (PLC), and portfolio pricing, product line
2) client agents:
Factors that affect the customer pricing because there is an inverse relationship between price and demand. Such as the customer's interests and values, created or inherent demand
3) Market factors:
Factors that affect the market pricing. Such as environment and competition (2000KOTLER) divides these factors into two categories:
▪ Internal factors: marketing objectives, marketing mix strategies, cost and organizational contemplation
▪ External factors: the nature of demand and market competition, economy, government, intermediaries
● pricing process:
▪ The first step is to determine the long-term goal Pricing
The objective of the pricing must be determined in the first phase. Pricing of high diversity goals that described in the previous section.
▪ Step Two: Determine Demand
All costs lead to different levels of demand, and hence, will have the different effect on the company's marketing objectives. The relationship between price and demand makes sure that there is a demand curve.
▪ The third stage: the estimated cost
While demand price ceilings can consider the company for its products, determines the floor will determine the cost.
▪ The fourth step: analysis of product, price and cost competitor
▪ Step Five: Choose a pricing strategy
At this point must choose between different methods of pricing the right way. In general, pricing methods are:
1) Pricing based on adding to the cost of:
In this way, the basic method of pricing is also, the price is determined by adding the cost of a standard number. This method only worked when the expected sale price is a guarantee.
In implementing this method if the company cannot estimate the cost and selling accurate ROI expectations will be realized. Otherwise, the company will not achieve the expected Nyaya.
3) Pricing based on the perceived value:
In this way, buyers are priced based on assumptions about the value of the product and not on the cost of it will be done. Then, using the other components of the marketing mix, such as advertising, try to imagine the value added in the minds of customers. In applying this method for new products to market research is needed.
4) Pricing based on the value of:
It is on this basis that the price should reflect the value of the product to customers. This method is observed in the retail store.
5) Pricing based on the going rate:
The retail prices of their production ground on the prices of their competitors. In this case, it is possible for its products, as well as, more or less than the price of competing companies determine. This method when calculating the costs cannot be easily used or the reaction of competitors is uncertain.
6) Pricing based on sealed bids:
When companies are sealed proposals for projects, competitively determined prices.
Step Six: Select the final price
Of course, when choosing the final price also has to consider other factors. Some of these factors include pricing based on psychology, affecting the prices of other components of the marketing mix, pricing policies of the company and the price effect on other groups.
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● pricing process:
▪ The first step is to determine the long-term goal Pricing
The objective of the pricing must be determined in the first phase. Pricing of high diversity goals that described in the previous section.
▪ Step Two: Determine Demand
All costs lead to different levels of demand, and hence, will have the different effect on the company's marketing objectives. The relationship between price and demand makes sure that there is a demand curve.
▪ The third stage: the estimated cost
While demand price ceilings can consider the company for its products, determines the floor will determine the cost.
▪ The fourth step: analysis of product, price and cost competitor
▪ Step Five: Choose a pricing strategy
At this point must choose between different methods of pricing the right way. In general, pricing methods are:
1) Pricing based on adding to the cost of:
In this way, the basic method of pricing is also, the price is determined by adding the cost of a standard number. This method only worked when the expected sale price is a guarantee.
In implementing this method if the company cannot estimate the cost and selling accurate ROI expectations will be realized. Otherwise, the company will not achieve the expected Nyaya.
3) Pricing based on the perceived value:
In this way, buyers are priced based on assumptions about the value of the product and not on the cost of it will be done. Then, using the other components of the marketing mix, such as advertising, try to imagine the value added in the minds of customers. In applying this method for new products to market research is needed.
4) Pricing based on the value of:
It is on this basis that the price should reflect the value of the product to customers. This method is observed in the retail store.
5) Pricing based on the going rate:
The retail prices of their production ground on the prices of their competitors. In this case, it is possible for its products, as well as, more or less than the price of competing companies determine. This method when calculating the costs cannot be easily used or the reaction of competitors is uncertain.
6) Pricing based on sealed bids:
When companies are sealed proposals for projects, competitively determined prices.
Step Six: Select the final price
Of course, when choosing the final price also has to consider other factors. Some of these factors include pricing based on psychology, affecting the prices of other components of the marketing mix, pricing policies of the company and the price effect on other groups.
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