Marketing techniques part-2

Welcome to my Marketing techniques part-2.
- Micro Marketing
Use the information on demographic and lifestyle attributes of the consumer, a marketing strategy to meet the needs of most consumers. Collect data on consumer characteristics by then, the market divided by the market's smallest commercial units this year to step up the marketing plan. Mainly large retailers that sales have many stores, can be used at banks and insurance companies.
- Viral Marketing
When you download the data via a computer automatically the virus penetrates Just as a computer with promotional content or the <Hotmail (Hotmail)> phrase out marketing techniques into the United States free e-mail in accordance with the first try widespread after the highly successful It was. Hotmail was to add a promotional phrase 'free e-mail service Hotmail, be sure to send and receive an e-mail when you write the end to the beginning of the free e-mail service Hotmail to indicate the presence of several people in a short time. If re-transmission lines to reach people around the site is a kind of viral marketing is also giving prizes or cash.
- Multiple Marketing
Composite (hybrid marketing)
Complex Marketing System is the leading demand generation, sales demand review, pre-sales, sales finished, after-sales service, customer base management, including effective marketing to different paths and methods of marketing every demand generation processes and consumer-scale maximize market share and profitability. to be.
- Real Estate Marketing
Forming the attitudes and behaviors of real estate and real estate, oil, he says the activities carried out in order to transform.
- Non-discriminatory marketing
For the entire market that is not broken down into a single product or service to be focused on the common part of the needs of the consumer, it refers to the business. This search engine or directory, such as <Yahoo!> or <Altavista> used to find the information you need examples representative.
- Place of business marketing (Business site Marketing)
Place of business marketing includes giving to sell or lease, or by developing a workplace or a place such as a factory or a shop, office, storage and meeting rooms. To examine the development of large-scale contractors are the basic needs of the company land, and give to solve the problem, such as real estate and shopping center parking lot and the new office building of industrial facilities.
- Cyber Marketing
Cyber Marketing, also known as cyber marketing activities are dealing with cyberspace. Areas that can take advantage of Cybermarketing is endless entertainment, information, distribution, advertising, transport, education, publishing and more. Cyber Marketing currently being promoted in the country is mainly built around a department store, starting with <Interpark> by Dacom. This is especially cyber marketing such trading patterns, purchasing habits and product preferences of our customers enables a more personalized customer-oriented service because of the information.
- Preemptive marketing
To proactively identify customer preferences or a model that refers to the expected marketing to promote their products or services through it. It is the preferred way to cope analyzes the customer's online consumption habits.

- Marketing Sociedad Earl
Societe Earl marketing is based on the thinking that companies avoid damaging the interests of society as a whole before pursuing his interests and the interests of the buyer, as well as to consider the interests of society as a whole. This way of thinking is now emphasizing the importance of care not to damage the interests of society as a whole.
Sports Marketing
Through the project or several promotional activities on behalf of all services related to the end before the game, involves action a plan to increase the added value of the merchandising team player. The main task information, licensing business, yearbooks published work, the work of the management team, players such as photo album, and business event management, etc.
- Time Marketing
Price and quality, as well as giving customers a saving of time is a strategy that contributed to the sales promotion. For example, increasing the counter in a department store allows customers to shorten the waiting time is any time Marketing services, etc. that mend menswear within 30 minutes. If the Bank fails or cash dispenser presents the 'yellow card' Beach on the trading floor at work when it is not treated within 24 hours of the loan application it will be exempted from the checks issued to judo fees, such as transfer fees.
- Marketing System
It refers to sales activities organized. Jimmy, many kinds of products are increasingly complex market environment again that life is short, it should promote the development of a variety of strategies to support the sale organized under the conditions for effective sales. The rapid processing of the necessary information to do so and the request, it would be utilized in the sales activity.
- Test Marketing
By selecting one or more of the market to make the necessary modifications to a review of how good and introducing new products and marketing programs.
- Sim biotic marketing techniques (Symbiotic Marketing)
New marketing techniques to sell its own brand of large companies put their products Outlets vulnerable small companies through its strong sales organization
After-sales marketing
Beyond the level of customer satisfaction, marketing, words can be called <complete customer-centric marketing> giving customers the confidence to manage your customers' products to customers until the hearing and then beyond to the process of making a purchase. So after immediate goal of marketing is to give, not yet convinced that would trigger another buying buy decent products to our customers the assurance of these customers are the elements that bring long-term benefits. In particular, it is the essence of marketing after that the expectations of our customers regarding the quality of the purchased product or service should help you to get satisfaction by controlling so as not to exceed a realistic level.
- Am Busch Marketing
Am Busch marketing is spreading to most marketing activities as if it were a party does not have the right to sponsor their sponsors.
- Marketing Area
It said referring to grasp the characteristics of each area corresponding to the concept of marketing techniques to expand the national report as one of the markets of the same nature throughout the precise marketing technique accordingly. High growth, gradual stabilization in the growth of mass consumption era, the transition to a diversified consumer era emerged as a new marketing technique As the regulations are also not yet clear, but the concept did not even establish a specific methodology. It has gradually attracted the attention of these ideas in the making and distribution industry.
- Marketing wonton
Build a database of customers, we will need to sell the product directly to the customer needs. The database provides analytical services and products to suit individual customer to customer's need to attract long-term customers and is also known as one-to-one marketing marketing marketing as an individual or to gain a competitive advantage. Source-to-source marketing is the key to a database of information on individual customers and buying patterns of gender, age, income, including statistical information such as the customer's hobbies and leisure to provide the most suitable products, information, and advertising to customers.
- Indirect marketing
In making the product distribution via dealers cut between the manufacturer and the consumer - this is called the direct marketing when adopting the traditional marketing channels of> Consumer> dealer. This does not intervene in the middle of a dealer who performs marketing activities, management of marketing channels across its product maker himself referred to as direct marketing.
- Industrial Marketing
It refers to marketing on saengsanjae. The target is to develop new products with a purchase motivation fueled by stimulating the emotions of customers as in the case of a corporate rather than consumer economy, rationality and promote sales by appealing to customers of the opposite sex.
- Indicators of Marketing
Indicating the products used to enhance the status and timing of product development is consumer convenience. For example, color change diapers, indicating the optimum temperature for drinking beer in the urine is marked with a special indicator such as marketing.
- Internet Marketing
This refers to individuals or organizations using the Internet for marketing activities based on the two-way communication. Compared with traditional marketing Internet marketing can be a one-to-one marketing is not unspecific, and can reduce the cost, there is an advantage that can respond quickly identify the needs of customers in real time.
- Imperial Marketing
As a high price and good quality to price destruction and the opposite concept are selling techniques to capture consumers. This strategy was leveraging on advanced shochu liquor industry development in recent years has spread rapidly to other sectors.
- Local marketing
The regional marketing is out to create new attitudes and behaviors for a specific region or place, done in order to maintain or change include various activities. Regional marketing can be divided into the two-holiday place of business marketing and marketing. In recent years in our country, it has been devoting a lot of effort to attract tourists and corporate facilities at the national level or local level.
- Forwarding, telemarketing
Things that simply means placing the order by TV, catalog, walked directly to the customer receiving a phone call already know about the products by the traditional advertising media such as mail.
- Country Marketing
Country's economic potential marketing is one of the only large international business strategy to raise the value-added committed against the economic policy suggestions and ideas for the development of know-how and operational capacity is scarce in developing countries.
- Color Marketing
The increased sensory 20-30 grown with a color TV marketing techniques to stimulate consumer color he is spreading across all areas of household goods, automobiles, home appliances, including food and beverage. Yellow, and blue primary colors, wooden furniture, color marketing strategy black refrigerator, take advantage of the color of fashion drinks of the runners a lot of help in increasing real sales companies in are focused on comprehensive color marketing to production from product planning and follow-up. Marketing is the pioneer of color captivated the United States Parker, Tek drag laid sensational popularity in the market dangsironeun exceptional red fountain pen in the 1920s.
- Test and monitor marketing Earl (Testimonial Marketing)
To consumers or buyers emerged as a kind of direct marketing techniques in advertising or events after the test product performance, achieved in a manner to receive the testimony or jill. As well as less expensive because it does not give the appearance of celebrities friendly to consumers.
- Telemarketing
Definition for telemarketing are a number of reasons. Telemarketing is "an effort from the target customers are expected by the planned telephone call to induce a sense of duty (obligation) to gain profit" is, and or as more concisely defined in terms of marketing "Telemarketing is usually non-face-to-face as it is characterized by sales personnel using the contact is well planned, a new marketing discipline that uses telecommunications technology as part of an organized and managed marketing programs. " Application of telemarketing may include: 1) Phone Sales 2) Direct Response Marketing 3) orders 4) Information Services 5) 6 Market research on clients) applies other than marketing.
- Permission Marketing
It refers to the act of receiving marketing agreement to the customer. Permission marketing is becoming a full-fledged advent of the Internet, but it exists in the offline world.
- Personal Marketing
It caters to the distinctive needs of each customer through marketing activities to suit your individual needs of a person who means business activities to maximize the experience by giving. Customer service is not apparent subjectivity of the individual becomes appropriate to their needs has been increasing, the need for personal marketing Now springing tend not acceptable.
- Target Marketing
Use the information on demographic and lifestyle attributes of consumer marketing strategy to maximize meet consumer needs. Divided by consumers to adopt it as the smallest unit of a marketing plan to collect data on consumer characteristics by the next layer. There is utilized mainly in large enterprises may include <Magnus> Golden Key Challenge and compare midsize clinic recently treated a car as an example. Daewoo Motors has maintained a sales growth despite the negative quintuplets from May through target marketing.
- Full Marketing
It means sales techniques to grab the customers involved in advertising, public relations, directly hero. TV, newspapers, magazines and Diego, a concept that is exhibited by things like shop window replaces the traditional 'push (Push)' marketing was forced shopping. For example, to induce the launch of new products banquet ever opened the children's drawings, etc. handageona hold a nationwide model contest toured the customer actively participates in the promotion of the product.
- Prosumer Marketing
Prosumer is a memo from the futurist Alvin Toffler, etc. are synthesized producers (producer) and consumer goods on the concept of corporate development actors foresee (consumer). Companies are generally planning, to emphasize the production of customer satisfaction in the step of identifying the consumer demand for developing a new product. Prosumer marketing concept requires the development of products directly to consumers goes beyond this step is a strategy that proposes ideas and maximize customer satisfaction as the company develops new products to accommodate them. In Korea it has been actively accepted into the contest works in computers, furniture and clothing company.
- Free Marketing
Says a marketing method that provides services and products for free. Wateuna expose the advertisement on the screen instead of reading the charge information for free, or passive pre-marketing to disclose personally identifiable information instead of using the free internet access service is made a week recently, I would use a specific communications service for several years If promises were also developed in a form that provides a PC for free. The domestic carriers is a kind of pre-marketing is also providing free calls at certain times.
- Flagship Marketing
Flagship marketing is to focus your marketing efforts around a specific product brand success in the market. This spread the positive image of the leading brands in other related products, it is a strategy to maximize sales. Total brand strategy and concepts are contradictory. Total brand is now preceded the powerful integrated image based on the recognition that, while the flagship marketing to expand its product sales strategy is mainly to speak, to avoid confrontation with the front companies and world-class image. As a typical example is the Korean beer is renamed to <height> Beer.
Hybrid Marketing
Hybrid marketing refers to marketing techniques that attempt to acquire a comparative advantage while reducing costs. This method has been used in a manner that the graft to the existing Internet industry. In Korea, SK, while there is a comprehensive group management performance, including the use of mobile communication stations and operating a point system, which can be called a typical example of a hybrid marketing.
- Korea Customer Satisfaction (KCSI)
Korea Customer Satisfaction is coming to the Korea Management Association Consulting indication of the degree of customer satisfaction for each industry product, service industry in Korea takes effect in developing the nation's first measurement methodology, since 1992, eighth in 1992. The survey will be conducted through one-on-one interviews targeted at men and women under 60 years old over 20 years old who lives on the 74 sectors heavily influenced by the domestic industry in the selection, Seoul, and six metropolitan cities.
- Vacation Marketing
Holiday Marketing refers to the activity that you want to attract people leaving for a vacation or a spa resort, certain cities. These activities are mainly carried out, such as travel agencies and airlines, hotels, and local governments. Today, most of the cities and countries are activities to inform the public about the region as a tourist destination.

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