Marketing techniques

Welcome to my Marketing techniques. It refers to marketing techniques digging everyday living space. Consumers have come home from the moment you wake up in the morning looking through the newspaper transport, or where to meet friends at a restaurant drinking tea, it is the key to its marketing strategy MOT planted anywhere in the image of the product. MOT marketing has played a benchmark many multinational companies are devised after the highly successful original Swedish airline's 70-80 <SAS> the first time in the world.

- DB Marketing

Customer information, industry information, collecting corporate various primary sources such as inside information, market information, and techniques to analyze them and direct sales. Database marketing and other customer is an effective marketing piece to get the effect increase customer satisfaction by providing differentiated information according to utilize the personal information and purchase information discrimination, the customer's requirements.

- DM advertising and marketing (Direct Mail Advertising)

It is a kind of direct advertising as advertising that is delivered directly to prospective customers by mail. DM advertising is suitable for the characteristics of the market segmentation strategy in terms of advertisements and direct mail to prospective customers. Therefore, the most important thing is to create a mailing list for DM.

- POS (Point of Sales point of sales)

POS cash register is called with various information and data collection, processing system, point-of-sale systems that need to not only to settle the purchase price by combining the functions of a computer terminal at the same time retail management system. POS system consists of a POS terminal and the store controller, host computer, etc., Product Code (barcode) automatically read the bar code reader device is attached to the Tek. Such as when you print a unique mark (barcodes) affixed to the product packaging or through the reader (scanner) will be read the various information for the item.

- Customer Loyalty Marketing

To collectively perform the compensation programs and personal marketing programs based on customer database and build long-term customer loyalty and marketing approach means seeking to maximize corporate profitability.

- Co-branded marketing

Sangpo joint marketing strategy is a marketing genius of Japanese companies are introducing as part of the breakthrough in struggling with long-term stagnation of consumption. The prime example of a co-branded with Toyota leading companies in various industries such as Matsushita Electric addition to the beer company and household goods companies to participate Will (will) created by. The co-brand will achieve more with less money and more sales through this mean to among businesses looking for ways to improve the brand value of its products dramatically emerged as a new strategic partnership way. In the case of Korea, it is mainly active in introducing a co-branded among small companies in similar industries based on the same two regional dimension to seek a way out of a small business.

- Relationship Marketing

Understanding the customer refers to marketing activities to form, keep it the development of strong relationships with stakeholders. To maximize customer satisfaction for business philosophy is a concept that attracted interest recently. The words 'that will enhance the customer's dependence on me' to move away from trade-oriented concept of marketing-driven sales of existing customers and long-term economic, social and technical ties by strengthening the relationship. When you maximize the mutually beneficial relationship with our customers rather than profit maximization of individual transactions between customers and build a friendship profit is reported that there is a clause which entails CRM and relationships that attract a lot of attention in recent years.

- Word of Mouth Marketing (Word of Mouth Marketing)

Word of mouth marketing is the consumer product or service that is passed from mouth to mouth in the relevant. It says by the end of the marketing and corporate image. Samneun will cause people to learn without knowing the story as a medium of advertising. Since the basic principle of the oral marketing is a capture of a specific person of up to 10% overall, 90% of the number of consumers are influenced by a person of 10% are now attack the specific person of the sender of 10%. Send free samples to a specific person or company that actually allows the consumer to try the free trial, such as, construction and tasting product quality, performance experience to grasp the type promotions will also see an oral targeted marketing effectiveness.

- Marketing nobility (Noblesse Marketing)

It refers to provide differentiated services to the VIP customers. Marketing is also called e- nobility. Advanced targeting aristocratic marketing membership of a particular measurement you selected through a thorough identification of online waning fashion information for the upstream measurement, such as cars and aristocratic community, cyber villas such as Internet membership service and offline socializing space to provide. Marketing nobility were sold at high prices that stemmed from the advanced design and materials, and even clothing companies such as Black Label brand. Some stimulate the desire of upward mobility, and often criticized and promote the differentiation between tiers, but targeted at the younger generation nevertheless <spirit nobeulrian Club, "" Niebuhrian com>, <Kids Noblesse com>, such as luxury specialized shopping mall great success It has been operating on.

- Green Marketing

Meet customer needs and demands, as well as a marketing strategy that focused on environmental conservation, ecological balance and so on. By based on consumerism manufacture and sell products that do not cause pollution means new business activities to raise the quality of life. Traditional industrial era, did not damage the natural environment are visible, while the recent increase in social, economic and ecological cost producers are expanding the legislation that would be a burden on the damaged natural environment.

- Weather Marketing

By utilizing the information on climate change refers to marketing strategies to adjust the business plan. Meteorological marketing is to accept the offer in advance the predicted climate change information in the marketing services utilizing information technology reflected in the business plan. Weather information services company to provide manufacturers with which to analyze after being passed processed materials such as satellite images, weather data from the National Meteorological required. Each manufacturer shall determine the number of management plans prepared in advance, or inventory, adjust the volume using the weather data loss. Companies also take advantage of beer, beverage, ice cream, etc., from food manufacturers clothing, cold radiators, and ranging from aviation, shipping companies, etc., and its width is gradually expanding. In Korea, it offers a wide range of weather information to forecast business system in July 1997 after a weather information service providers appeared one after another into effect.

- Network Marketing
Network Marketing is to reduce the distribution margin by excluding the existing intermediate distribution steps to get rid of the costs and administrative expenses, advertising, sample rate, etc. The company is a system that supplies products directly to consumers cheap and reductive part of the company profits to consumers. Network marketing is not usually a professional salesman who sold most of the business is to be sold to consumers and constantly looking one must build new monthly earnings. Is fundamentally different from a pyramid and no matter how much good even sign up for membership is that its members have their favorite products.
- Nude Marketing
By transparently designed so that you can see the inside of the product refers to the sales strategy to increase the confidence and curiosity of consumers. Nude products can increase the desire of the consumer to purchase products at exceptional design, breaking the traditional mold in a saturated consumer goods market. There are domestic as well as marketing nude spread in foreign countries such as Japan, etc. You can find an example a portable telephone, computer products for the youth.
- Niche Marketing
To penetrate the gaps
- Direct Marketing
Producer> Wholesaler -> referred to as direct marketing to sell directly to customers receive orders from the retailer does not follow the order. Typically marketing is direct marketing compared to the through mass advertising on consumer stimulate the consumption needs of consumers to go through the process of connecting to the purchase means the marketing path using a tighter advertising medium in contact with the consumer realize the consumer and direct deals do.
- Cause marketing (Cause Related Marketing)
A tool of the company or brand (brand) to set a strategic position that promotes the benefits associated with charitable built or cause. For example, to sell goods and services to aid flood victims in connection with the business.
- Database Marketing
Database marketing is called to build, sell the product directly to the customer need requires a database of customers, one-to-source (one-to-one) marketing. In other words, you have a customer How often buy what, in any store that you have to purchase any type of product, when re-purchase, an alternative you want to purchase with data such as analyzing customer orientation, to establish future needs marketing strategies will be.
- Di Marketing (Demarketing)
Di marketing refers to marketing activities, companies have to reduce its sales of the product by design. By profits dialogue In light of that the goal of the company shaved difficult to understand quickly, but emphasize corporate social responsibility, such as health and environmental protection of consumers but rather expect the effect to change the image of your company in a positive or those products from the market the marketing strategy used when there is a risk of being accused of monopoly. If you use the proper amount or greater displayed on the package or advertisement of tobacco products, including medicines if you insert a warning that he would be harmful to health.
- Digital Marketing (Digital Marketing)
The barriers of time and space that acts as a disturbance factor in the existing marketing activities coming down refer to the integrated network marketing company and the customer is going to interconnect to create value. Specifically, the digital coupon, fax, cellular phone, Internet, email, etc. belong are all commercial activities that product applications using digital technology thereto. In comparison, the Internet marketing is used in the sense in a narrow sense to refer to the commercial marketing than digital activities that are based on the Internet.
- Relationship Marketing
Customer symbol diverse and development of new products is a 4P traditional marketing means, because nor things Profit lead to the immediate similar development of competitive enterprises long, this is also costly promotional activities through advertising is not directly related to profit (product, promotion, to exert sufficient force alone price, distribution) was difficult. Relationship marketing is that you want to change and overcome the threat of a market environment that changes the limitations of traditional marketing tools such as opportunities for sales growth, profit improvement. Relationship marketing is the basic stance of making it to anything if it helps its sales growth and profit enhancement in the default border promote the benefit and welfare of society as a whole.
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