Best social media marketing strategies.

Welcome to my “Best social media marketing strategies”. John Rampton is an entrepreneur, investor, online marketing guru, keen to focus on emerging companies. He is the founder of the online payment company Due. John is known for its role as a linker between entrepreneurs and venture capital projects and investment. He recently ranked second in the "Top 50 Most Influential People in the World" organized by the "Entrepreneurship" magazine and was named marketing expert by Time magazine. Currently in San Francisco for several companies as consultants.

Most entrepreneurs know that they should be more active in social media. The application of social media has reached an unprecedented height, the major companies need to visit the customer network platform has a place.

In order to give you more motivation to expand your social media activities, I have collected the 25 most incredible and surprising examples of this. If you have other strange or important examples to add, please share with us in the comments below!

1. It's hard to define how it's a good interaction on Facebook. However, according to social media data analysis tools Social Bakers to provide research data, the average business owner (0-9999 fans of the business Facebook account) each released a message and fans about 28 interactive. If your company is significantly less than 28 times, you may need to re-examine the Facebook marketing strategy.

2. Do you think that Instagram is only popular? At present, Instagram in the monthly number of active users has been more than Twitter. In the most recent statistics, Instagram users reached 400 million, compared to Twitter only 32 million people.

3. "Time magazine" magazine said: men are more inclined to share ideas with fans in the social media, rather than with the partner or real life friends to exchange feelings. Although I'm not sure if this data is relevant to a male entrepreneur, it is too strange if it is completely excluded.

4. Social networking site Pinterest users are more likely to release specific types of content within a week. (Daily), the most popular content categories: fitness (Monday), technology (Tuesday), inspirational celebrities (Wednesday), fashion (Star (Sunday), fashion (Thursday), humor (Friday), travel (Saturday 002291, shares it), food and handmade ideas (Sunday).

5. In the United States, 72% of adult netizens are Facebook users. 18-29 years old among the Internet users, the proportion is as high as 82%. If your company is not Facebook business users, the following data you will be surprised, wait for them to join immediately.

 6. Are you still hesitant to add Pinterest to the social media marketing list? Do not hesitate! Pew Research (Pew Research) data show that nearly one-third of US Internet users are Pinterest users. That is to say if your audience is ... uh ... mankind, you should have a place on Pinterest. If your target user is a female consumer, then the promotion on Pinterest is even more critical: 44% of US female netizens are using this platform.

7. With the growth of Facebook and LinkedIn user groups, many entrepreneurs think the forum is out of date. But the Pew Research Center data show that 15% of US adult Internet users still use Reddit, Digg or Tumblr, and other forums.

8. You posted on Facebook posted, the touch rate is likely to be at a record low. Locowise's research data show that the average touch rate for each Facebook page is only 2.6%. To improve your Facebook touch rate, make sure you do not make these five common mistakes (see another article by the author: "Are these common mistakes reducing your Facebook touch?").

9. In the global social media users, the average of each user spent 2.4 hours a day to participate in social media activities.

10. When you mention a social media platform, you may think of Facebook, Instagram, and Twitter for the first time. Can you know about Snapchat? It is among the ranks of these social media elite. According to the latest statistics, Snapchat users reached 100 million, but the distance to the ranks of the elite "order of magnitude" there is still a long way to go. However, according to the chart shows, Snapchat four years since the establishment of any other social networking sites grew faster than ever

11. Want to enhance interaction in social media? Instagram is most likely your right choice. Forrester's research data show that, until now, Instagram maintains the highest record of interaction between users and brands

12. Have more than 5 million hits! With this record, the Disney theme park video and became the most successful video ad in 2015. Want to learn from experience? Humor and surprise elements are still very useful!

13. Of all the promotional channels, 73% of marketers say they are increasing their use of visual effects.

14. Once the phone is not around, can not access the Internet, cannot log social media accounts, many people will be restless. Do you know that social media anxiety is a "sick"? Perhaps it is not a recognized mental illness, but it is well known that many people are troubled by it. Wikipedia described this phenomenon just right: "Social media anxiety symptoms are different, but patients are obsessed with maintaining their personal reputation and network image, but also to ensure that their topic at the party continued to be concerned about, forever popular."

15. Want to add Facebook interaction? You'd better bet on the video. Video can often bring a high degree of interaction, the maximum interaction rate of 13.92%.

16. According to We Are Social's research data, the number of active social media users today is roughly equivalent to 29% of the global population. In other words, nearly one-third of the world's population is active in social media.

17. You may have noticed, Twitter as early as November to show the number of shares to cancel the button. This means that while the Share button for Twitter is still kept on your website or blog, the number of shares is no longer shown. After the button was canceled, according to Shareaholic's report, Twitter's total share fell by 11%.

18. Network traffic analysis company Parse.ly said that the news site, from Facebook's referral traffic more than Google. These news sites to "Forbes" magazine revealed that their latest assessment shows that Google bought 38% of traffic, Facebook traffic is about 43%.

19. There may be a situation in which those users who refer to your company on social media are mostly of a small number of followers. According to social media monitoring agency Mention data, in the social media that some companies users, 91% of people only have less than 500 people who are concerned.

20.82% of women think that social media helps define what is the true beauty.

21. The use of social media endless, only cannot think of not (okay, the premise is that you have money). Take IKEA (Russia) as an example: see how they use Instagram as a website.

22. Visual content is clearly an important part of social media marketing. However, the "Social Media Investigator 2015 Annual Report" shows that 45% of the marketing staff said that the blog is their most important form of content promotion, followed by visual content, the third is the video.

23. In 2015, the socialized information platform is extremely large. The size of the scale so that we can not ignore, although still can not and SNS site of the degree of concern. In fact, mobile APP applications that offer chat and private information services account for three places in the top five global social platforms.

24.The re-pin function should be the highlight of Pinterest marketing. Up to 80% of the "Pin" release is actually in the "Re-pin".

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