Welcome to my “Successful social media marketing”. 1. Start with a 2013 summary
Analyzing the past year's activities and performance is a natural process. We need to look at what our goals (KPIs) are in the past year, including followers, reach, engagement, and growth, and see how much we have achieved or are not meeting our goals. And do not forget to compare performance with your competitors. This analysis not only provides a very meaningful insight into future strategies but also helps you get away from the short-sighted perspective of a frog in the well.
2. Have a plan
Recently, social media operations are becoming more inclined to follow trends rather than plan to accompany high engagement. Of course, it is also important to be flexible with issues, but in a long-term perspective, consistent planning-based operations have greater benefits. It is important to set up annual, quarterly, and monthly goals in advance, and it is important to see how social media impacts your overall brand image, This is also effective for managing your workflow.
3. S. M. A. R. T. Set SMART goals.
Remember the abbreviation of S.M.A.R.T and set your goals for social media campaigns. S.M.A.R.T A goal is a goal that must be specific, measurable, attainable, relevant and time-bound. By setting these indexes clearly in advance, you can more easily create social media campaign strategies and tactics that will help you achieve your goals. In addition, tracking and measurable social media campaign goals can ultimately help determine the return on investment (ROI).
4. Analyze the activities of competitors (Spy on the competition)
Identifying your competitors 'social media campaigns will be a great opportunity to benchmark their campaigns and to study case studies of competitors' cool campaign ideas. Not only that. If you analyze whether your competitors' social media campaigns sharing similar audiences groups are successful or failures, they will help you plan more effective social media campaigns for your target groups.
5. Create an editorial calendar
Smart, well-organized content calendars are one of the best ways to organize your social media campaigns. First, start mapping the main content topics that will run during the year. There will be major events in the company and industry, holidays and entertainment issues that attract public attention such as the Olympics and World Cups, and other noteworthy dates. Then, you need to integrate these marketing issues with these marketing campaigns. You should set up a content calendar and run it timely according to these plans.
6. Align with your marketing goals
Social media basically needs to operate to improve the overall branding and marketing impact of the company. When planning for social media promotions, we must consider organic integration with huge advertising campaigns, because social media users are active all over the world, from social media to online and traditional media. In order to run a more effective campaign, marketing objectives must be the same across all channels. Whether it's lead generation, Impressions, audience growth, or anything else.
7. Develop a strategy for effective execution.
Google provides marketers with some tools to track marketing performance. Google Docs offers templates for creating content calendars, and Google Drive supports effective collaboration through in-team collaboration. It also allows weekly meetings and continuous report sharing during the project. I also have enough time to review the content.
8. Marshal your resources.
First, recruit in-house bloggers and designs for social channel operations. You need enough time to produce quality content at the deepest level. It is also very important that the content should be kept fresh. The deep bench, a collection of creative talents, helps you export a wide variety of quality content.
9. Build in some backup
No matter how well you plan, social media operations can be a lot like getting out of here like a rolling ball. That's why you have to give a certain amount of flexibility to content calendars, and if you're building more content than you need, it's likely that your content will not be relevant to your business or be used for any reason. Pre-built backup content to react in real time to specific issues or events enables you to deliver the more professional look and feel content on social media.
10. Give yourself some wiggle room
If a crisis occurs, your planned content calendar may be useless as paper scraps. However, when planning social media campaigns, it is a good opportunity to consider scope, time and content, as well as to identify the budget for promotions and, if necessary, to tackle the crisis. For example, if there is a flood or earthquake in the area where the company is located, this crisis can be a great opportunity to help with the CSR campaign by helping local people, such as charity campaigns, volunteers, or donations. With social media, you can go ahead without worrying about your budget, and it's even better to invest your budget and time to plan a better campaign.
11. Consider more visual content.
In 2014, Forbes predicts that future content trends will be centered around image-based visual content. Infographics, charts, videos, and image content will attract more attention to brands from their audiences compared to existing text-centric content. First, make sure you have the time and power to produce these content. Visual campaigns come from well-organized and useful content calendars because when you are ready to launch a social media campaign, you do not have to wait long for the design work to get the content you need, is.
12. Optimize for mobile
Everyone knows that more and more mobile users are enjoying social media over mobile. Even Forbes predicted that smartphones would account for more than 87% of connected devices in 2017. That's why mobile content such as content for mobile users, landing page optimization, local-based targeting, and check-in promotion are becoming increasingly important. Also, when planning a campaign, mobile users who interact with their content via mobile must strategically approach their behavioral patterns or content readability. For example, a mobile user is not likely to consume large amounts of heavy content through his small smartphone. You should also be more cautious about your campaign's targets when promoting ebooks and white papers. You can segment your audiences according to the device you use, and most ad networks are taking advantage of this. Most framed advertisers target all devices to reach the most audiences, but this does not help with the ultimate marketing goal. In addition, campaigns that require only a minimal amount of action for Audience can achieve high performance on mobile.
Analyzing the past year's activities and performance is a natural process. We need to look at what our goals (KPIs) are in the past year, including followers, reach, engagement, and growth, and see how much we have achieved or are not meeting our goals. And do not forget to compare performance with your competitors. This analysis not only provides a very meaningful insight into future strategies but also helps you get away from the short-sighted perspective of a frog in the well.
2. Have a plan
Recently, social media operations are becoming more inclined to follow trends rather than plan to accompany high engagement. Of course, it is also important to be flexible with issues, but in a long-term perspective, consistent planning-based operations have greater benefits. It is important to set up annual, quarterly, and monthly goals in advance, and it is important to see how social media impacts your overall brand image, This is also effective for managing your workflow.
3. S. M. A. R. T. Set SMART goals.
Remember the abbreviation of S.M.A.R.T and set your goals for social media campaigns. S.M.A.R.T A goal is a goal that must be specific, measurable, attainable, relevant and time-bound. By setting these indexes clearly in advance, you can more easily create social media campaign strategies and tactics that will help you achieve your goals. In addition, tracking and measurable social media campaign goals can ultimately help determine the return on investment (ROI).
4. Analyze the activities of competitors (Spy on the competition)
Identifying your competitors 'social media campaigns will be a great opportunity to benchmark their campaigns and to study case studies of competitors' cool campaign ideas. Not only that. If you analyze whether your competitors' social media campaigns sharing similar audiences groups are successful or failures, they will help you plan more effective social media campaigns for your target groups.
5. Create an editorial calendar
Smart, well-organized content calendars are one of the best ways to organize your social media campaigns. First, start mapping the main content topics that will run during the year. There will be major events in the company and industry, holidays and entertainment issues that attract public attention such as the Olympics and World Cups, and other noteworthy dates. Then, you need to integrate these marketing issues with these marketing campaigns. You should set up a content calendar and run it timely according to these plans.
6. Align with your marketing goals
Social media basically needs to operate to improve the overall branding and marketing impact of the company. When planning for social media promotions, we must consider organic integration with huge advertising campaigns, because social media users are active all over the world, from social media to online and traditional media. In order to run a more effective campaign, marketing objectives must be the same across all channels. Whether it's lead generation, Impressions, audience growth, or anything else.
7. Develop a strategy for effective execution.
Google provides marketers with some tools to track marketing performance. Google Docs offers templates for creating content calendars, and Google Drive supports effective collaboration through in-team collaboration. It also allows weekly meetings and continuous report sharing during the project. I also have enough time to review the content.
8. Marshal your resources.
First, recruit in-house bloggers and designs for social channel operations. You need enough time to produce quality content at the deepest level. It is also very important that the content should be kept fresh. The deep bench, a collection of creative talents, helps you export a wide variety of quality content.
9. Build in some backup
No matter how well you plan, social media operations can be a lot like getting out of here like a rolling ball. That's why you have to give a certain amount of flexibility to content calendars, and if you're building more content than you need, it's likely that your content will not be relevant to your business or be used for any reason. Pre-built backup content to react in real time to specific issues or events enables you to deliver the more professional look and feel content on social media.
10. Give yourself some wiggle room
If a crisis occurs, your planned content calendar may be useless as paper scraps. However, when planning social media campaigns, it is a good opportunity to consider scope, time and content, as well as to identify the budget for promotions and, if necessary, to tackle the crisis. For example, if there is a flood or earthquake in the area where the company is located, this crisis can be a great opportunity to help with the CSR campaign by helping local people, such as charity campaigns, volunteers, or donations. With social media, you can go ahead without worrying about your budget, and it's even better to invest your budget and time to plan a better campaign.
11. Consider more visual content.
In 2014, Forbes predicts that future content trends will be centered around image-based visual content. Infographics, charts, videos, and image content will attract more attention to brands from their audiences compared to existing text-centric content. First, make sure you have the time and power to produce these content. Visual campaigns come from well-organized and useful content calendars because when you are ready to launch a social media campaign, you do not have to wait long for the design work to get the content you need, is.
12. Optimize for mobile
Everyone knows that more and more mobile users are enjoying social media over mobile. Even Forbes predicted that smartphones would account for more than 87% of connected devices in 2017. That's why mobile content such as content for mobile users, landing page optimization, local-based targeting, and check-in promotion are becoming increasingly important. Also, when planning a campaign, mobile users who interact with their content via mobile must strategically approach their behavioral patterns or content readability. For example, a mobile user is not likely to consume large amounts of heavy content through his small smartphone. You should also be more cautious about your campaign's targets when promoting ebooks and white papers. You can segment your audiences according to the device you use, and most ad networks are taking advantage of this. Most framed advertisers target all devices to reach the most audiences, but this does not help with the ultimate marketing goal. In addition, campaigns that require only a minimal amount of action for Audience can achieve high performance on mobile.
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