Facebook marketing services

Welcome to my “Facebook marketing services.”

Facebook, which is being used by 1.1 billion people worldwide and 16 million people in the world, has become a must-have for brands. In particular, on Facebook, users like their favorite brands, businesses, charitable organizations, and public institutions to show their interest by clicking on 'Like'. This allows brands to understand their interests and provide content tailored to their tastes and interests. As the enforcement of Facebook-targeted advertising products (timelines, RHS ads, etc.) is rapidly increasing in Korea, domestic marketers also recognize that Facebook marketing is essential.https://www.blogger.com

The basic concept of Facebook marketing

In Facebook marketing, spreading word-of-mouth through "Likes" is important. Facebook users post their interests and communicate with their friends through 'likes' or 'comments.' Through this series of activities, your posts will gradually spread on Facebook friendships. Without the word "good", word of mouth does not happen.

Facebook users trust their friends' brands or products more 'liked'. In general, people tend to value people's opinions when purchasing goods. Unleash your marketing efforts with people who are interested in our brand and products. If you get 'liked' from them, you naturally increase your preference for our brands and products.

What is a Facebook page?

Opening a Facebook page is essential for Facebook marketing. On Facebook, you can create a "page" for your business, brand, or product in addition to your personal account. Just as a page is created when individuals create their own accounts and talk to friends, businesses can also communicate with Facebook users (= fans) as a personality.

Facebook pages have many advantages as a marketing channel. First, the content (messages, photos, events, etc.) created by the page operator is displayed in the fans' timeline. Since these contents are shown with the posts made by the fans' friends, fans will be able to see the content without any objection. One of the reasons why Facebook users tend to express themselves by liking their favorite brand or company's page and enjoying participating in the event with their friends is also the reason why the page should be operated. By taking advantage of these features, marketers can more effectively deliver the messages they want to reach consumers.

When running an effective marketing channel, Facebook Pages, it would be nice if you had a dedicated Facebook operator or an agency to manage it, but personal and small businesses often have no personal or financial advantage. For those of you who do not care about running your Facebook page for a variety of reasons, Fan Gauge provides a wealth of information about Facebook page operations. Click the 'Next Step' button to see A to Z for page operations.

[Social Marketing Guide] explains how you can do social marketing for many people who are doing or want to do social marketing. Especially, I would like to give some useful information to small and medium-sized enterprises or small business owners who have little chance to get started because of the relatively low opportunity to get acquainted with the marketing know-how of Facebook. The social marketing guide, first of all, let's take a look at "why should you do Facebook marketing?"

Facebook, which is being used by 1.1 billion people and 16 million people in the world, has become a place where brands must hit. If you look at your daily smartphone usage time (including apps and the web), Facebook is the most popular next to the game. (30% of games and 20% of Facebook) Already Facebook has entered everyday life. In response to this trend, companies are increasing the amount of Facebook advertising. Facebook also offers a variety of advertising products. (Links to descriptions of advertising products)

On Facebook, which is the daily life of many people, 'likes' are used to receive and distribute corporate content.

The fan gauge self-survey shows why Facebook users "like" their company's Facebook activity by:

1. To get the latest news on your brand or product

2. There is no incentive or reward for fans

3. To get latest sales information or coupons

4. Tell your friends that you are interested in this brand

If you look at the reasons above, you can see that people are interested or in a brand or product. They become a fan of brands and products, get various product information, and feel like they have something for themselves. If you take advantage of this, you can make many of your users a great customer of our brand through Facebook.

One of the reasons why Facebook is a good marketing channel is that it gives fans information about fans who like it. If you take a good look at who is a fan of our brand and provide what they like (information, rewards), it's natural that the branding effect will be good. When I surveyed people who liked Facebook on their Facebook page and found that about 81% said they were willing to buy or use it in the future, I can see that Facebook is not just a place to share daily conversations with friends, There is.

(Image source: Flickr, by Thomas Angermann)

In summary, there are two main reasons for marketing through Facebook. First, many users, second, powerful targeting. In addition to the above resources, if you are reading this article, you already know the value of Facebook. Because of the nature of the platform, this value is equally given to all marketers, and it is a matter of how and how well they use it. In the future, I will explain how to use it in stages.

Facebook announced new features for advertisers who want to see more direct consumer responses through social networks,

And has also improved custom audiences (custom audiences).

Now, Facebook Ad Manager can show up to three ad units on desktop and one on mobile,

You can show up to three products to a specific consumer as a single ad unit.

Nomorerack, an eCommerce company, used this method to calculate the click-through rate (the percentage of ad impressions that went to the website (or webpage) linked to the ad through actual clicks) by 42 %, And the cost per acquisition (cost per acquisition) is reduced by 42-45%.

Multi-product advertising is now available on Facebook, and Facebook will work to combine it with other Facebook advertising interfaces.

Also, with regard to custom audiences enhancements on Facebook, a new feature of Ads Manager and Power Editor is to allow advertisers to see which pages they visit on their website, It makes it easy to access.

New features allow advertisers to automatically select new entrants based on past activity on the advertiser's website, allowing advertisers to focus on highly targeted customer segmentation for their advertised products. He says he will.

In other words, it focuses on consumers who have previously been interested in their products so they can be more effective at securing new customers and help them focus on promoting and marketing new products.