Digital media marketing agency

Welcome to my “Digital media marketing agency.”

NASMedia Digital Headquarters is in charge of integrated media planning. I'm working on finding the right media for my campaign and delivering my campaigns efficiently! Here we have a special thumbs up. I work in a cross-media advertising room! Digital Media, Broadcasting, OOH, etc., we are proposing to integrate all media covered by NASMedia into advertisers and managing them efficiently. For example, if you want to do this and you want to do it with a certain budget, A is helping you find the most efficient way to connect and enforce all media in our country.https://www.blogger.com

Why did you choose Nasmedia?

"I wanted to live a life with the content, I thought it was important to make the content, but I thought it was more important where and how it would be exposed.

1. I will show the necessary content to the right people at the right time.

2. We will be experts in all the content distribution platforms we know.

Creating value through constantly produced content is by far the best food of the future, and Nas Media is the company that will give me that excellent food.

What was the most rewarding thing in your company?

"It's not working well, but it's not working well." "It's a job.

But it seems to be the most rewarding time when we solve hard work.

The greater the size of the campaign, the more complex and difficult it is to coordinate with advertisers and media companies. I have found out that there is a better advantage for the moment of holding the campaign, for the convenience of the media, the appropriate reward and the delayed schedule, and then reporting it to the advertiser so that only the remaining media are live at the same time.

Fortunately, I was glad that I could hold festivals and proceed with better conditions. The moment of a stupid accident It seems to be always necessary to always find a way to find alternatives for a moment.

Please explain your day.

1. Campaign Management

- Determine if your campaigns are progressing well. Effective campaigns are set to keep up, while ineffective campaigns are addressed and shared with advertisers and agencies.

2. Organizing and transferring data

- Check the trend reports and media updates and pass them on to advertisers and agencies who may be helpful.

3. Prepare for the meeting

- Because the client and the meeting are usually held in the afternoon, prepare the meeting, including the materials to be discussed in the meeting.

Social Media and Marketing

In a three-month period from November 2009 to January 2010, Berson Marsteller, a global public relations agency, surveyed the top 100 companies in Fortune magazine's use of social media, with 79 companies reporting Twitter, YouTube, blogs, Facebook Or more. Nearly 80% of major companies are responding positively to social media-based communication activities.

Social media refers to media that enables two-way communication, sharing various interests, opinions, and experiences through various social networking that is formed around individuals. Based on personalized platforms such as blogs, Twitter, YouTube, Facebook, etc., it is possible to communicate with each other by establishing friends, sharing information, and always being connected. Social media, which appeared in the latter half of 2000, quickly became an important core media that changed the paradigm of corporate strategy and marketing communication as well as individual lifestyle.

The emergence of social media and its transformation

The widespread use of portable digital devices, the growth of personal media, and the development of open technologies based on Web 2.0 have accelerated the proliferation of such social media. As the spread of various digital devices such as mobile phones, digital cameras, and recent smartphones spread, communication activities to share personal daily life, pictures, and videos in real time anytime and anywhere became common and increased use of social media. In other words, accessibility of social media has been strengthened by sharing and connecting with each other through various technologies based on openness.

The emergence and fashion of social media have changed the marketing communication environment with existing customers. If existing marketing communication has been in 'Push communication', which delivers a one-way message to a large number of people, social media will continue to be connected with 'Pull communication', in which customers voluntarily participate and communicate based on their relationships with individuals. In the form of diffusion.

Social Media Marketing Definitions and Features

Social Media Marketing is a series of relationships that build on the ongoing dialogue with customers while understanding the needs of customers through sharing interests and information based on various social media customer contacts that are open and connected. Communication activities.

Through social media marketing, companies can plan new products by reflecting the market research and customer's ideas to understand the needs of potential customers in terms of merchandise planning. In terms of marketing promotion, it can be utilized as a new product promotion channel that allows customers to voluntarily participate based on a personalized media platform. In terms of customer communication, customers can listen to customers' stories about their products and services to new customers and strengthen their relationships with customers through loyal customers.

Social media marketing features 'spontaneity', 'real-time', and 'connectivity'. Unlike conventional marketing, customers are the main players. They voluntarily engage in blogging, Twitter, etc. to actively engage in product improvement with ideas about their products or services. The voluntary participation of the customers has the advantage that they can grasp the hidden needs of the customers without the enormous expense from the viewpoint of the company and can easily acquire the information that can be used for new market entry and new product planning. Therefore, the key to success is to attract a lot of customers' voluntary participation in social media marketing.

What social media marketing should do

As customers' voluntary participation increased, responding to product responses and customer complaints quickly emerged as a key issue in strengthening customer relationships. Social media collects customer reactions in real time, listens to customer complaints and negative word-of-mouth, and then instantly solves problems by talking with customers. Morgan Johnston, the manager of the low-cost airline JetBlue, said in an interview with <USA Today>: "If previous customer management was notified after an unexpected situation and after all the circumstances, Twitter can notify customers every moment "Real-time communication with customers in social media marketing is paramount.

An important part of social media marketing is to stay in touch with connected customers through various links. It is possible to strengthen marketing communication by using an influential 'opinion leader' group that provides reliable information from the standpoint of the company as a business word-of-mouth channel.

Recently, many people think that personalized media such as Twitter and social media and smartphone will lead the market and completely replace the existing media. In addition, in terms of marketing strategy, there are arguments that it is effective to develop interactive marketing based on new media, which is unconditionally newly emerging for differentiation from existing marketing, but this is a myopic view. New media is not replacing existing media but is expanding media now, organically complementing each other based on the media characteristics of each media. Therefore, social media marketing development should also be viewed as an extension of integrated marketing communication that can strengthen and expand 'contact' and 'value' with 'customers' based on various communication channels of customers on and off the line.