Market research academic

Welcome to my “Database management software definition.”

We usually have had contact with the questionnaire survey, the organizers are through a detailed and comprehensive understanding of the specific object to draw conclusions. This conclusion comes in the form of a written report, which we call the market research firm. Through market research companies based on fact-based research findings and conclusions drawn, combined with the actual situation of the real reaction out, so as to decision-making or organizer to provide a strong basis for decision-making.
Market research companies according to different nature and content can be divided into various forms, let us work together to find out some of the market research company common several main forms? First, market research companies can be divided into comprehensive and thematic reports, depending on the content and presentation.

Comprehensive market research company's performance as diversified issues, the content is relatively rich and colorful. The scope of this research report survey is relatively broad, so as to better correspond with the diverse content, space is relatively long. Thematic Market Research The content of the company is the opposite, which shows that the content is more professional and targeted, the scope of research is relatively less broad, and the length of the article is relatively short.
In addition, according to the main purpose of the research report to be divided, the market research company can be divided into two kinds of applied research reports and academic research reports. Applied market research company mainly to solve practical problems and rely on reality, and academic research report is mainly to reveal the nature of things and development as the main purpose. It is worth mentioning that the classification of these two reports is actually relative

social and economic decision-making consulting center is the state's official professional body, is an integrated organization of outstanding intellectual resources, is a high-level, comprehensive and open research institute for academic research and academic exchange of market research for large and medium-sized enterprises and institutions. It integrates advanced International market research consulting resources and models, the use of innovative management methods to expand the advanced management consulting system, the center of academic strength, combat-rich experience, distinctive research characteristics; specifically for all levels of government and large and medium-sized enterprises and institutions to provide market research advice And decision-making professional organizations, is one of the top research institutes in the field of market research with international reputation and industry influence

In the consulting market research
In the consultation is a professional market research company, the company has a standard market research process, with a professional project team (with professional project planners, data collectors, quality inspectors, data analysts), for many domestic enterprises The industry research, consumer research and other market research services, has been highly recognized by customers.
Business Description:
Industry Research:
Market size and potential research
Market segmentation and customer behavior research
Channel model research
Competitive Benchmark Study
Consumer Research:
Market segmentation and evaluation
Consumer U & A Research
Customer Information Analysis
Research on Consumption Patterns
Special research:
Product listing research
Marketing Network Statistics Research
Distribution rate statistical study
Business district research (site selection)
Customer satisfaction research
Advertising effectiveness research
Employee satisfaction research
Price Research
In consultation with the market research service process description:
1. Communicate with clients to establish research goals
2. Determine the research design
- Determine the type and source of the message
- determine the method of collecting information
- survey design
- Determine the sampling plan and sample size
3 research implementation and monitoring
- Data collection personnel training
- data collection
- Research process monitoring
4 data analysis
5. Issue a research report
In the consultation tool:
Research methods:
1, investigation method
Qualitative investigation: projection technology, in-depth interviews, focus groups forum
Quantitative Surveys: Home Visits, Telephone Inquiries, Spot Visits, Street Blocking, Mail Access, Online Surveys, Cell Phone Surveys, Internet Surveys
2, observation method
Mystery shopper, customer experience (consumption pattern observation), usability test, passenger flow measurement
3, experimental method
Experimental design, quasi-experiment design, market test
Analytical method:
Basic data analysis (scale analysis, cross-analysis, data projection)
Strategic Research (Market Segmentation, Portfolio Analysis, Market Forecasting, Kano Consumer Needs Analysis)
Tactical research (brand image research, pre-launch research, pricing research, joint analysis)
In the consultation focus areas:
Consumer Electronics, Consumer Goods, FMCG and Consumer Staples, Real Estate, Automotive and Spare Parts, IT and Consumer Electronics, Biochemistry and Pharmaceuticals, Energy and Environment, Food and Beverage Processing and Manufacturing, Machinery Manufacturing, Textile and Garment, Finance and Investment , Education and culture, chemical industry, building materials, home appliances and other industries

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