Welcome to my “Sample social media strategy.”
Light-speed users to share data to prove its popularity, investors are also looking forward to it. Since its founding in 2011, Snapchat has raised a total of 1.1 billion U.S. dollars in financing, exceeding a valuation of 16 billion U.S. dollars, making it the world's third-most valuable startup after Milo and Uber.
Such a new generation of social "Little King" now also have to enter the media industry? That's right! Snapchat from the beginning of this year began recruiting, quietly layout its news business.
The core Snapchat users are concentrated in the 13 to 25 year-olds, so their transitional media action is more focused on the tastes of younger readers, from preparing an editorial team to developing a content platform that covers both PGC and UGC's bi-directional strategy and how its media landscape will be step by step Present?
Steps to tap the top talent, set up their own news team
Since we have started the road to transformational media, we must first reserve senior media personnel and form a good news team. Starting in January, Snapchat has tapped top talent from major media to match the best people for its news business.
The following three "core talent" to join, so Snapchat news team instantly level up!
Timbre: Nick Bell
Nick Bell, former senior vice president of News Corporation, oversees digital products. In April last year, he was Snapchat strong hired, the current content boss
Such a new generation of social "Little King" now also have to enter the media industry? That's right! Snapchat from the beginning of this year began recruiting, quietly layout its news business.
The core Snapchat users are concentrated in the 13 to 25 year-olds, so their transitional media action is more focused on the tastes of younger readers, from preparing an editorial team to developing a content platform that covers both PGC and UGC's bi-directional strategy and how its media landscape will be step by step Present?
Steps to tap the top talent, set up their own news team
Since we have started the road to transformational media, we must first reserve senior media personnel and form a good news team. Starting in January, Snapchat has tapped top talent from major media to match the best people for its news business.
The following three "core talent" to join, so Snapchat news team instantly level up!
Timbre: Nick Bell
Nick Bell, former senior vice president of News Corporation, oversees digital products. In April last year, he was Snapchat strong hired, the current content boss
From Sean Mills's curriculum vitae, he is definitely a good player in content operations: Onion News is up to 10 million while serving onions; and while on the startup video site Now This, he browses Volume from 150,000 to 60 million, soaring 400 times.
In addition to setting up a professional news team, developing new products is also a top priority for Snapchat's transformation media.
In June last year, Snapchat launched "Our Story" feature, in the hot-type events or activities, users can upload videos to the channel, forming a hot event "live stream."
Our Story is a crowdsourced, large-scale content aggregation service that only shows for 24 hours before disappearing automatically. In the live broadcast process, page views will be updated in real time, the event "heat" is presented directly. Technology news site Techcrunch commented that "Our Story" is a "genius-like co-innovation" in live streaming and that Snapchat offers a crowdsourcing path to increase user engagement when people cannot be there.
In June last year, Snapchat launched "Our Story" feature, in the hot-type events or activities, users can upload videos to the channel, forming a hot event "live stream."
Our Story is a crowdsourced, large-scale content aggregation service that only shows for 24 hours before disappearing automatically. In the live broadcast process, page views will be updated in real time, the event "heat" is presented directly. Technology news site Techcrunch commented that "Our Story" is a "genius-like co-innovation" in live streaming and that Snapchat offers a crowdsourcing path to increase user engagement when people cannot be there.
Snapchat is even more "picky" when it comes to choosing a partner media than the same type of service from social giant Facebook. In addition to strictly controlling the amount and quality of media presence, all content posted on Snapchat by the press is tailor-made for this platform. At present, users can receive content from CNN, Yahoo News, Daily Mail, Vice and many other media agencies.
Snapchat is painstaking at how to customize news for users. In its view, the machine algorithm does not fully "calculate", and if speculation in the user preferences mistakes, it will cause great harm to the user experience, or even mislead advertisers mistakenly put ads, resulting in "miserly Two lost "result.
Therefore, Snapchat attaches great importance to the role of artificial screening. It is understood that currently has more than 40 professional artisanal content screening team, editors push the news based on user preferences, and sometimes even "one-on-one" try to figure out the user preferences for its screening of the right content.
Snapchat is painstaking at how to customize news for users. In its view, the machine algorithm does not fully "calculate", and if speculation in the user preferences mistakes, it will cause great harm to the user experience, or even mislead advertisers mistakenly put ads, resulting in "miserly Two lost "result.
Therefore, Snapchat attaches great importance to the role of artificial screening. It is understood that currently has more than 40 professional artisanal content screening team, editors push the news based on user preferences, and sometimes even "one-on-one" try to figure out the user preferences for its screening of the right content.
Light launch information service is not enough, Snapchat is also ambitious to enter the film and television production industry. In order to further penetrate the user base, from February this year, Snapchat launched "Literally Can not Even" series of network original drama, the main young user tastes.
As a starter for the Snapchat Splash mini-web drama, the story tells the story of a sad story a pair of 20-year-old sisters rushed to a pool party to match their target user group age.
As a starter for the Snapchat Splash mini-web drama, the story tells the story of a sad story a pair of 20-year-old sisters rushed to a pool party to match their target user group age.
However, the industry seems, the biggest highlight of this drama is not plot content, but the release form.
This original series comes on stream every weekend at Snapchat. In order to be closer to the user's viewing habits on the mobile terminal, the original episode takes less than 5 minutes and is played in portrait or split-screen mode. The single episode can be viewed for 24 hours.
Literally Can not Even is coming soon in the second quarter, which will also be an example of Snapchat's use of the platform to enhance user stickiness. From news and information to film and television series, Snapchat's transition attempt covers almost all the important types of media, and this is just the beginning of its platform "migration".
This original series comes on stream every weekend at Snapchat. In order to be closer to the user's viewing habits on the mobile terminal, the original episode takes less than 5 minutes and is played in portrait or split-screen mode. The single episode can be viewed for 24 hours.
Literally Can not Even is coming soon in the second quarter, which will also be an example of Snapchat's use of the platform to enhance user stickiness. From news and information to film and television series, Snapchat's transition attempt covers almost all the important types of media, and this is just the beginning of its platform "migration".
Marketers want to know how potential customers and leads cite their own company on social media, but how do marketers know who the customer is? The social media tools at the JiZhiLan marketing tool platform help marketers build databases: mark customers and leads, and help marketers to prioritize.
The prevalence of mainstream social media users escaped frequency phenomenon
With the reduction of user registration rights, Qisi Q & A content quality deteriorating, many know God have fled. And know almost the same, Douban, microblogging veterans who also self-positioning as the site of "popular social media," the moment to flee. As their users grow larger and larger and suddenly flood a group of "unrelated" people, offensive sensation creeps and users become more resistant.
In fact, people do not flee social, nor social media, but mainstream social media. There is only one central reason for people to flee: not happy to have fun. Mainstream social media has deviated from the original intention of many people involved in online social networking. In order to encompass more people, the mainstream social media broke the delineation of the class hierarchy. Coupled with the rapid development of the mobile Internet, people of all kinds of values spread all over the social network, and the social network became quite a mixed bag. The difference between the people who are over, their social ties are actually more and more ineffective, which is a kind of pressure and embarrassment for others.
Restraint and focus: The principle of reducing user churn and attracting new users
In fact, with the establishment of the goal of "popular social media," the phenomenon of loss of experienced users is already justified. If the mainstream social media can grasp this "degree" and properly control its desire for "popularization," it can still maintain such a high standard of popularity and uniqueness that is irreplaceable. The emerging non-mainstream social media, you can draw on the "restraint and focus," Proverbs, in achieving such a realm at the same time, a steady stream of new users.
Traffic Reward Marketing: Means to Reduce User Churn and Attract New Users
Anderson, the founder of Internet Free Economy, said that free, not a "left-pocket, right-pocket marketing strategy, but an economics based on computer bytes" that allows The marginal cost of a product is finally zeroed. Reward marketing is precisely the use of this concept, through the material or spiritual reward to guide the user behavior, to attract users to participate in the passive attention of the audience into the initiative or even take the initiative to participate.
As for the prizes, traditional prizes are confronted with a series of difficult issues such as selection, procurement, storage, packaging, delivery, transportation, and after-sale, which often result in less duplication and inefficiency in the marketing of the enterprise, greatly increasing the conversion cost. Like the virtual prize represented by the mobile phone traffic, real-time procurement, real-time distribution, that is, the instant delivery that unlimited amplification, effectively reducing marketing costs and improve the conversion rate, so that the reward more convenient and more controllable.
How to use mobile phone business to carry out activities? Let's take a look at how some well-known companies in the industry apply. UC Browser is the third most used third-party mobile browser in the world. Its "Paying Attention to UC Public Numbers" not only attracted a large number of new users to follow WeChat public number but also integrated all the main UC activities in the one-page promotion, Eventually brought a total of 100,000 readings in a week. Another example is the well-known domestic video site Ikki, launched the "download Ikki video, 100M free flow of traffic" activities, effectively during the event to improve the download volume and video playback.
With the reduction of user registration rights, Qisi Q & A content quality deteriorating, many know God have fled. And know almost the same, Douban, microblogging veterans who also self-positioning as the site of "popular social media," the moment to flee. As their users grow larger and larger and suddenly flood a group of "unrelated" people, offensive sensation creeps and users become more resistant.
In fact, people do not flee social, nor social media, but mainstream social media. There is only one central reason for people to flee: not happy to have fun. Mainstream social media has deviated from the original intention of many people involved in online social networking. In order to encompass more people, the mainstream social media broke the delineation of the class hierarchy. Coupled with the rapid development of the mobile Internet, people of all kinds of values spread all over the social network, and the social network became quite a mixed bag. The difference between the people who are over, their social ties are actually more and more ineffective, which is a kind of pressure and embarrassment for others.
Restraint and focus: The principle of reducing user churn and attracting new users
In fact, with the establishment of the goal of "popular social media," the phenomenon of loss of experienced users is already justified. If the mainstream social media can grasp this "degree" and properly control its desire for "popularization," it can still maintain such a high standard of popularity and uniqueness that is irreplaceable. The emerging non-mainstream social media, you can draw on the "restraint and focus," Proverbs, in achieving such a realm at the same time, a steady stream of new users.
Traffic Reward Marketing: Means to Reduce User Churn and Attract New Users
Anderson, the founder of Internet Free Economy, said that free, not a "left-pocket, right-pocket marketing strategy, but an economics based on computer bytes" that allows The marginal cost of a product is finally zeroed. Reward marketing is precisely the use of this concept, through the material or spiritual reward to guide the user behavior, to attract users to participate in the passive attention of the audience into the initiative or even take the initiative to participate.
As for the prizes, traditional prizes are confronted with a series of difficult issues such as selection, procurement, storage, packaging, delivery, transportation, and after-sale, which often result in less duplication and inefficiency in the marketing of the enterprise, greatly increasing the conversion cost. Like the virtual prize represented by the mobile phone traffic, real-time procurement, real-time distribution, that is, the instant delivery that unlimited amplification, effectively reducing marketing costs and improve the conversion rate, so that the reward more convenient and more controllable.
How to use mobile phone business to carry out activities? Let's take a look at how some well-known companies in the industry apply. UC Browser is the third most used third-party mobile browser in the world. Its "Paying Attention to UC Public Numbers" not only attracted a large number of new users to follow WeChat public number but also integrated all the main UC activities in the one-page promotion, Eventually brought a total of 100,000 readings in a week. Another example is the well-known domestic video site Ikki, launched the "download Ikki video, 100M free flow of traffic" activities, effectively during the event to improve the download volume and video playback.
With a lot of social media platforms have had cooperation with millions of wireless, is a professional third-party mobile phone traffic distribution platform. It is 12 years of focus in the field of wireless application services, making it a leader in the industry. The platform provides traffic distribution services of the three major operators to meet the demand of merchants using mobile phone traffic packages as gifts. Businesses can not only generate traffic marketing campaigns quickly through the platform to achieve zero development. At the same time, the platform also provides SDK or API to access the national triple-play mobile phone traffic resources to realize the delivery of carrier traffic packet resources. Hundreds of millions of wireless mobile phone revenue incentive marketing program for multiple scenarios, to meet the diverse needs of businesses, such as registration to send traffic, download traffic, the public concern about the number of WeChat to send traffic and other brand promotion and suction purposes.
No comments:
Post a Comment