Competitor content analysis

Welcome to my “Competitor content analysis.”

One.
Setting a competitor's scope
Basic searches will find competitors' products and similar projects. (Domestic competitors are limited, so it is important to identify the names and projects of overseas affiliates.)

2.
Search competitors
Define competitors and search for companies or projects related to the project.

3.
Survey of competitors' project types
Investigate appropriately the competitor and micro user environment of related companies. Competitor surveys primarily record competitors with similar types of products or services.
(1) For artistic works such as posters and art books, search for image-related sites and magazines. In this case, the competitor searches for a similar type of image (such as an event poster or a similar type of artbook) and searches for similar image samples.

(2)
For logos, brand-specific packages

Competitors can be clearly defined because their competitors are clear.
But in this case
It is important to conduct case studies overseas, not just domestic companies.
Search for overseas magazines or websites and collect as many samples as possible.
Competitor Analysis Notes
Competitor Analysis
Simply in the same market
Direct
Related
competitor
Not only in accordance with the development of technology
Indirect
To influence the project
Including potential competitors
Should be.
Domestic case
Not only
Similar cases overseas
And analyze it.
Data on the market environment and trends can be retrieved from research articles by national research institutes and private research institutes based on news articles or blogs.
Use blog and SNS materials as subjective and qualitative data
can do. However, some of the materials on the blog
Materials of important research institutes
Excerpt from the blog
Identify the source of the excerpt and identify its source
do.
Overseas case
In the case of
Use blogs, cafes, image-oriented SNS, etc.
And related
Indicate the source of the material
All.
Collected data
To a spreadsheet program like Excel
Collect and store
do.
Order of Demand Survey
One.
User (consumer) analysis

(1) Based on the collected data and the keywords derived from the competitor survey, the range of users (consumers) concentrated by competitors is inferred.
(2) Define various types of users (consumers) based on collected data.
(3) In the process of organizing the data,
You can define the users (consumers) of the group that each product targets.

2.
Retrieve project-related data from users (consumers)

(1) Recent clients tend to express reviews and pros and cons of projects and products through blogs or SNS.
Search and collect related data.
(2) The client sets the scope for the user presented in the guide of the project, and the socio-cultural characteristics of the user
It is composed and defined based on materials such as newspaper articles.
Notes on Demand Survey
Because the visual design field often works closely with a company's marketing or public relations field, it is necessary to understand marketing related knowledge.
In visual design research, demand research is the process of analyzing qualitative and quantitative data such as marketing to shape the consumer.
It is important to understand and apply various methods because the process of demand research is done in various ways and may differ from company to team.
1. Competitive Analysis
Collect case studies and images similar to the projects the client has ordered

Define competitors
: Investigation through project-related company or project search
Competitor Survey
: Investigate by properly dividing the micro-user environment with competitors of related companies
Competitor Analysis
: Derive keywords from design concept and visual characteristics of competitors' products or projects and organize them
2. Demand Survey
Demand surveys are the process of deriving the answer of who to use, what, and how to use a product.
In particular, since recent technological environments are changing very rapidly, forecasts of demand are closely related to outcomes. This is because the prediction of inadequate demand is not only a success or failure of a single product but also a great influence on the existence of a company.
Demand research is a technique used mainly in marketing,
Visual design research proceeds to understand the attributes of specific users and to understand the needs of users.
Articles about competitors' products
* Action Tips
Collect all products that can be searched on the Internet and sort them by price, color, and type so that they can be seen at a glance. In the case of [Figure 1-8], it is an intermediate product made by sorting the secondary battery for smartphone by price and sorting by product price.
The research data can be organized into one or two keywords by combining these various criteria.
[Fig. 1-8] Competitive Product Survey of Cell Phone Auxiliary Battery Market
* Action Tips
[Figure 1-9] shows the type of consumer that can respond to emergency situations at low cost and the type of consumer who wants to continue to use electronic devices at a high cost by examining the type and price of the secondary battery. In this way, not only can we analyze the demand type by analyzing the type of product, but also the market positioning of competitors can be easily judged
[Fig. 1-9] Classification of price and type of smartphone auxiliary battery product family
* Action Tips
The latest market trends are a bit easier to find on foreign sites than in Korea, and you can easily find overseas resources using Google Chrome's translation feature.
It is not easy to find overseas trend data, but it is used as important data to understand the international trend of the project and future market change.
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