Benefits of social media marketing

Welcome to my “Benefits of social media marketing.”

According to foreign media reports, Tom Smith, former head of spending trends at Universal McCann, a founder of market research firm Trendstream, a social media research and consulting firm, wrote today Eight big benefits to consumers after big businesses integrated into social media were analyzed.https://www.blogger.com

1, social media to promote corporate information transparency

Social media is more than ever before in technological innovation to promote business collaboration so that all companies and organizations are under the public supervision. The more motivated an organization is on social media, the more transparent it is. For example, HP's employee blogging program gives the outside world better insight into HP's internal conditions. Companies such as Wal-Mart even invite customers to write blogs.

It's hard for large businesses to interact with users before they get integrated into social media, and they can not get feedback. Now, users have direct access to business executives. In addition, all enterprises have to be more cautious about environmental issues, product standards and the rights and interests of consumers and employees.

2, social media to enhance product quality

Social media allows all consumers to comment on and comment on the product, so the manufacturer's product must have excellent quality. Manufacturers who fail product quality will be exposed and eventually fail. This is why good products tend to spend less on traditional marketing. The existence of social media makes excellent products sought after by their own users and fans.

3, social media can provide excellent customer service channels

See how Virgin America uses Twitter. If you have a problem with your flight, just ask for help from Virgin's customer service on Twitter. This service is very forward-looking.

4, social media can create the products consumers really need

Starbucks, Dell and Procter & Gamble are taking this model, listening to user feedback and feedback, and to create better products. The more active large corporations are, the more they can promote the development of this model.

5, consumers can control social relationships

You can choose to focus on Intel or Ford employees, as to whether you need to join their community is entirely yours. This is in stark contrast to traditional media, where you simply have no control over your relationship with large companies.

6, free access to large enterprises

Businesses often build platforms, websites and services to make money and build businesses, but most are free to the user. In many cases, these services rely on advertising and sponsorship fees to generate revenue.

7, large companies can use social media to provide interesting information

If some brands want to publish videos through social platforms and do the right thing, then consumers can get the information. Such as the company's history of Coca-Cola publishing on its blog and Nike's football video posted on YouTube.

8, users dominate the content and interaction

Not surprisingly, much of the communication on social media has to do with big business. Whether voluntarily or voluntarily, large corporations have been truly involved in social media. (Compilation / long song)

This year, U.S. agencies conducted a study of the role of social media in shaping brands. According to the study, 76% of corporate marketers think social media is very important to brand building; 72% of marketers think it is a great way to cultivate User loyalty is also important. And 59% of marketers believe that companies that do not support social media in the future will find it hard to survive.

As the favored marketing method for business owners, Chuanchi Network believes that the promotion effect of social media on the corporate brand is mainly reflected in five aspects:

First, social media has a wide range of influence. As of the end of 2011, the number of social media users in China has reached 300 million. China has the largest and most active social media user base in the world and the social media registration rates of 95% of the residents in the second and third-tier cities. At the same time, people spent 110 billion minutes on social media sites, accounting for 22% of all online time. Unlike traditional advertising exposure, users who like to participate and contribute content will actively focus their attention on the brand through the promotion of social media. According to the estimation of Australian research company, if the social network comments and postings add up to about 5000 each year Billion exposure, this is a big exposure.

Second, social media is good for brand loyalty. At least half of Twitter and Facebook users think they will become more and more interested in talking about, recommending or buying a company's products after they start focusing on an enterprise on social media. With social media, brands can easily communicate with users more easily, and ultimately create a long-term "fan" user base through creative content and interactive quality.

Third, social media timely feedback and interaction, enhance the brand's user experience. Traditional media too much to attract consumers, and use too much information to bomb consumers; social networking site is to let consumers decide which brands to focus on, what aspects of the brand. Known as the "most profitable luxury goods industry," this feature of social networks will become the fundamental and primary mode of communication for the future of the enterprise.

Following the analysis of the interaction between enterprises and social media, Chi Chi network found that in the fierce competition environment, the low-cost and high-output characteristics of interactive marketing give rise to a thriving and developed phenomenon. As a result, herding effect has appeared. Countless enterprises Blindly follow the trend, rushing into the crowd, but often lack the participation of professional social media personnel, the results have little effect, only full integration of social media positions have their own characteristics of the length and length, reasonable resources, in order to show the brand's "three-dimensional impression" Improve user experience.

In addition, social media provides users to share features, easy to form a word-of-mouth effect. Foreign studies point out that more and more Chinese social media users want to be friends with you. More than 89% of people think social media can enjoy more equality, which is why they like to share. The report analyzes that 26% of Chinese social media users regularly initiate dialogues, create content and post their views online, expecting more participation.

Seventy percent of users watch corporate brand ads on video-sharing sites; 51% download brand-related apps on their phones; 43% make friends with the brand; 21% Of users even make and share videos about products and brands.

Finally, social media is an effective channel for brand crisis PR. Although public relations departments or business owners are reluctant to mention this issue, at the moment of information transparency, crisis public relations is a required course for enterprises. In particular, making full use of social media and establishing a proper brand crisis system can be quick and easy, Effectively reducing the negative impact of the crisis on the corporate brand.

Social media marketing crisis response PR, the main need to consider the following three characteristics: 1, real-time. Once a crisis event breaks out, it will often be retransmitted in large quantities in a very short period of time, which will have a huge impact. Enterprises can quickly establish social media feedback network in real time so that the audience can get the most out of the facts. 2, open information management. Once the incident occurs, it is no longer necessary to ignore the media under the guidance of the "plugging" mentality and settle the issue that the media is no longer suitable for the "vast sea" of media outlets. Instead, the brand "sincerity" should be rapidly disseminated through the influence of social media. . 3, two-way and equality. This is the biggest benefit social media brings to the market, enabling brands to interpret the community, the public, consumers, and industries at the same time. In addition, timely feedback, further adjustment, and improvement.