Social media management services

Welcome to my “Social media management services.”

With the popularity of social networks worldwide, social media management software is set to become one of the standards for future businesses.https://www.blogger.com

CRM seems to be standard on every successful business, but with the advent of social networking, client-management software also needs to be up-to-date, and the rise of social media management software seems a matter of course. Social media management software drives the organization's management of social media by providing solutions such as extensive monitoring, analysis, and engagement on social media.

Social media management is coming

The term "creative destruction", which Schumpeter proposed more than sixty years ago, is still being constantly proven. He believes that innovation is the continuous reform of the economic structure from the inside, that is, the constant destruction of the old and the creation of new structures. And social media management, a new business born from customer relationship management, is just moving along the path of creative destruction. CRM without social media management will no longer be able to meet the needs of enterprises, and "creative destruction" will inevitably be "completely destroyed."

April 2010 Social media event management service provider Spredfast gained its first funding since its inception, with Austin Ventures providing $ 1.6 million in venture capital. Just a year later, Sprout Social, a startup that offers social media management services, just got a $ 10 million investment from Thinking in February, bringing it to an instant hit of $ 50 million. Capital markets for social media investment management increases, but also marked optimistic about its future development prospects.

The major software companies have also layout and strive to take the lead in this blue ocean. Salesforce, which announced in March this year that it has acquired Radian6, a social media monitoring services company for $ 326 million, shows its determination in the field of social media management. But SAP is faster, just more than 20 days ago, officially released in the country Business Objects 4.0 a full range of products, which contains many components, traditional business intelligence components, but also a higher level and more extensive business Analysis of the concept, including performance analysis, business intelligence, information management, risk management, databases and so on. One of the features of social media analytics has received media attention.

IBM, also a software giant, is also full of confidence in the future of social media management. According to John Squire, chief strategy officer of IBM Core metrics, "When people interact with a brand in a variety of ways, including e-mail, social networking sites, and official homepages, and so on, IBM is involved in the field of social media analytics. To truly measure business impact, As a whole, it detects people's interactions with these resources, and new social media analysis software from IBM can help marketers design more targeted, accurate and efficient social media marketing programs. "

More than sixty years ago, Prahalad proposed the law of business success: N = 1 and R = G, believing that technological trends such as convergence of the Internet, digitization, industry, and technology are converging and that the theory that initially shocked the world Continues to prove today that the development of social media management is one of the arguments.

N = 1

N = 1 refers to a consumer experience at a time, so it means that the value is based on the consumer's unique, personalized consumer experience.

For all the information on how to get every consumer from social media, Zhang Xia, chief technology officer of SAP China, said: "There are two types of information that social media can bring us: one is traditional digital information such as this product How many people there were, how many people there were, how many people were there after that person was ordered, and there was another type of information that was written in words wherever you told him to say something positive Negative, these should be comprehensive analysis.

For the analysis of traditional digital information, the major media and online advertising companies mainly use a technique called "clickstream" to analyze it. This technology, which appeared in the United States around 2000, can be said to follow up User behavior is one of the most popular technologies, it is by virtue of the relevant technology, to be able to accurately grasp the user's every move on the Internet.

Of course, organizations that rely solely on traditional digital information analytics can be frustrating if they want to fully understand users' personalities on social media and even their attitudes toward certain products through the words and deeds of users. In fact, for the enterprise, the management of social media is much more complicated than that of ordinary CRM. The biggest difficulty is the profound text analysis technology. With the advent and rapid development of social media, more and more enterprises are engaged in marketing with social media on the one hand, and also want to use social media to get real-time feedback on the early release of products.

Through the use of word analysis technology can find the so-called social graph from the media, find the nodes in the social graph. Because of the great influence of the key people in a node, when a new product is launched, feedback from the key people in the key social graph can be very quickly and instantaneously, combined with the information of e-commerce. Zhang Xia cited an example: "For example, when we met in the United States in December last year, Twitter in the life, broadcast the process we analyze the keywords on the information posted on Twitter, we can use SAP Business Analysis software to customers The degree of interest in different functions of the product is counted in a timely manner, so that word analysis is a very important function in the whole business analysis.

As social networks and mobile communications empower consumers, more and more are in the midst of changing anomalies. Today, 70% of the initial consumer interaction with a product or service occurs on the web, with 64% of first-time purchases being driven by the web experience, and 600 million of the 2 billion internet users Using Facebook. In the meantime, purchases of mobile devices are rapidly growing, doubling to 119 billion U.S. dollars this year alone.

R = G

R = G refers to resources from many sources, which are often spread all over the world. The implication is that no enterprise has a business scope and scale large enough to meet the experience of a specific consumer at any moment. According to Prahalad's theory, traditional values centered on "business and products" are being quickly replaced by a "value for personal experience and co-creation." IBM apparently got it. Unlike other social media management software, IBM focuses more on social media management in the field of e-commerce.

In June 2010, IBM announced a definitive takeover agreement with Core metrics, a network analysis software company. Through this acquisition, IBM has increased its business analytics capabilities to allow businesses to leverage the cloud delivery model to obtain consumer interaction information in real-time from within and through Social media networks plan more targeted marketing campaigns faster. And obviously, IBM will not waste the power of Core metrics in business analytics.

According to statistics, 70% of the first customer's current interaction with a product or service occurs online, and 64% of first-time purchases are driven by a digital experience. According to IDC's statistics, the transaction volume of e-commerce in China reached 4.5 trillion yuan in 2010, with an average annual increase of about 30% and is expected to exceed 10 trillion yuan in 2013. Compared with the traditional 10% of the business and IT companies about 12% growth rate is indeed promising. No wonder China's Ministry of Commerce proposed that by the end of the 12th FYP period the market size of China's e-commerce will be expected to account for 5% of China's GDP.

Paul Papas, head of global business intelligence at IBM Global Business Services, said: "Customers now have more open access to information, but they do not necessarily have in-depth knowledge of the products and service providers and sellers. Customers need some new capabilities. The first ability is to understand the public opinion that is generated around the world by the company's products and brands. When this new level of insight is reached there will be a completely different way of interacting with customers and the supply Business and partner networks will be closer and more responsive. "For Staples, a retail giant that owns up to $ 24 billion in retail sales, the Social Media Management Suite helps to personalize the buying experience across all channels of interaction More than 10,000 B2C and B2B customers in 27 countries.

It is as if all businesses have to win customers, so every business needs customer relationship management software, the same is true of now, almost all business customers are members of the social empire, so most companies also naturally need social media Management software. Social media has become the battleground of the military, and social media management software has naturally become one of the standards corporate.