Digital media marketing companies

Welcome to my “Digital media marketing companies.”

The media has developed according to the times, and the advertising marketing company has adapted to the media. But marketers are experiencing a lot of confusing and difficult moments. In the future, we will look at how technology is changing the marketing industry, focusing on the overall theme of "survival start-up marketing." In addition, each company wants to talk about what marketing functions are needed and what jobs and skills are needed accordingly.https://www.blogger.com

Changes in Digital Marketing Organizations

Digital marketing organization and job

Differences in start-up and marketing organization and business in general companies.

Start-up marketing field recruiting.

Struggling marketing and start-up marketing cases of wealth management service 'Broccoli'

Tools and mentoring systems to help your marketing organization grow and achieve.

Pin Tech Marketing

Changes in marketing work environment

The place where I work is the Financial Technology start-up, where I can personally experience the changes in finance combined with technology. Some subsidiaries offer financial services based on advanced technologies such as Big Data, AI, and algorithms, but customers often do not know that they are using services that incorporate these technologies. Customers feel free to make payments more convenient or free from the bank's installation programs.

As such, to provide a more convenient environment for our customers, the marketing industry strives to deliver personalized messages to customers who meet at various digital contacts. In this situation, the marketing and start-up marketing of large or medium-sized companies is clearly different. My start-up needs to run a mission where the speed of attracting new customers is much faster than the existing ones, with limited time and money. Therefore, start-up marketing is clearly different from the marketing of large corporations or midsize companies. To help you understand, I will introduce the company's current marketing strategy and implementation process with specific examples. In addition, we plan to introduce start-up marketing and collaborative tools, how to use new media and feel-good marketing. Through this, start-up marketers want to provide a new approach to how to look at and deal with customers.

Changes in media environment due to technological development

Among digital technologies, smartphones and social networks have greatly changed the working environment of marketers. The biggest change is the control of advertising media. In the past, there were not many media companies. In the early days, newspapers were the main medium, but in the era when illiteracy was high, this was a medium that could not reach all customers. However, as the illiteracy rate sharply declined after the Industrial Revolution and other historical turning points, the media also developed greatly. In addition, as mass production became possible, the advertising business was inevitably growing rapidly. In particular, it is necessary to look at the history of advertising marketing companies to see what media control means in advertising. From the 1950s when newspapers were the only everyday media, we saw media and magazine-like media, which increased the number of advertising agencies. In the 1970s and 1990s, the diversification of the media environment, including the popularization of TV, led to the formation of events, interactive, DM, and PR. In the 2000s, the concept of brand consulting was added to professional productions (including TVCs, photo agencies, and recording studios) dedicated to the production and the structure of the current comprehensive advertising company was created.

Media Reps and Ad Networks

There are three things that can be found in the illustration of the structure and organization change of the advertising company. First, the work of the advertising company has changed according to the media. Second, we must have a sizable organization size. Third, the development of the Internet and IT technology has led to the specialization and advancement of digital marketing. With the increasing number of media and the development of technology, media representatives have been created that professionally analyze media efficiency and propose strategies. As media reps appear between advertisers and media companies, the following business structure will be created.

Medicare has grown with advances in ad network technology. The ad network is an advertisement trading system that collects the needs of sellers (advertisers, clients or agencies) collecting the desire to sell advertisers (advertising media, publishers) and advertisements in the advertisement market. Ad network's main technology is to collect the visitor's date and to target the customer based on it. This will increase the efficiency of advertisers' campaigns and increase the profits of media companies.