How to learn commercial real estate

Welcome to my “How to learn commercial real estate.” 

A company, When Travel Real Estate

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Commercial real estate planning is out of practice. Therefore, you do not engage in this related occupation, learning is fur. You are engaged in this profession, someone is naturally taught.

At present, the individual concluded that there are three main directions for career development: https://www.blogger.com

1, sales-oriented commercial real estate planning;

2, commercial operations-oriented commercial real estate planning;

3, to large-scale main store and brand-name store-oriented commercial real estate planning.

In general, the first, sales-oriented commercial real estate planning up. Prevalent in the current small and medium-sized real estate companies and related agencies, consulting services company. However, due to the conflict between sales and operations and the relatively small capacity of the urban commercial sales market, it is very difficult to make successful projects with relatively narrow professionalism. The good news is that it's easy to get involved with relevant companies.

The second type of business-oriented commercial real estate planning is rarer. Mainly exists in the long-term development of commercial real estate strategy of the company, the project is plot planning stage, the company is relatively cautious, and look forward to higher. The best project is still the company 1, 2, 3 projects, you will be very comprehensive personal growth. The downside is that in this company, you may need to be a little pony for 3-5 years. For example, Shenzhen Vientiane City, Nanjing Aqua City, Chengdu Jiufang, Ningbo Wanda, Shanghai Pentagon City Wanda, etc.

Third, belong to the beginning of a balanced study of business and real estate. Career opportunities are lower than in the first category, but career connections have accumulated more from the start due to professional cross-sectoral and business start-ups that are scarce now. Such as supermarket development, theater development, Yum development. The downside is that real entry into real estate may take a year or two of adaptation.

The above is a job.

Specific commercial real estate planning, from the title of the new identity, and mainly for the project orientation and product direction, I first say three years of a major direction of knowledge building:

1. From an eye point of view, try to be familiar with well-known shopping malls in North, Shanghai, Guangzhou, Shenzhen, and Chengdu within three years and have seen Wanda 6-10 third-generation Wanda Plaza. This is conducive to establish a core part of commercial real estate - shopping malls have a basic understanding of understanding;

2, traveled all the prefecture-level cities in the province to understand the local business development history and the relationship between the development of the city. This is the case with a relatively small amount of real-world understanding of real estate and urbanization, the relationship between business;

3, depth investigation of the project city (I first assume that the capital city, in addition to long, the Pearl River Delta, other capital cities below, really not recommended in the commercial real estate industry), should be most of the city's business district offices, shopping Center, pedestrian walkway tenant structure, rental area, rental level, sales price to establish a basic database.

As for CAD, PPT, real estate knowledge, etc., see

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Commercial real estate pre-product planning is what to do?

To say so much, if the subject must say where to start, my advice starts with helping your direct supervisor to work overtime.

Recommend that you read a few books, and then find some related online courses to learn the system of public interest, so as to have some preliminary understanding of commercial real estate, you can look Zhangjiapeng Commercial Real Estate College Zhang Jiapeng founder of "Commercial Real Estate Case Studies "," The truth of commercial real estate "," commercial real estate: different thinking and answers "and so on. Introduction to Commercial Real Estate Case Study Based on many years of experience in commercial real estate consultancy, investment promotion and marketing services, the author selects eight typical domestic cases involved in the career development process and reviews the project development process in detail. This book not only has the detailed case interpretation, as well as strategic points and thinking guidelines, is rare for domestic commercial real estate classic project detailed interpretation of the case highlights. this

The book uses a common way to solve common problems and cases in parallel to commercial real estate common "illness" cut, from the discovery of the essence of the problem to solve the core problem, a detailed analysis of the case of "illness" in the course of practice and thinking; financial

Case review and case summary, to provide "the right remedy" solution; analysis and display of the key nodes of the project chart, with the hot category of brand positioning requirements and architectural design of commercial projects and other appendices to provide a sense of intuition

By and practical reference. This book is presented in the form of "case guide + thinking tip + case + extending reading + case commentary", emphasizing summarization and thinking, concise text and intuitive graphics. It not only reveals the story behind many classic commercial real estate cases, Brings more enlightenment and guidance, and have pragmatic guiding value to relevant practitioners in commercial real estate development, planning, investment promotion, and operation. "Commercial real estate: different thinking and answers" Brief introduction Author Zhang Jiapeng based on many years of commercial real estate consultant working experience, the essence of "commercial real estate: different thinking and answers" is a pragmatic way of thinking about the operation of commercial real estate business and Experience. The book's wonderful views include the commercial real estate to be done to change the thinking, positioning of commercial real estate projects, investment, operations and operational planning full trader summary, how to commercial property consultants working ideas to solve the problem

The problem, and full disclosure of the author's operation of the Outlets project and the planning of small cities market details.

Commercial real estate pre-planning, project feasibility reports, project positioning, product advice, etc. Getting Started What do you need to know? Compared with many of you lurking in this industry for many years, I am also a newcomer to the younger generation. Say my own learning experience. 1, understand the product structure of the project you want to do. From not taking up, to the city's business, as well as the planning of plots to do a comprehensive survey, which may include: business district survey, industry rent survey, business survey, traffic organization, the government's future development plan and many more. 2, for the big rules, is the future company to get this piece of land will do. City center plots, or the surrounding plots, depending on the type, there will be different directions of planning. 3, to take place, the type of business, but also according to the pre-accurate business survey to carry out planning. Then it is in this section that you will need to know the positioning of each product, as well as the project's economic and technical indicators. 4, the positioning of the various products: hotels, office buildings, apartments, residential, shopping centers and so on are products, how to set, this is due to the project (too deep water). 5, the project construction proposals, the cost, the calculation of the financial. (Related to money are major events) may not be very comprehensive ~ for reference purposes only.