Network marketing

Welcome to my “Network marketing”.

Online marketing (Online Marketing or E-Marketing) is a series of behaviors that take the Internet as the core platform, network users as the center, market demand and cognition as the guide, and uses various network applications to achieve the purpose of marketing. Its functions include e-commerce, business shows, corporate communications, branding, product promotion, product promotion, event promotion, mining market segments, project investment and so on. Terms similar to the concept of online marketing include online marketing, Internet marketing, online marketing, online marketing and so on. Internet marketing has two characteristics: one is based on the Internet, the Internet as a marketing medium; on the other hand it belongs to the marketing category is a manifestation of marketing. Business network marketing includes two major elements of corporate network marketing and e-commerce, network marketing is the use of the Internet for promotional activities, e-commerce refers to the use of simple, fast, low-cost electronic communications, buyers and sellers do not need to meet for a variety of business activity. Network marketing and traditional marketing are the same in order to achieve the purpose of marketing, but in the actual operation and implementation process, there is a big difference. Internet marketing skirt 642 644 is the last five hundred fifty-one, you can find online marketing Daniel cattle learning.https://www.blogger.com

Internet Marketing Atlas

Internet marketing is based on modern marketing theory, with the network, communications and digital media technology to achieve marketing goals of business activities; is the progress of science and technology, customer value changes, market competition and other comprehensive factors to promote; is an inevitable result of the information society. Network marketing, according to its realization of a broad and narrow sense, the generalized network marketing refers to the use of all computer networks for marketing activities, and narrowly defined network marketing specifically refers to the Internet marketing, refers to the organization or individual based on the development of convenient Internet, A series of business activities for products and services, so as to meet the needs of the organization or individual needs of the whole process, network marketing is an integral part of the enterprise marketing strategy is based on the Internet with the help of the Internet to achieve a certain marketing The goal of marketing.

Internet marketing was born in the 90s of the 20th century and has developed so far. Internet media in the 90's, with new ways, methods, and concepts, through a series of online marketing planning, formulation, and implementation of marketing activities, can be more effective in facilitating the new marketing model of the transaction.

Simply put, Internet marketing is the Internet as the main means to carry out marketing activities for some marketing purposes.

With the further expansion of the Internet, the further deepening of people's understanding of Internet marketing, and the increasing number of Internet marketing success stories that appear, people are beginning to realize the many advantages of Internet marketing and are increasingly using the Internet Marketing.

Internet marketing is not only a marketing tool but also a new culture of culture and information society, guiding the media to enter a new mode.

Purpose / Internet Marketing Editor

1, promote corporate brand

2, attract new customers

3, increase customer stickiness

4, improve the conversion rate

5, increase the exposure

6, a clear understanding of network marketing

Features / Internet Marketing Editor

Basic Features

1, fairness: In the network marketing, all enterprises are standing on the same starting line. Fairness means just giving equal opportunities to different companies and different individuals and does not mean equality in the distribution of wealth.

2, Virtuality: As the Internet makes the traditional concept of space change, different from the actual geographical space of the virtual space or virtual society; network marketing

Internet Marketing Atlas

3, Symmetry: In the network marketing, the information asymmetry greatly reduced. Consumers can search for any information they want from the Internet and receive timely guidance from relevant experts.

4. Vagueness: The boundaries of the Internet that make so many people used to become obscure. Among them, the most notable is the vagueness of the enterprise boundary, the vagueness of producers and consumers, and the vagueness of products and services. 5. Complexity: Due to the vagueness of network marketing, the economic activities are confusing and difficult to distinguish.

the main feature

1, the time domain: the ultimate goal of marketing is to gain market share, as the Internet can transcend the time constraints and space constraints for information exchange, marketing out of time and space constraints for the transaction becomes possible, enterprises have more time and more room Marketing, global marketing services anywhere, anytime, anywhere, 24 hours a day, 7 days a week.

2, Rich Media: The Internet is designed to transmit information on a variety of media, such as texts, sounds, images and other information so that the exchange of information for the transaction can take place in various forms and exchange, you can give full play to the creativity of marketers And motivation.

3, interactive: Internet through the display of product images, product information database to provide relevant inquiries, to achieve supply and demand interaction and two-way communication. You can also conduct product testing and consumer satisfaction surveys and other activities. The Internet provides the best tool for product co-design, product information release, and technical services.

4, Personalization: The promotion on the Internet is one-on-one, rational, consumer-oriented, non-compulsive, targeted, step by step, but also a low-cost and humane promotion, to avoid marketing Strong sales force interference, and through the provision of information and interactive chat with consumers to establish long-term good relations.

5. Growth: The number of Internet users has rapidly grown and reached the global level. Users are mostly young, middle-class and high-educated. Due to their strong purchasing power and strong market power, these groups are highly potential developers Market channels.

6, integration: marketing on the Internet from product information to the collection, after-sales service at one go, it is also a full marketing channel. Disseminate information to consumers in a unified communications message and avoid the negative effects of inconsistencies in different communications.

7, advanced: the Internet is one of the most powerful marketing tool, which combines both channels, promotions, electronic transactions, interactive customer service, and market information analysis and provides a variety of functions. It has one-on-one marketing capabilities, it is in line with custom marketing and direct marketing of future trends.

8, Efficient: The computer can store a large amount of information, on behalf of consumers inquiries, the amount and accuracy of information can be transmitted, far more than other media, and in response to market demand, timely updates or adjust the price of the product, so timely and effective understanding and Meet customer needs.

9, economy: exchange of information through the Internet, instead of the former physical exchange, on the one hand, can reduce the printing and postal costs, you can shop sales, rent-free, saving water and labor costs, on the other hand, can reduce the number of detours Exchange of losses.

10, technical: Internet marketing, mostly through online workers, through their series of publicity, promotion, which is relatively low-tech content for the customer is a small-scale production of large-scale operating activities.

 Advantage / Internet Marketing Editor

1, Network media can effectively reduce the cost of enterprise marketing information dissemination because of its characteristics of wide dissemination, fast speed, no time and geographical restrictions, no time constraints, detailed content, multimedia transmission, vivid images, two-way communication and rapid feedback.

2, network sales non-store rent costs. And to achieve direct product features that help companies reduce inventory pressure and reduce operating costs.

3, the Internet covers the global market, through it, businesses can quickly and easily enter any country market. In particular, the WTO Second Ministerial Meeting decided not to impose tariffs on the online trade until the next ministerial meeting. Internet marketing is, even more, a green channel for the international market.

4, Internet marketing is interactive and in-depth, it is different from traditional media, one-way communication of information, but the interactive communication of information. Through the link, users simply click the mouse, you can get more and more detailed information from the manufacturer's site. In addition, users can directly fill out and submit online form information through advertising spaces, and manufacturers can obtain valuable user feedback information anytime to further reduce the distance between users and enterprises and brands. At the same time, online marketing can provide further product inquiries.

5, low cost, fast, flexible changes, network marketing production cycle is short, even in a short period of delivery, but also according to customer needs quickly completed the production, and traditional advertising production costs, delivery cycle fixed.

6, multi-dimensional marketing, paper media is two-dimensional, and online marketing is multi-dimensional, it can be text, images and sound organic combination of multi-sensory transmission of information so that customers feel immersive Goods or service. The carrier of online marketing is basically multimedia, hypertext format files, advertising audiences can have a more detailed understanding of the product information they are interested in so that consumers can experience the products, services, and brands.

7, more targeted, by providing a large number of free services, the site can generally establish a complete user database, including the geographical distribution of users, age, gender, income, occupation, marital status, hobbies and so on.

8, repeatability and retrievability, network marketing can be text, sound, picture perfect combination for users to retrieve, repeat the watch. In contrast with television advertising is to allow the advertising audience passively accept advertising content.

9, the audience is concerned about the high, according to statistics, television and cannot concentrate people's attention, 40% of television viewers at the same time reading, 21% of people doing housework at the same time, 13% of people eat and drink, 12% of people 10% were cooking, 9% were writing, and 8% were phoning. While 55% of online users did not do anything while using the computer. Only 6% were on the phone at the same time. Only 5% were eating and drinking, while only 4% were writing.

Development prospects / Internet marketing editor

According to statistics, as of the end of 2009, the number of websites in China, that is, the number of domain name registrants in China (including both domestic and overseas access) reached 2.88 million, an increase of 91.4% over 2008 and an increase since 2000 The fastest year. After a sharp increase in the number of domain name registrations in China in 2007, after a year of settling, the incremental role of domain names in the website started to appear. At present, most domestic enterprises have also started to set up their own websites, find their customers through the Internet, find the products you need, it has become a habit.

Consumer groups

Huge online consumer groups, especially business changes in business habits, to the network marketing provides a broad space.

In 2012, the total number of Internet users (based on the number of independent visitors) has reached nearly 2 billion, nearly one-third of the total global population. The huge number of people online has brought tremendous business opportunities. In Europe and the United States, more than 90% of companies have set up their own Web site; through the Internet to find their own customers, find the products they need, it has become a habit. If the business wants to buy something.

Internet marketing learning.

Net sales personnel

With the development and expansion of China's Internet marketing, the demand for online marketing talents by Chinese enterprises has been constantly increasing. Demand for online marketing-related jobs is increasing, and as a result, enormous job opportunities are created, while new demands are placed on practitioners' skills. Network marketing talent needs include website operations, shop operations, SEO optimization, SEM, interactive marketing, web promotion and so on.

Way/network marketing editor

1, search engine marketing:

SEM (usually PPC as the representative), is to allow users to search for relevant keywords, and click on the relevant search engine advertising links into the website/web page to learn more about the information he needs, and then by calling the customer service on the site, and online customer service Communicate or submit the form directly on the page and so on to achieve their own goals.

2, search engine optimization:

That is, SEO is to make websites more user-friendly and search engine friendly by optimizing the website structure, the description of the three elements, the high-quality website theme content, the rich and valuable related external links to obtain the advantage in search engines Ranking for the site to introduce traffic.

3, e-mail marketing:

Is to subscribe to the industry and product information through the e-mail provided to the needs of users, in order to establish trust and trust with the user relationship.

4, instant messaging marketing:

As the name suggests, that is, the use of instant Internet chat tools to promote marketing.

5, viral marketing:

Viral marketing model from the network marketing, the use of word-of-mouth user principles, through spontaneous between users, low-cost marketing tools.

6, BBS marketing:

This application has been very common, especially for individual webmasters, most of them to portal portal irrigation while leaving their own website links, bringing hundreds of IP every day.

7, blog marketing:

Blog marketing is the establishment of the corporate blog or personal blog for interaction between enterprises and users as well as the embodiment of corporate culture, generally with such as industry reviews, work feelings, essays and professional and technical expertise as the corporate blog content, so that users trust Enterprises to deepen the brand influence.

8, microblogging marketing:

Weibo marketing refers to a marketing method implemented by Weibo platform to create value for businesses and individuals, and also refers to a commercial behavior manner that businesses or individuals discover and meet various needs of users through the Weibo platform.

9, WeChat marketing:

WeChat marketing is a kind of innovation in the enterprise marketing mode in the era of network economy, which is an internet marketing method that arises with the hottest WeChat. WeChat does not exist distance restrictions, the user registered microchannel, the same can be registered with the same "friends" to form a link, users subscribe to the information they need, businesses provide the information they need to promote their products, in order to achieve peer-to-peer Marketing, more prominent, such as experiential marketing.

10, experiential micro-marketing:

Experience-based micro-marketing focuses on user experience, takes the mobile Internet as its main communication platform, cooperates with traditional online media and mass media, establishes and transforms, enhances customer relationship through strategic, manageable and continuous O2O online and offline communication, A series of processes to achieve customer value. Has experience marketing redefines and designs marketing thinking in five aspects: consumer's senses, feels, thoughts, actions, and relationships. This way of thinking breaks through the traditional assumption of "rational consumers" and holds that consumers are both rational and sensual when they consume and that consumers' experience before consumption, consumption, and after-consumption is the study of consumer behavior and business The key to brand management. Experience-based micro-marketing represented by SNS, microblogging, microfilm, WeChat, micro-view, micro-living, micro-e-commerce as the representative of new media forms for businesses or individuals to reach the low-cost traditional forms of advertising outside the spread of possible.

11, video marketing:

Creative video, the product information into the video clip, is absorbed by the popular, it will not cause too much exclusion of user groups, but also easily accepted by the user community.

12, soft text marketing:

As the name suggests, a soft-text ad is a "text ad" written by an organization's marketing planner or advertising company's copywriter, as opposed to a rigid ad. Compared with hard ads, soft paper is called the soft paper, the subtlety lies in a "soft" word, like cotton in possession of needle, without disclosure, the enemy invisible. By the time you find out that this is a soft article, you have fallen into the trap of being a well-designed "soft ad". It is the pursuit of a spring rain, moisten things silently spread. If Hard Advertising is an alien Shaolin Kung Fu, then the soft paper is the secret of cotton, soft to just Wudang Boxing, both hard and soft, both internally and externally, is the most powerful marketing tool.

13, O2O three-dimensional marketing:

O2O is a three-dimensional marketing network based on online and offline all-media deep integration marketing to enhance the transformation of brand value orientation and the information system mobility to help brand enterprises create a full range of channels. According to the market big data (BigData) analysis and formulate a set of perfect multi-dimensional interactive marketing model, so as to achieve large-scale brand marketing enterprises to fully effect-oriented marketing network.

To conduct multi-level classification according to the needs of audiences in all aspects and to selectively use various types of communication channels such as newspapers, magazines, radio, television, audio-visual, film, publishing, internet and mobile services, with texts, pictures, sounds and videos , Touch and other diversified forms of interactive integration of depth, covering visual, listening, light, image, touch, etc. All the senses of people to accept information, the audience full-perspective, three-dimensional marketing coverage, to help enterprises build multi-channel, Level, diversified, multi-dimensional, all-around three-dimensional marketing network.

14, new media marketing

New media marketing refers to the use of new media platform for marketing model. In the age of web 2.0 that brought great innovation, marketing thinking has also brought about dramatic changes in experience, communication, variation, creativity, relation, the Internet Into the new media communication 2.0 era. And emerging web media, blogs, Weibo, WeChat, TAG, SNS, RSS, WIKI and other emerging media.

Business marketing methods and techniques / online marketing editor

1, corporate blog marketing

The Web2.0 concept represented by the blog has very good interaction and communication, which is very beneficial to the participation and creativity of netizens. Enterprises can also conduct internal and external communications through internal and external business blogs to achieve the effect of enhancing customer relationships and improving business activities.

Business blogs should be designed with the release of rules and guidelines from the very beginning, including the inability to reveal confidential information, the inability to post information that could jeopardize the company's reputation, and the like, to reduce the potential for corporate blogging.

Enterprise blog's network marketing value is mainly reflected in several aspects: can directly bring potential users for users to access information through the search engine provides the opportunity to easily increase the number of corporate website links, the blog is the ideal brand to establish the authority of the ideal website One of the ways. Enterprises and Sina, Sohu, Netease and other portals to open their own business in their portal blog, but also to establish an authoritative website brand one of the ideal ways. The company is located in:

2, free software marketing

One of the most important ways for enterprises to promote their products is to launch a free software. Internet users are willing to download and use free software. They are also willing to spread and share the experience of using free software. If an enterprise Pre-free software through the way, access to a large number of users, then you can tap all kinds of ways to the commercial value of these users to achieve enterprise sales of paid software.

The best free software to do Google, Google has a full range of free software, the well-known free software includes Gmail, Google Earth, Google pinyin, etc. In Gmail free software can only use Google's domain name, corporate users want With Gmail, you'll need a paid Google Apps enterprise suite. By the same token, Google Earth itself is free, but to use high-definition print or import data, then use the paid professional version.

If companies do not have free software and corresponding billing software, it can still use free software for marketing, such as Google Pinyin input method example, the software is free, there is no paid version, but Google Pinyin will be bundled Google Toolbar, also tied Set Google search, the latest version of Google Earth also bundled "Google Software Featured Manager", so popular free software to promote their own core or pay products.

3, online advertising and marketing.

Through Google Adwords and Baidu promotion and other products, software sales, for example, the user search keywords for an industry issue, in the search results show business-related solutions and products, or in some well-known blog or website for content-related targeted advertising , Will be interested in these content users to the enterprise related product pages, you can also achieve low-cost Internet marketing. ROI (Return on Investment) can be high if ads are well-optimized and the budget is well-distributed. The company is located in:

4, community promotion methods

In some well-known community to engage in some activities, the formation of online and offline interaction, scheduled online meetings or offline promotion meetings, to encourage blog writing, etc., can be in the community and SNS promotion of enterprise products. The company is located in:

Large enterprises in the network are not much superior to small and medium-sized enterprises and tend to ignore the role of network marketing, many businesses do not even understand this marketing method of network marketing, compared to traditional media, network marketing advantages are obvious. Its low cost, wide audience and high privacy are the advantages of Internet marketing. Enterprises must develop their own blue ocean and take the necessary measures to achieve low-cost marketing. In the new economic situation, who can grasp the pulse of Internet marketing, who can win the first chance?